Top 20 Instagram Influencers in Sweden in 2025

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Here's the list of the Top 20 Instagram Influencers in Sweden in 2025: 

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20. Mathilda Högberg

Mathilda Högberg is a Swedish content creator based in Gothenburg, focusing on her experiences as a trans woman. Her social media presence includes personal anecdotes, lifestyle content, and advocacy for LGBTQIA+ rights. She engages her audience with relatable posts about relationships, self-acceptance, and beauty, often incorporating humor and authenticity. Mathilda promotes brands that align with her identity and interests, particularly in beauty and wellness.

Instagram Score : 90.4/100 pts

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19. Aaron Tiago de Aguiar

Aaron Tiago de Aguiar is a content creator known for his engaging posts about the transgender experience, particularly focusing on the FTM (female-to-male) transition. His social media presence includes humorous takes on societal perceptions of trans men, personal anecdotes, and advocacy against transphobia. He actively engages with his audience through relatable content, often addressing misconceptions and promoting self-acceptance.

Instagram Score : 90.4/100 pts

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18. Melinda Lindmark

Melinda Lindmark is the founder of bymlofficial and part of the team at yavalabs.official, based in Sweden. Her social media presence focuses on fitness, showcasing workouts, healthy living, and motivational content. She engages her audience with personal experiences, travel updates, and a positive outlook on fitness and wellness. Her posts often highlight her workouts and the importance of staying active, while also expressing gratitude towards her followers and collaborators.

Instagram Score : 90.5/100 pts

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17. Sara Aydi

Sara Aydin is a prominent figure in the motorsport community, showcasing her passion for biking and supermoto through engaging content on Instagram and YouTube. She collaborates with brands like Monster Energy and Ruroc, highlighting her sponsorships and adventures. Her posts often feature thrilling bike rides, personal reflections, and behind-the-scenes glimpses of events like MotoGP. Sara's content resonates with biking enthusiasts and showcases her lifestyle as a rider, making her a relatable figure in the motorsport niche.

Instagram Score : 91.1/100 pts

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16. Elvis Batz

Elvis Batz is a six-year-old black Labrador from Sweden, known for his engaging social media presence that showcases his life with his family, including his younger brother Ted and baby sister Lilly. His content revolves around pet care, particularly spa treatments for dogs, and he promotes his own brand, @heyspawday, which offers spa products for pets. Elvis's posts highlight his playful personality and the bond he shares with his family, making him a beloved figure among dog lovers.

Instagram Score : 91.2/100 pts

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15. Anders Pihlblad

Anders Pihlblad is a prominent television presenter known for his role on Nyhetsmorgon and coverage of the Swedish royal family on TV4. He is recognized as an award-winning hair icon, showcasing a blend of lifestyle and entertainment content. His social media presence features personal moments, celebrations, and interactions with notable figures, reflecting a vibrant and engaging personality.

Instagram Score : 91.3/100 pts

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14. Victoria Silvstedt

Victoria Silvstedt is a Swedish TV personality, model, and entrepreneur known for her glamorous lifestyle and artistic endeavors. She actively engages with her audience through vibrant social media posts showcasing her performances, fashion shoots, and events. As an ambassador for The Perfect World Foundation, she promotes positive messages and environmental awareness. Her content often highlights luxury, elegance, and personal achievements, appealing to fans of fashion and entertainment.

Instagram Score : 91.3/100 pts

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13. Anna Cramling

Anna Cramling is a prominent chess player and content creator known for her engaging videos and streams that showcase her chess skills and experiences. She frequently collaborates with top players, including Magnus Carlsen and Hikaru Nakamura, and shares her journey in chess tournaments. Her content emphasizes positivity and community engagement, making chess accessible and enjoyable for her audience. Anna also promotes her merchandise and actively interacts with her followers across various social media platforms.

Instagram Score : 91.4/100 pts

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12. Cecilia Blomdahl

Cecilia Blomdahl is a Swedish author and content creator living on Svalbard, known for her engaging videos about life in the Arctic. She shares insights into her daily experiences in the northernmost town, including adventures with her Finnish Lapphund, Grim. Her content often highlights the unique challenges and beauty of living in extreme conditions, such as polar nights and cabin life. Cecilia's book, 'Life on Svalbard,' has achieved New York Times bestseller status, reflecting her influence and connection with her audience.

Instagram Score : 91.7/100 pts

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11. Eric Hagberg

Eric Hagberg is a model and therapist known for his engaging social media presence. He shares a mix of lifestyle content, including fashion, travel, and personal reflections, often highlighting his experiences in Bali and Sweden. His posts promote brands like Xiaomi and emphasize self-love and personal growth. Eric's content resonates with a youthful audience, showcasing his journey from barber to influencer while advocating for mental well-being and family values.

