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Here's the list of the Top 20 Instagram Influencers in Vietnam in 2026:
20. Oanh Nguyen
Oanh Nguyen, known as MOONTELLTHAT, is a Vietnamese content creator who shares family-oriented comedic videos across platforms like TikTok and YouTube. Her content often features relatable family moments, cooking, and light-hearted skits, showcasing her love for her family and cultural roots. With a strong engagement on TikTok, she connects with her audience through humor and authenticity, making her a beloved figure in the family entertainment niche.
Instagram Score: 90.5/100
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19. Văn Mai Hương
Văn Mai Hương is a Vietnamese singer promoting her lead single 'Ướt Lòng' from The Fifth Album. Active on Instagram, TikTok, and YouTube, she shares teasers, credits for collaborations with Hứa Kim Tuyền, Thiên Minh, J4RDIN, and S•HUBE, and highlights fashion moments and live performances. Her content blends music releases, behind-the-scenes, and fashion events, with a global Vietnamese-speaking fanbase.
Instagram Score: 90.5/100
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18. Hà Trung
Hà Trung is a popular content creator on TikTok and Instagram, known for engaging posts that often feature his relationship with Hương Thù. His content includes humorous takes on daily life, couple dynamics, and trending challenges, attracting significant engagement. He frequently uses hashtags related to his partner and popular trends, showcasing a lighthearted and relatable approach to social media.
Instagram Score: 90.6/100
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17. Tóc Tiên
Tóc Tiên is a prominent Vietnamese singer and social media personality known for her vibrant presence on platforms like Instagram and TikTok. She shares insights into her life as a mother, her artistic journey, and her experiences in Vietnam's cultural landscape. Her content often features collaborations with luxury brands like Bvlgari and Louis Vuitton, showcasing high fashion and jewelry. Tóc Tiên also emphasizes female empowerment and cultural heritage through her artistic expressions.
Instagram Score: 90.6/100
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16. Anh Tú Atus
Anh Tú Atus is a Vietnamese singer and actor known for his engaging social media presence, showcasing his music, fashion, and daily life. His content often features collaborations with brands like Dior and Fendi, highlighting his influence in the fashion and entertainment industries. Anh Tú actively interacts with his audience, sharing behind-the-scenes glimpses and personal moments, which resonate well with his fans. His posts reflect a blend of lifestyle, music, and fashion, making him a prominent figure in Vietnamese pop culture.
Instagram Score: 90.9/100
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15. Chang Dory
Chang Dory is a prominent Vietnamese social media personality known for her engaging and humorous content on TikTok and Instagram. She frequently shares transformation videos, beauty tips, and comedic skits, often collaborating with other creators. Her content is characterized by its playful and lighthearted nature, appealing to a wide audience. Chang Dory's posts often feature popular trends and challenges, making her a significant figure in the Vietnamese online community.
Instagram Score: 91/100
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14. Hồng Beauty
Hồng Beauty is a Vietnamese beauty influencer specializing in hair and skincare tips. She shares tutorials on various hairstyles, makeup, and skincare routines across platforms like TikTok and YouTube. Her content is engaging and focuses on helping her audience feel confident and beautiful. Hồng actively promotes beauty products and techniques, often collaborating with brands to showcase effective beauty solutions.
Instagram Score: 91/100
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13. Tô Đát Kỷ
Tô Đát Kỷ is a Vietnamese content creator known for engaging TikTok videos that often feature beauty tutorials, personal reflections, and trending challenges. With a significant following, her posts frequently garner high engagement, showcasing her ability to connect with her audience through relatable content and popular music trends. She promotes beauty products and shares snippets of her daily life, reflecting a vibrant and youthful online presence.
Instagram Score: 91.4/100
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12. Chi Pu
Chi Pu is a Vietnamese singer and actress and co-founder of C-Global Entertainment. She has the highest Vietnamese followers across Facebook, Instagram, YouTube, and TikTok and was named in Forbes Asia’s 100 most influential digital stars. Her content spans music, acting, fashion shoots, red-carpet moments, and luxury-brand collaborations, shaping Vietnam’s contemporary entertainment and luxury lifestyle scene.
Instagram Score: 91.5/100
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11. Yunomi Nguyen
Yunomi Nguyen, known as Lily Universe, is a Vietnamese cosplayer, showcases her talent through various platforms, primarily focusing on cosplay of male characters from popular manhwa and anime. Her content is vibrant and engaging, often featuring transformation videos and character portrayals. With a significant following on TikTok and Instagram, she actively interacts with her audience, sharing her creative process and cosplay events. Her work emphasizes inclusivity and creativity within the cosplay community.
