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Here's the list of the Top 20 Instagram Influencers in South Africa in 2025:
20. Boitumelo Thulo
Boity Thulo is a prominent South African musician, actress, and entrepreneur known for her dynamic presence in the entertainment industry. As a founder of BT Signature and co-founder of Choose Happy Pay, she emphasizes empowerment and success. Her social media showcases her music, lifestyle, and entrepreneurial ventures, often highlighting her cultural pride and personal milestones. Boity engages her audience with motivational content and collaborations, reflecting her influence in both music and business.
Instagram Score : 92.6/100 pts
19. Grace Mondlana
Grace Mondlana is a vibrant content creator in her early 20s, known for her engaging vlogs focused on motivation, wellness, and university lifestyle. With a significant following on TikTok and Instagram, she shares her experiences on international brand trips, beauty, and personal growth, often highlighting her travels and collaborations with brands like NIVEA. Her content radiates positivity and encourages her audience to embrace life's adventures.
Instagram Score : 92.7/100 pts
18. Thulisile Phongolo
Thulisile Phongolo is a South African influencer known for her vibrant lifestyle content, showcasing her experiences in music and beauty. She engages her audience with posts about self-care, skincare routines, and personal moments, often featuring collaborations with brands like Garnier. Her content reflects a blend of glamour and authenticity, appealing to a young, trend-conscious demographic. Thulisile also promotes women's empowerment through her work and collaborations, emphasizing the importance of self-love and care.
Instagram Score : 92.7/100 pts
17. Oscar Mbo
Oscar Mbo is a prominent South African music producer and artist known for his contributions to the house music genre. His social media presence showcases his collaborations with brands like Dussé Cognac and highlights his music releases, particularly the track 'Vuka'. He engages with his audience through vibrant posts celebrating music, fashion, and lifestyle, often featuring personal moments and professional milestones. His content resonates with fans of African music and culture, reflecting a groovy and energetic lifestyle.
Instagram Score : 92.8/100 pts
16. Temba Bavuma
Temba Bavuma is a South African cricketer and founder of the Temba Bavuma Foundation, focusing on youth empowerment through sports and education. He actively engages in charitable initiatives, including back-to-school drives and community support events. As a New Balance ambassador, he promotes athleticism and teamwork, while also sharing personal moments and insights from his cricketing career. His social media presence highlights his commitment to making a positive impact in the community.
Instagram Score : 92.9/100 pts
15. Richardo Moloi
Priddy Ugly is a South African artist known for his contributions to the hip-hop scene. His social media showcases a blend of personal reflections, music promotions, and cultural commentary, often highlighting his roots and experiences. He engages with themes of identity, community, and artistry, frequently collaborating with other creatives. His posts reflect a vibrant lifestyle, emphasizing both his musical journey and personal milestones.
Instagram Score : 92.9/100 pts
14. Sydney Seethal
Sydney is a vibrant content creator based in NYC, known for her engaging posts on TikTok and Instagram. She shares lifestyle content, fashion insights, and personal experiences, often featuring collaborations with brands like H&M. Her social media presence is characterized by a fun and approachable style, appealing to a young audience interested in fashion and lifestyle trends. Sydney also engages with her followers through Q&A sessions and behind-the-scenes glimpses of her life.
Instagram Score : 93/100 pts
13. Ryan Lombard
Ryan Lombard is a content creator focused on relatable humor, particularly around school experiences, family dynamics, and personal anecdotes. His social media presence includes TikTok and YouTube, where he shares engaging videos that resonate with younger audiences. He emphasizes a Christ-centered life and aims to make a positive impact through his content. His posts often include themes of family, education, and personal growth, appealing to a broad audience seeking entertainment and relatability.
Instagram Score : 93.1/100 pts
12. Trevor Noah
Trevor Noah is a South African comedian known for his sharp wit and insightful commentary on social and political issues. He engages audiences through his stand-up performances and the popular podcast 'What Now?', where he discusses current events and interviews notable guests. His content often reflects on cultural differences and personal experiences, making him a relatable figure in comedy. Noah's social media presence showcases his humor and connection with fans, particularly through interactive posts and engaging discussions.
Instagram Score : 93.1/100 pts
11. Kurt Caz
Kurt Caz is a South African content creator known for his adventurous travel vlogs that explore various cultures and regions, often highlighting dangerous or lesser-known areas. His YouTube channel features immersive experiences in countries like Venezuela, Iraq, and Bangladesh, showcasing local interactions and unique challenges. He promotes merchandise related to his brand, 'Conquest', and engages with his audience through humor and storytelling. His content often includes sponsorships and collaborations with brands.
