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Here's the list of the Top 20 Instagram Influencers in the Philippines in 2026:
20. Alexandra Eala
Alexandra Eala is a prominent Filipina tennis player, celebrated for her achievements on the international stage, including winning the 2022 US Open Girls Championship. She actively engages with her audience through social media, sharing insights about her journey, cultural representation, and personal experiences. Eala emphasizes the importance of representation for the Philippines in tennis and expresses gratitude towards her supporters. Her content often features collaborations with brands and highlights her dedication to the sport.
Instagram Score: 93.2/100
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19. Shuvee Etrata
Filipino actress and social media creator known for viral TikTok content, fashion-forward posts, and music video releases. Builds a cross-platform presence on TikTok and Instagram with entertainment, lifestyle, and brand collaborations. Featured in MEGA magazine and red-carpet moments, she shares milestones, fashion looks, and fans-inspiring moments that spotlight her journey from viral video to public spotlight.
Instagram Score: 93.3/100
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18. Esnyr Ranollo
Filipino creator Esnyrrr (Esnyr Ranollo) specializes in nostalgic high‑school life content, teen skits, and coming‑of‑age stories. Across TikTok, YouTube, and Instagram, he builds cross‑platform series like HIGHSCHOOL SECTION WARS, collaborates with Star Magic Philippines, and integrates brands (Ariel, Greenwich, Shopee). His content targets Filipino students and families with relatable, lighthearted storytelling and school memories.
Instagram Score: 93.6/100
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17. Lourd Asprec
Lourd Asprec is a Filipino content creator based in Houston, Texas, known for engaging skits, vlogs, and GRWM (Get Ready With Me) content. With a strong presence on TikTok, Instagram, and YouTube, Lourd shares humorous and relatable videos that often go viral, amassing millions of likes. Lourd's content frequently features makeup tutorials and skincare routines, appealing to a young audience interested in beauty and lifestyle topics.
Instagram Score: 93.6/100
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16. Bini Aiah Arceta
BINI Aiah Arceta is a prominent figure in the music scene, known for her engaging social media presence. She promotes her music, including the 'BINIverse EP', and actively participates in various brand collaborations. Her content often features personal experiences, travel adventures, and lifestyle tips, resonating with a youthful audience. Aiah advocates for women's empowerment and engages in promotional campaigns for brands like Rexona and Nescafé, showcasing her influence in both music and lifestyle sectors.
Instagram Score: 93.9/100
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15. Jillian Ward
Jillian Ward is a prominent Filipino social media personality known for her engaging content across TikTok and Instagram. She shares a mix of lifestyle, beauty, and personal moments, often highlighting her experiences in the entertainment industry. With millions of likes on her posts, she connects with her audience through relatable themes and vibrant visuals. Jillian also promotes various brands, showcasing beauty products and participating in events, making her a notable figure in the influencer space.
Instagram Score: 94/100
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14. Gavin Capinpin
Gavin Capinpin, known as Ser Geybin, is a prominent Filipino content creator active on TikTok and YouTube. His posts often feature humorous and relatable content, including dance challenges and lifestyle tips, with a focus on men's grooming products like Luxe Skin Men. He engages with his audience through interactive and casual content, showcasing a blend of entertainment and promotional material. His social media presence is characterized by high engagement, particularly on TikTok, where he has garnered millions of likes.
Instagram Score: 94.1/100
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13. Anne Curtis-Smith
Anne Curtis is a prominent Filipina-Australian actress and host known for her multifaceted career in the entertainment industry. She actively engages her audience with content related to her acting projects, personal life, and beauty collaborations. Curtis promotes brands like blk cosmetics and shares insights into her experiences as a mother and actress. Her social media presence reflects a blend of lifestyle, beauty, and entertainment, appealing to a diverse audience interested in her journey and projects.
Instagram Score: 94.3/100
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12. Brent Manalo
Brent Manalo is a prominent social media personality known for his engaging content across TikTok and Instagram. He shares lifestyle posts, fashion insights, and personal reflections, often collaborating with brands like Gillette and Xiaomi. His content resonates with a youthful audience, showcasing a blend of humor and style. Brent's posts reflect a strong connection to popular culture and trends, making him a relatable figure in the digital space.
Instagram Score: 94.4/100
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11. Jepitot
Jepitot is a social media personality known for his engaging prank content across platforms like TikTok and Instagram. With a significant following, he frequently interacts with his audience through humorous and lighthearted posts. His content often includes collaborations and promotions, showcasing products like the HONOR X9c 5G phone. Jepitot's presence is marked by a playful and interactive style, appealing to a wide audience interested in entertainment and pranks.
