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Top 20 Instagram Influencers in Portugal in 2025

Instagram in Portugal is filled with creative and bold voices. This list features 20 top influencers known for clear style, fresh content, and steady growth.

May 25, 2025
Justine Castany
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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.

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Here's the list of the Top 20 Instagram Influencers in Portugal in 2025: 

20. Ricardo Teles | Weezy

Ricardo Teles, known as Weezy, is a Portuguese content creator active on TikTok and Instagram. His posts often feature humorous takes on everyday life, cultural references, and relatable scenarios, particularly focusing on Portuguese identity. He engages his audience with lighthearted content that resonates well with young adults, showcasing a strong connection to his roots and a playful approach to social commentary.

Instagram Score : 91.7/100 pts

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19. Nokas

Nokas is a radio host based in Lisbon, Portugal, known for her engaging social media presence across platforms like Instagram and TikTok. She shares humorous and relatable content, often reflecting on daily life, personal experiences, and cultural observations. Her posts frequently include light-hearted commentary on social situations, food experiences, and interactions with friends. Nokas also promotes her radio show, connecting with her audience through entertaining anecdotes and engaging storytelling.

Instagram Score : 91.8/100 pts

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18. Rafael Alex Santos

Rafael Alex Santos is a prominent dancer and content creator known for his engaging dance videos that blend Brazilian and Portuguese cultures. With a significant following on TikTok and YouTube, he showcases his dance skills, shares personal stories, and collaborates with other influencers. His content often highlights cultural differences and celebrates diversity, particularly in the context of his experiences as a Brazilian in Portugal. He actively engages with his audience through Q&A sessions and personal anecdotes.

Instagram Score : 91.9/100 pts

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17. Francisco Fonseca

Francisco Fonseca is a talented illustrator based in Porto, Portugal, known for his vibrant murals and urban art. He shares his creative process through engaging posts, showcasing his work on various projects, including collaborations with local organizations. His content often features themes of urban landscapes and architectural elements, reflecting a deep appreciation for his surroundings. He also offers online courses and has a shop for his artwork, making him a multifaceted creator in the art community.

Instagram Score : 92.2/100 pts

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16. Deco

Deco is a former professional footballer and current Sporting Director of FC Barcelona, known for his deep passion for sports and football. His social media presence reflects his journey in football, celebrating victories, sharing memories, and engaging with fans. He often expresses gratitude towards mentors and highlights significant moments in his career, particularly with FC Porto and FC Barcelona. Deco's posts are a mix of personal reflections, team spirit, and sportsmanship, resonating with football enthusiasts.

Instagram Score : 92.4/100 pts

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15. Cédric Soares

Cédric Soares is a professional football player from Portugal, currently playing for São Paulo FC. He is a 2016 European Champion with the Portuguese national team and has previously played for Arsenal. His social media presence highlights his dedication to football, team spirit, and engagement with fans. He often shares training routines, match experiences, and personal reflections on the sport, emphasizing quality in football and the importance of player welfare.

Instagram Score : 92.4/100 pts

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14. Madalena Aragão

Madalena Aragão is a Portuguese content creator known for her engaging TikTok and Instagram posts that often feature beauty, lifestyle, and personal experiences. She collaborates with brands like YSL Beauty and Garnier, showcasing products through creative content. Her posts reflect a vibrant personality, often highlighting her travels and special moments with family and friends. With a significant following, she effectively combines personal storytelling with brand partnerships, making her a notable figure in the influencer space.

Instagram Score : 92.4/100 pts

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13. Luis Coelho

Luis Coelho is a creative artist known for his charming illustrations of talking cats. His social media presence features a blend of whimsical art and engaging content, including comics and merchandise. He promotes his book, 'The Book of Purrs,' and connects with his audience through relatable cat-themed posts. His work resonates with cat lovers and art enthusiasts, showcasing a unique blend of humor and creativity.

Instagram Score : 92.5/100 pts

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12. Nuno Mendes

Nuno Mendes is a professional football player associated with Paris Saint-Germain and the Portugal national team. His social media presence showcases his journey in football, including training, match highlights, and personal milestones. He engages with fans through motivational posts and behind-the-scenes content, emphasizing teamwork and resilience. Mendes also promotes his collaborations with brands, reflecting his influence in sports and lifestyle.

Instagram Score : 92.9/100 pts

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11. Luís Figo

Luís Figo is a retired Portuguese footballer and a prominent figure in sports, known for his illustrious career and contributions to football. He actively engages with fans through his social media, sharing personal stories, promoting his brand, and participating in charitable events. His posts often highlight his involvement in football events, collaborations with brands, and personal milestones, reflecting a blend of sports, lifestyle, and entrepreneurship.