Instagram Score: 91.7/100
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10. Hoàng Kim Ngân
Hoàng Kim Ngân, known as Salim, is a Vietnamese content creator focusing on family-oriented lifestyle and parenting. She shares engaging videos and posts about her family adventures, daily life, and personal experiences, often featuring her daughter Pam. Her content is characterized by a warm, relatable approach, showcasing moments of joy, travel, and family bonding. Salim actively engages with her audience through various platforms, including Instagram and TikTok, where she promotes products and shares insights into motherhood.
Instagram Score: 92.3/100
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09. Nguyễn Văn Tài
Nguyễn Văn Tài is a prominent content creator on platforms like YouTube and TikTok, known for engaging videos that often feature humor and personal experiences. His content revolves around lifestyle, relationships, and entertainment, appealing to a young audience. He actively interacts with followers, encouraging likes and shares, and showcases a collaborative spirit with his partner, Ngô Ngọc Ngọc Hòa. His social media presence reflects a blend of fun and relatable content, making him a popular figure among Vietnamese youth.
Instagram Score: 92.4/100
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08. Sơn Tùng M-TP
Sơn Tùng M-TP is a prominent Vietnamese singer-songwriter and music producer known for his catchy pop songs and engaging music videos. He actively promotes his music across various platforms, including YouTube and Instagram, where he shares updates about his latest releases and personal insights. His content often features themes of love, youth, and personal growth, resonating with a young audience. He is also involved in entertainment management through M-TP Entertainment, showcasing his influence in the Vietnamese music industry.
Instagram Score: 93.1/100
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07. Kim
Kim is a vibrant social media personality known for her engaging Instagram posts that often feature fashion, lifestyle, and personal moments. She shares a mix of playful and aesthetic content, showcasing her love for pink and vibrant aesthetics. Her posts resonate with a youthful audience, reflecting a fun and lighthearted approach to life. Kim's presence is marked by high engagement, particularly with her fashion collaborations and personal style.
Instagram Score: 93.1/100
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06. Wyn Anh
Vietnamese beauty, fashion, and travel content creator Wyn Anh blends makeup tutorials, product reviews, and travel diaries with philanthropy. Known for brand collaborations (3CE, Maybelline, Marie Bridal) and vivid hauls, she also highlights local charity efforts, notably supporting school projects in Ha Giang. Her Instagram and TikTok showcase style, skincare routines, and Vietnamese culture, appealing to lifestyle and beauty enthusiasts nationwide.
Instagram Score: 93.3/100
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05. Uyen Ninh
Uyen Ninh is a Vietnamese content creator based in Germany, sharing her experiences and cultural insights through engaging videos on YouTube and social media. Her content often revolves around her life as an expatriate, exploring cultural differences, food, travel, and personal anecdotes. Uyen's posts reflect her journey of integrating into German culture while maintaining her Vietnamese roots, making her a relatable figure for those interested in multicultural experiences.
Instagram Score: 93.3/100
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04. Hieuthuhai
Hieuthuhai is a Vietnamese rapper and musician known for his engaging TikTok and Instagram presence. His content often revolves around music, personal reflections, and interactions with fans. He promotes his album 'Ai Cũng Phải Bắt Đầu Từ Đâu Đó' and expresses gratitude towards his supporters. His posts reflect a blend of humor, motivation, and personal anecdotes, resonating well with a youthful audience. HIEUTHUHAI's style is casual and approachable, making him relatable to his followers.
Instagram Score: 93.5/100
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03. Đan Thy
Đan Thy is a popular TikTok creator known for her engaging makeup and aesthetic content, often showcasing playful and trendy themes. She brings a vibrant personality to every video, drawing millions of likes across her platforms. Her beauty and lifestyle content appeals strongly to a youthful audience that loves creativity and current trends.
Instagram Score: 93.6/100
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02. Nguyễn Hương Giang
Nguyễn Hương Giang is a prominent Vietnamese public figure, known for winning Miss International Queen 2018 and participating in The Amazing Race 2014. Her social media presence showcases her involvement in fashion, beauty, and entertainment, with a focus on lifestyle content. She actively engages with her audience through vibrant posts and collaborations with brands, reflecting her status as a trendsetter in the Vietnamese entertainment industry.
Instagram Score: 93.7/100
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01. Ngô Ngọc Hòa
Ngô Ngọc Hòa, known as Hoa Ruby, is a prominent social media personality from Ho Chi Minh City, Vietnam, with a significant following on TikTok (16M) and YouTube (24M). Her content primarily revolves around relatable humor, love themes, and engaging interactions with her audience. She often collaborates with others and shares personal experiences, making her relatable to a young audience. Her posts frequently include lighthearted commentary and emotional reflections, resonating well with her followers.
Instagram Score: 94.8/100
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