Instagram Score : 93.4/100 pts
10. Naledi Aphiwe
Naledi Aphiwe is a rising musical talent from eNanda, KwaZulu-Natal, known for her engaging TikTok presence and vibrant Instagram posts. As a matric student, she gained fame through a viral video showcasing her singing abilities. Her content often features personal moments, music promotions, and collaborations, reflecting her youthful energy and connection with fans. With a focus on her music career, she actively engages her audience with relatable and heartfelt posts.
Instagram Score : 93.5/100 pts
9. Jolene Horn
Jolene Horn is a beauty and hair enthusiast from South Africa, sharing engaging content focused on hair tutorials, styles, and beauty tips. With a significant following on TikTok and Instagram, she showcases various hairstyles and hair care advice, appealing to a young audience interested in beauty trends. Her posts often feature popular hair trends and practical tips for maintaining healthy hair, making her a go-to source for beauty inspiration.
Instagram score : 94.1/100 pts
8. The Kiffness
The Kiffness is a South African musician known for creating catchy songs featuring animals, particularly cats. His content often includes humorous remixes and collaborations with various artists, showcasing a blend of comedy and music. He actively promotes his tours in the UK and North America, engaging a global audience through platforms like TikTok and YouTube. His work often highlights social issues, including support for animal welfare and human rights, particularly in relation to the Iranian protests.
Instagram Score: 94.2/100 pts
7. Zozibini Tunzi
Zozibini Tunzi is an international TV host, executive producer, and Miss Universe 2019. Her social media showcases her glamorous lifestyle, fashion, and beauty, often highlighting her work with brands like Dark and Lovely. She actively engages in women's empowerment and social causes, sharing moments from events and personal reflections. Her content features collaborations with designers and brands, emphasizing self-care and celebration of life.
Instagram Score : 94.7/100 pts
6. Francois du Plessis
Francois du Plessis, a professional cricketer and devoted family man, shares insights into his life on and off the field. His posts reflect a deep connection to his faith, family, and the sport, showcasing memorable experiences with fans and teammates. He engages with his audience through personal reflections, training updates, and travel adventures, particularly in beautiful locations like the Maldives. His content often highlights his love for cricket and the joy of family moments, making him relatable to sports enthusiasts and followers alike.
Instagram Score : 95/100 pts
5. Bontle MaAfrika Moloi
Bontle Modiselle-Moloi is a multi-disciplinary artist based in Johannesburg, South Africa. She is a choreographer, creative director, TV and radio personality, and musician. Her social media presence showcases her dance studios, collaborations, and personal life, emphasizing creativity and community engagement. Bontle actively participates in dance challenges and promotes her work through various platforms, highlighting her artistic journey and family life.
Instagram Score : 95.5/100 pts
4. Noel Deyzel
Noel Deyzel is a fitness expert and entrepreneur with over 16 years of experience in bodybuilding. He shares fitness and mental health advice through engaging content across platforms like TikTok and YouTube. His posts often include workout tips, meal prep recipes, and motivational messages aimed at inspiring his audience to achieve their fitness goals. He is also the owner of RYSE Supplements and promotes a healthy lifestyle through his coaching services.
Instagram Score : 96.2/100 pts
3. Marvin Achi
Marvin Achi is a fitness trainer and chemical engineer known for his appearances on America's Got Talent and Netflix's The Circle. He focuses on helping individuals achieve weight loss goals through his 'Lose 15-20 lbs and Get Lean' program. His social media presence emphasizes personal growth, fitness tips, and motivational content, often integrating his faith and purpose-driven messages. Achi engages with a large audience through various platforms, sharing insights into his life as an online fitness coach.
Instagram Score : 97.1/100 pts
2. Tyla | Tyla Laura Seethal
Tyla is a South African artist known for her vibrant music and engaging social media presence. Her posts often promote her latest releases, such as 'PUSH 2 START,' and showcase her performances and behind-the-scenes moments. With millions of likes on TikTok and Instagram, she connects with a youthful audience through relatable content and energetic visuals. Tyla's focus on music and performance highlights her as a rising star in the entertainment industry.
Instagram Score : 98.2/100 pts
1. AB de Villiers
AB de Villiers is a renowned South African cricket player known for his dynamic presence on social media. He shares insights on cricket, fitness, and personal life through engaging content across platforms like Instagram and YouTube. His posts often highlight his experiences in cricket, fitness routines, and interactions with fans, showcasing a blend of sportsmanship and personal anecdotes. He actively engages with his audience through live Q&A sessions and challenges, making him a relatable figure in the sports community.
Instagram Score : 99.2/100 pts
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