Instagram Score : 93.3/100 pts

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10. Margarida Corceiro

Margarida Corceiro is a Portuguese actress and digital marketing professional, co-owner of Missus Swimsuits. Her social media presence showcases a blend of personal moments, travel, and fashion, often featuring collaborations with brands like Alo Yoga and Kerastase. She engages her audience with vibrant visuals and lifestyle content, reflecting her interests in beauty and travel. Her posts often highlight her experiences and partnerships, making her a relatable figure in the fashion and beauty industry.

Instagram Score : 93.5/100 pts

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9. Ricardo Quaresma

Ricardo Quaresma is a prominent Portuguese footballer known for his exceptional skills and creativity on the field. His social media presence showcases his love for football, family, and personal achievements, often sharing moments from his life and career. He engages with fans through motivational posts and highlights from his matches, emphasizing his dedication to the sport. Quaresma's content reflects a blend of personal insights and professional updates, appealing to both football enthusiasts and general audiences.

Instagram Score : 93.8/100 pts

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8. Antonio Castro

Antonio Castro is a travel vlogger and content creator known for his cinematic videos showcasing adventures around the world, including surfing trips and skydiving experiences. His social media presence emphasizes travel, exploration, and outdoor activities, with a strong focus on visual storytelling through platforms like YouTube and Instagram. He engages his audience with personal anecdotes and stunning visuals from various locations, including Hawaii, Morocco, and Bali.

Instagram Score : 94.1/100 pts

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7. João Neves

João Neves is a prominent young footballer associated with PSG and Nike, showcasing his journey and achievements in sports. His posts often highlight his experiences on the field, interactions with fans, and endorsements, reflecting a strong connection to football culture. He engages with his audience through motivational content and personal insights, particularly focusing on his national team and club performances.

Instagram Score : 94.3/100 pts

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6. Raquel & Miguel

Raquel & Miguel are a couple focused on lifestyle and travel content, sharing their experiences as they explore the world. They promote their hotel and offer free classes related to content creation and business strategies. Their posts often reflect personal milestones, such as pregnancy and marriage, while encouraging gratitude and self-improvement. They engage with their audience through relatable anecdotes and motivational messages, emphasizing the importance of cherishing moments and pursuing dreams.

Instagram Score : 94.4/100 pts

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5. Kika Cerqueira Gomes

Kika Cerqueira Gomes is a prominent model and social media personality, affiliated with various modeling agencies including Central Models and Elite Model World. Her Instagram features a mix of personal reflections, fashion collaborations, and lifestyle content, often showcasing her travels and experiences. She engages with brands like YSL Beauty and Alo Yoga, promoting beauty and wellness products. Kika's posts reflect a vibrant lifestyle, with a focus on fashion, beauty, and personal milestones.

Instagram Score : 94.8/100 pts

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4. Vítor Ferreira

Vítor Ferreira, known as Vitinha, is a professional football player for Paris Saint-Germain and the Portugal national team. His social media presence showcases his football achievements, personal moments, and endorsements, particularly with Nike. He engages with fans through casual posts and highlights his journey in football, emphasizing hard work and resilience. His content often features match highlights, personal milestones, and interactions with teammates and fans.

Instagram Score : 95.4/100 pts

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3. Maria Dolores

Maria Dolores is a proud mother and grandmother, sharing her family-oriented lifestyle on Instagram. Her posts often reflect her love for her grandchildren and her support for her favorite football club, Sporting CP. She promotes food-related content, particularly through partnerships with brands like Pingo Doce, emphasizing home-cooked meals and festive preparations. Her social media presence is characterized by warmth and familial themes, resonating with a broad audience interested in family, food, and community.

Instagram Score : 95.6/100 pts

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2. Bruno Fernandes

Bruno Fernandes is a professional footballer playing for Manchester United and the Portugal national team. His social media presence showcases his athletic achievements, team spirit, and personal moments, often highlighting his connection with fans and teammates. He shares motivational content and engages with followers through match updates and personal reflections, emphasizing unity and resilience.

Instagram Score : 95.9/100 pts

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1. Cristiano Ronaldo

Cristiano Ronaldo, a globally renowned footballer, uses his social media platforms to engage with fans through personal updates, family moments, and professional achievements. His content often highlights his athletic endeavors, collaborations with other influencers like MrBeast, and promotional activities for brands such as Herbalife. Ronaldo also shares insights into his recovery routines and supports events like the Saudi Pro League. His posts are a mix of personal, professional, and promotional content.

Instagram Score : 100/100 pts

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