Instagram Score: 94.5/100
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10. Eya Borja
Eya Borja is a vibrant social media personality known for her engaging TikTok and Instagram content, focusing on fashion, lifestyle, and personal experiences. She shares outfit inspirations, thrift finds, and relatable moments, often incorporating humor and personal anecdotes. Eya's posts resonate with a youthful audience, showcasing her unique style and personality. She actively engages with her followers, promoting brands and products she loves, while also sharing snippets of her daily life.
Instagram Score: 94.5/100
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09. Geo Ong
Geo Ong leads the ONG FAM network, a Filipino creator promoting Masid accounts and cross-platform presence (YouTube, Facebook). Focused on community building, account curation, and driving audience engagement through promo links and collaborative profiles across multiple personas.
Instagram Score: 95/100
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08. Love Marie Ongpauco-Escudero
Heart Evangelista, also known as Love Marie Ongpauco-Escudero, is a prominent Filipino actress, artist, author, and advocate based in Manila. With a career spanning over 20 years, she has transitioned from acting to becoming a sought-after fashion influencer and visual artist. Heart is recognized for her philanthropic efforts, particularly in children's health, education, and animal welfare. Her social media presence showcases her fashion sense, artistic endeavors, and personal life, engaging a large audience with her vibrant lifestyle content.
Instagram Score: 95.2/100
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07. Ashtine Olviga
Ashtine Olviga is a rising star in the Philippine entertainment industry, known for her roles in series like 'Ang Mutya Ng Section E.' She is also a singer and performer, sharing her journey through engaging TikTok videos and Instagram posts. Her content often features personal moments, collaborations with fellow creators, and promotional material for her projects. With a significant following, she connects with her audience through relatable and entertaining content, showcasing her talents and experiences.
Instagram Score: 95.5/100
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06. Niana Guerrero
Niana Guerrero is a prominent dance and lifestyle creator known for her engaging and energetic dance videos on platforms like TikTok and YouTube. She frequently collaborates with other creators and participates in trending dance challenges, showcasing her dynamic style and creativity. Her content often features popular music and dance trends, making her a key figure in the online dance community. Niana's influence extends to brand collaborations, particularly in fashion and cosmetics.
Instagram Score: 95.6/100
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05. Juju
Juju is a Filipino content creator specializing in cooking, sharing creative and cravable dishes through engaging videos on platforms like TikTok and Instagram. Her posts often feature traditional Filipino recipes with modern twists, showcasing her culinary skills and cultural heritage. Juju's content includes detailed ingredient lists and cooking instructions, appealing to food enthusiasts and home cooks alike. She actively engages with her audience, encouraging them to try her recipes and share their experiences.
Instagram Score: 95.6/100
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04. Chrystiane Arcebal
Chrystiane Arcebal is a Manila-based content creator known for her engaging posts on fashion, lifestyle, and comedy. She actively collaborates with brands like Fashion Nova and AXE, showcasing her unique style and humor. Her TikTok and Instagram content often features relatable scenarios and personal anecdotes, resonating with a young audience. With a strong presence on social media, she effectively combines entertainment with promotional content, making her a sought-after influencer in the fashion and lifestyle sectors.
Instagram Score: 95.9/100
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03. Ma. Ahtisa Manalo
Ma Ahtisa Manalo is a prominent figure in the beauty pageant scene, currently holding the title of Miss Universe Philippines Quezon Province. Her social media presence showcases her journey in pageantry, fashion, and beauty, with a focus on empowerment and representation of Filipina women. She actively engages her audience with updates on events, voting campaigns, and collaborations with various brands, emphasizing her role as a beauty ambassador.
Instagram Score: 95.9/100
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02. Andrea Brillantes
Andrea Brillantes is a prominent actress, singer, and content creator from the Philippines. She is the CEO and founder of Lucky Beauty Inc. Her social media presence showcases her work in acting and beauty, with a focus on makeup trends and personal experiences. Andrea engages her audience with relatable content, including behind-the-scenes glimpses of her life and promotional posts for her beauty brand. She actively interacts with her followers, sharing her journey and encouraging them to join her in various trends.
Instagram Score: 96/100
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01. Nadine Lustre
Nadine Lustre is a prominent Filipino actress and social media personality known for her engaging content across platforms like Instagram and TikTok. She promotes various brands, including sustainable and local products, and actively supports community initiatives aimed at improving the livelihoods of Filipino farmers. Her posts often feature lifestyle, beauty, and wellness themes, showcasing her vibrant personality and commitment to social causes.
Instagram Score: 97/100
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