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Top 20 X (Twitter) Influencers in Japan in 2025

Japan’s top X influencers in 2025 are making a big impact with their posts and growing audiences. This list highlights the voices leading online trends and talk.

May 6, 2025
Justine Castany


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Here's the list of the Top 20 X (Twitter) Influencers in Japan in 2025: 

20. 梅澤 美波 | Minami Umezawa

梅澤美波 is a member of the popular Japanese idol group 乃木坂46 (Nogizaka46). Her social media presence includes updates about music releases, performances, and personal projects, such as her first photo book. She engages with fans through various platforms, sharing news about the group and her activities. The content primarily revolves around music, entertainment, and idol culture, with a focus on promoting group events and individual milestones.

X Score : 95/100 pts

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19. 宝鐘マリン | Houshou Marine

Houshou Marine is a popular VTuber and member of Hololive's third generation. She embodies a pirate persona, sharing her love for treasure and adventure through music and gaming content. Her YouTube channel features original songs, anime music videos, and interactive streams, engaging a dedicated fanbase. Marine actively promotes her merchandise and live events, showcasing her vibrant personality and creativity. She also collaborates with other VTubers, enhancing her community presence.

X Score : 95/100 pts

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18. 剣持刀也 | Kenjitachi

Kenmochi Touya is a virtual streamer affiliated with Nijisanji, known for his engaging live streams and music covers. He often interacts with his audience through humorous and casual posts, showcasing his personality and creativity. His content includes rap battles, singing covers, and gaming streams, appealing to a diverse fanbase. Kenmochi actively promotes his live events and collaborations, maintaining a strong presence on platforms like YouTube and Twitter.

X Score : 95.1/100 pts

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17. JO1

JO1 is a Japanese boy band known for their music and performances. Their upcoming album, 'BE CLASSIC', is set to release on April 2, 2025. The group actively engages with fans through various social media platforms, sharing music videos, teasers, and behind-the-scenes content. They showcase a diverse range of talents within the group, including original compositions and collaborations. JO1's content primarily revolves around their music, performances, and fan interactions, highlighting their journey in the entertainment industry.

X Score : 95.1/100 pts

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16. 白上フブキ (Shirakami Fubuki)

Shirakami Fubuki is a virtual fox idol affiliated with Hololive, known for her engaging music and live performances. She actively promotes her first album 'FBKINGDOM Blessing' and engages with fans through various social media platforms. Her content includes music covers, original songs, and interactive streams, showcasing her vibrant personality and creativity. Fubuki's presence is marked by a strong connection with her audience, often expressing gratitude and excitement for her projects and collaborations.

X Score : 95.2/100 pts

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15. 朝倉 未来 Mikuru Asakura

Mikuru Asakura is a prominent figure in the Japanese MMA scene, serving as the CEO of BreakingDown and actively promoting combat sports through various social media platforms. His content primarily revolves around fight promotions, behind-the-scenes insights, and personal updates related to his career as a professional fighter. He engages with a large audience through YouTube, Instagram, and TikTok, showcasing his matches, training routines, and collaborations with sponsors. Asakura is also an author, with books detailing his experiences in the fighting world.

X Score : 95.2/100 pts

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14. Kanae

Kanae is a popular VTuber affiliated with Nijisanji, known for his engaging live streams and gaming content, particularly in titles like Street Fighter and League of Legends. He has a charming personality, often described as a soothing presence with a sweet voice. His content includes spontaneous streams and collaborations, appealing to a wide audience of gaming enthusiasts. Kanae actively interacts with his fans and promotes various campaigns, showcasing his vibrant online persona.

X Score : 95.2/100 pts

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13. hajimesyachodesu

Hajime is a popular Japanese content creator known for his diverse YouTube videos that range from food challenges to pranks and experiments. He engages his audience with a mix of humor and creativity, often showcasing extravagant spending and unique experiences. His social media presence includes Instagram and Twitter, where he shares personal moments and interacts with fans. Hajime's content is characterized by its casual and entertaining style, appealing to a broad audience interested in lifestyle and entertainment.

X Score : 95.2/100 pts

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12. Ado

Ado is a prominent Japanese singer-songwriter known for her unique vocal style and impactful lyrics. She gained fame with her hit song 'Usseewa' and has since released multiple singles and albums, including her upcoming greatest hits album 'Ado’s Best Adobum'. Ado actively engages with her audience on platforms like YouTube and Twitter, sharing updates about her music, performances, and personal insights. Her content often features collaborations with other artists and showcases her artistic journey.