Instagram Score : 91.7/100 pts

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10. Margareta Grääs

Margareta Grääs is a Swedish makeup artist and content creator known for her engaging beauty tutorials and product reviews. She shares her expertise in makeup, skincare, and haircare across platforms like Instagram and TikTok, often collaborating with brands. Her content includes personal vlogs, beauty tips, and product testing, showcasing a vibrant personality and a love for color. Margareta also emphasizes body positivity and transparency regarding her weight loss journey, making her relatable to a diverse audience.

Instagram Score : 91.9/100 pts

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9. Bianca Ingrosso

Bianca Ingrosso is a prominent Swedish TV personality and entrepreneur, known for her vibrant presence on social media. She is the founder of multiple brands, including CAIA Cosmetics and Anijewels. Her content primarily revolves around lifestyle, beauty, and personal experiences, often featuring her television show 'Bianca by Night'. With a strong engagement from her audience, she shares glimpses of her life, promotes her businesses, and interacts with fans through various platforms.

Instagram score : 92/100 pts

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8. Desiré Inglander

Desiré Inglander is a Swedish content creator based in Stockholm, known for her engaging posts on TikTok and Instagram. Her content often features lifestyle themes, fashion, and personal moments, showcasing her vibrant personality and connections with brands like H&M and L’Oréal Paris. She shares experiences from her life, including her relationship with her fiancé, Mondo Duplantis, and promotes a positive outlook on self-care and creativity.

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7. Lucas Bergvall

Lucas Bergvall is a promising young footballer known for his skills on the pitch. He plays for Tottenham Hotspur and has gained attention for his performances in the Premier League and U21 national team. His social media presence highlights his achievements, team spirit, and partnerships with brands like Nike and Gillette. He engages with fans through match updates and personal milestones, showcasing his journey in professional football.

Instagram Score : 92.7/100 pts

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6. Hissy

Hissy is a prominent Swedish content creator known for his engaging fitness and strength-related videos across TikTok and YouTube. With a significant following, he showcases challenges, workouts, and humorous takes on fitness culture. His content often features impressive feats of strength, including lifting heavy weights and participating in competitions. Hissy's posts resonate with a young audience interested in fitness, humor, and lifestyle, making him a notable figure in the fitness community.

Instagram Score : 94.6/100 pts

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5. Marlon Lundgren Garcia

Marlon Lundgren Garcia is a prominent figure on TikTok, known for his engaging content that often features personal anecdotes and interactions with followers. His posts frequently include references to his Snapchat account, showcasing a casual and relatable style. With millions of likes on various videos, he has built a significant following by sharing snippets of his life and humorous commentary, often using emojis to enhance his messages.

Instagram Score : 94.7/100 pts

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4. Erik Grankvist

Erik Grankvist is a log cabin builder and content creator from Sweden, documenting his journey of building a traditional off-grid log cabin using only hand tools and materials sourced from the Swedish wilderness. His YouTube channel features detailed videos of his construction process, showcasing skills in woodworking, self-reliance, and sustainable living. Erik also sells handmade wooden products, emphasizing craftsmanship and environmental consciousness. He engages with his audience through tutorials and personal stories, inspiring others to connect with nature.

Instagram Score : 94.8/100 pts

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3. Shero Amara

Shero Amara is a Dubai-based content creator and founder of @ssbeautybyshero. Her social media presence features a blend of personal milestones, including marriage and home life, alongside humorous and relatable content. She engages her audience with lighthearted posts about family, relationships, and beauty, often incorporating Arabic language and cultural references. Her content resonates well with followers interested in lifestyle, beauty, and personal experiences.

Instagram Score : 95/100 pts

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2. Jalal Amara

Jalal Amara is a prominent YouTuber with over 2 million subscribers, known for his engaging and entertaining content. Based in Dubai and Sweden, he creates a variety of challenge videos, pranks, and family-oriented content, often featuring his siblings and friends. His social media presence is marked by a strong connection with his audience, as he shares personal moments and humorous interactions. Jalal is also active on Instagram and TikTok, where he continues to expand his reach.

Instagram Score : 95/100 pts

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1. Viktor Gyökeres

Viktor Gyökeres is a professional football player currently associated with Sporting CP and Nike Football. His social media presence showcases his achievements, including receiving the Guldbollen award and his performance highlights. He engages with fans through heartfelt messages and gratitude for support, reflecting a strong connection to his team and community. His posts often celebrate personal milestones and team successes, emphasizing his dedication to the sport.

Instagram Score : 96.1/100 pts

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