X Score : 95.4/100 pts

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11. Fuwa Minato

Fuwa Minato is a virtual host affiliated with Nijisanji, known for his engaging content that includes gaming and singing. He actively interacts with his audience through various social media platforms, sharing updates, music releases, and personal milestones. His posts often highlight collaborations, events, and fan interactions, showcasing a vibrant online presence. He also promotes products and engages in brand partnerships, reflecting a blend of entertainment and marketing.

X Score : 95.7/100 pts

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10. 葛葉 | Kudzu leaves

Kuzuha is a popular virtual YouTuber and member of Nijisanji, known for his engaging gaming content and humorous personality. He often shares insights into his daily life and activities, aiming to entertain his audience while seeking support from wealthy patrons. His content includes gameplay, music covers, and interactive streams, appealing to a wide audience of gaming enthusiasts and fans of virtual entertainment.

X Score : 95.8/100 pts

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9. 常田大希 - Daiki Tsuneta

Daiki Tsuneta is a prominent musician and member of the band King Gnu, known for his innovative approach to music and collaboration. His social media presence showcases a blend of personal reflections, artistic endeavors, and promotional content for his projects, including music videos and tours. Tsuneta engages with fans through heartfelt messages and updates about his work, emphasizing creativity and community. His posts often highlight his musical journey and collaborations, resonating with a wide audience.

X Score : 95.9/100 pts

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8. SixTONES

SixTONES is a popular Japanese boy band known for their dynamic performances and music that blends various genres, including rock and pop. They actively engage with their audience through social media, promoting their singles and albums, such as the upcoming 14th single 'Barrier'. Their content often features behind-the-scenes looks at their music, personal moments, and interactions with fans, showcasing their journey as a group. They have a significant following and are recognized for their contributions to the Japanese music scene.

X Score : 95.9/100 pts

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7. Kenshi Yonezu

Kenshi Yonezu, also known as HACHI, is a prominent Japanese musician and illustrator. He is renowned for his work as a VOCALOID producer and has a significant presence in the music industry, contributing theme songs to major projects like Studio Ghibli films and the Final Fantasy series. Yonezu's social media showcases his artistic collaborations, music releases, and involvement in anime and film soundtracks. His content often features his illustrations and insights into his creative process.

X Score : 96/100 pts

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6. Snow Man

Snow Man is a popular Japanese boy band known for their energetic performances and engaging music content. They have a strong presence on social media platforms like Instagram, YouTube, and Twitter, where they share music videos, live performances, and behind-the-scenes content. Their themes often revolve around music releases, concerts, and fan interactions. Snow Man is celebrated for their dynamic choreography and catchy tunes, appealing to a wide audience in Japan and beyond.

X Score : 96.6/100 pts

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5. キヨ | Kiyo

Kiyo is a popular Japanese content creator known for his engaging gameplay videos, particularly in the horror genre. He frequently collaborates with other gamers and shares humorous commentary on various games, including 'Poppy Playtime' and 'Stray'. His social media presence is characterized by a casual and approachable style, often interacting with fans and sharing personal anecdotes. Kiyo's content is primarily in Japanese, appealing to a local audience while also gaining international attention.

X Score : 96.8/100 pts

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4. GACKT

GACKT is a multifaceted Japanese artist known for his work as a rock singer, actor, and creator. His social media presence is marked by motivational and introspective content, often sharing insights on personal growth, mindset, and resilience. GACKT frequently engages with his audience through various platforms, offering glimpses into his professional life, including music projects and acting roles. He also shares personal reflections and advice, emphasizing self-improvement and perseverance.

X Score : 96.9/100 pts

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3. Kazunari Ninomiya

Kazunari Ninomiya is a prominent Japanese figure known for his involvement in the entertainment industry, particularly in acting and music. His social media presence is characterized by updates on his professional projects, including films and dramas, as well as personal reflections and interactions with fans. Ninomiya often shares behind-the-scenes insights and expresses gratitude towards his audience, showcasing a blend of professional dedication and personal engagement.

X Score : 97.2/100 pts

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2. Masahiro Sakurai

Masahiro Sakurai is a renowned game designer and director, best known for his work on the 'Super Smash Bros.' series and 'Kirby'. He shares insights on game development through his social media, focusing on enhancing the enjoyment of upcoming games. His content includes discussions on game design, programming, and industry experiences, appealing to both gamers and aspiring developers.

X Score : 97.7/100 pts

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1. 中村悠一 | Yuichi Nakamura

Yuichi Nakamura is a Japanese content creator known for his engaging posts about toys, games, and personal experiences. He shares insights into his work and hobbies, often interacting with his audience through casual and humorous tweets. His content reflects a passion for gaming and nostalgia, appealing to a community of fellow enthusiasts. He also collaborates with other creators, enhancing his visibility in the gaming and entertainment sectors.

X Score : 98.1/100 pts

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.

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