Top 20 Lifestyle Influencers in 2025

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All real-time rankings of all platforms and countries are available here.

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Here's the list of the Top 20 Lifestyle Influencers in 2025:

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20. Camila Loures

Camila Loures is a Brazilian content creator known for her engaging posts across Instagram, TikTok, and YouTube. She shares personal moments, family interactions, and promotional content, often highlighting her role as CEO of a podcast and brand ambassador. Her content features a mix of humor, lifestyle, and family-oriented themes, appealing to a broad audience. Camila actively engages with her followers through relatable anecdotes and interactive posts, showcasing her vibrant personality and connection to her community. Camila Loures is a Brazilian content creator known for her engaging posts across Instagram, TikTok, and YouTube. She shares personal moments, family interactions, and promotional content, often highlighting her role as CEO of a podcast and brand ambassador. Her content features a mix of humor, lifestyle, and family-oriented themes, appealing to a broad audience. Camila actively engages with her followers through relatable anecdotes and interactive posts, showcasing her vibrant personality and connection to her community.

Favikon Authority Score  9 645 pts 

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19. Nathalia Valente

Nathalia Valente is a Brazilian social media personality with a strong presence on TikTok and Instagram, where she shares lifestyle content, fashion, and personal experiences. She promotes her own brand, NAVA, and engages with her audience through relatable posts about her daily life, beauty tips, and fitness. Nathalia's content often features her interactions with followers and her personal milestones, showcasing a vibrant and engaging online persona. Nathalia Valente is a Brazilian social media personality with a strong presence on TikTok and Instagram, where she shares lifestyle content, fashion, and personal experiences. She promotes her own brand, NAVA, and engages with her audience through relatable posts about her daily life, beauty tips, and fitness. Nathalia's content often features her interactions with followers and her personal milestones, showcasing a vibrant and engaging online persona.

Favikon Authority Score  9 645 pts 

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18. Erika Richardo

Erika Richardo is a 22-year-old self-taught artist and storyteller from Indonesia. She shares her artistic journey and explorations through various social media platforms, focusing on painting and cultural storytelling. As the founder of Rumah Lukis Erika, she engages her audience with vibrant content about art, travel, and personal experiences, often highlighting her projects and collaborations. Her posts reflect a strong connection to her Indonesian roots and a commitment to social causes, particularly in education. Erika Richardo is a 22-year-old self-taught artist and storyteller from Indonesia. She shares her artistic journey and explorations through various social media platforms, focusing on painting and cultural storytelling. As the founder of Rumah Lukis Erika, she engages her audience with vibrant content about art, travel, and personal experiences, often highlighting her projects and collaborations. Her posts reflect a strong connection to her Indonesian roots and a commitment to social causes, particularly in education.

Favikon Authority Score  9 645 pts 

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17. Ingrid Ohara

Ingrid Ohara is a Brazilian actress and content creator. Her content primarily revolves around beauty, fashion, and lifestyle, often featuring 'Get Ready With Me' (GRWM) videos, shopping hauls, and personal vlogs. She engages her audience with relatable content and showcases her vibrant personality through various themes, including travel and daily life experiences. Her content primarily revolves around beauty, fashion, and lifestyle, often featuring 'Get Ready With Me' (GRWM) videos, shopping hauls, and personal vlogs. She engages her audience with relatable content and showcases her vibrant personality through various themes, including travel and daily life experiences.

Favikon Authority Score  9 658 pts 

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16. Tara Yummy

Tara Yummy is a vibrant content creator based in Los Angeles, known for her engaging storytelling and fun social media presence. She creates content across multiple platforms, including TikTok, Instagram, and YouTube, where she shares personal stories, collaborations with other creators, and lifestyle content. Her posts often feature popular culture references and collaborations with brands like T-Mobile and Revolve. Tara's content is casual and relatable, appealing to a young audience. Tara Yummy is a vibrant content creator based in Los Angeles, known for her engaging storytelling and fun social media presence. She creates content across multiple platforms, including TikTok, Instagram, and YouTube, where she shares personal stories, collaborations with other creators, and lifestyle content. Her posts often feature popular culture references and collaborations with brands like T-Mobile and Revolve. Tara's content is casual and relatable, appealing to a young audience.

Favikon Authority Score  9 661 pts 

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15. 한소희 | Han So-hee

The creator is a prominent figure on Instagram, showcasing a strong affinity for luxury brands like Dior and L'Oréal Paris. Her posts often feature beauty products and fashion, garnering significant engagement with millions of likes. The content reflects a lifestyle centered around high-end fashion and beauty, appealing to a fashion-conscious audience. There is a personal touch in her posts, indicating a connection with her followers through relatable themes and aesthetics. The creator is a prominent figure on Instagram, showcasing a strong affinity for luxury brands like Dior and L'Oréal Paris. Her posts often feature beauty products and fashion, garnering significant engagement with millions of likes. The content reflects a lifestyle centered around high-end fashion and beauty, appealing to a fashion-conscious audience. There is a personal touch in her posts, indicating a connection with her followers through relatable themes and aesthetics.

Favikon Authority Score  9 669 pts 

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14. Bruna Marquezine

Bruna Marquezine is a Brazilian actress and influencer known for her vibrant social media presence, showcasing her work in television and collaborations with brands. She shares personal moments, promotional content for series like 'Amor da Minha Vida', and engages in culinary projects. Her posts often highlight her lifestyle, fashion, and beauty, appealing to a broad audience interested in entertainment and culture. Bruna Marquezine is a Brazilian actress and influencer known for her vibrant social media presence, showcasing her work in television and collaborations with brands. She shares personal moments, promotional content for series like 'Amor da Minha Vida', and engages in culinary projects. Her posts often highlight her lifestyle, fashion, and beauty, appealing to a broad audience interested in entertainment and culture.

Favikon Authority Score  9 675 pts 

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13. Mirella Santos

Mirella Santos is a Brazilian social media personality known for her engaging content centered around family life, beauty, and lifestyle. She frequently collaborates with brands like Huggies and SHEIN, showcasing products through personal stories and experiences. Mirella's content often features her daughter, Luninha, and emphasizes themes of motherhood and self-care. Her posts are a mix of personal reflections, promotional content, and interactive engagement with her audience. Mirella Santos is a Brazilian social media personality known for her engaging content centered around family life, beauty, and lifestyle. She frequently collaborates with brands like Huggies and SHEIN, showcasing products through personal stories and experiences. Mirella's content often features her daughter, Luninha, and emphasizes themes of motherhood and self-care. Her posts are a mix of personal reflections, promotional content, and interactive engagement with her audience.

Favikon Authority Score  9 683 pts 

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12. Lê Tuấn Khang

Lê Tuấn Khang is a Vietnamese content creator known for sharing relatable and humorous insights into rural life. His social media presence is marked by a focus on everyday experiences and cultural nuances of living in the Vietnamese countryside. With a significant following on TikTok, he engages audiences through lighthearted storytelling and comedic skits, often highlighting family and community themes. His content resonates with those seeking a glimpse into the simplicity and charm of rural Vietnam. Lê Tuấn Khang is a Vietnamese content creator known for sharing relatable and humorous insights into rural life. His social media presence is marked by a focus on everyday experiences and cultural nuances of living in the Vietnamese countryside. With a significant following on TikTok, he engages audiences through lighthearted storytelling and comedic skits, often highlighting family and community themes. His content resonates with those seeking a glimpse into the simplicity and charm of rural Vietnam.

Favikon Authority Score  9 691 pts 

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11. Rohit Zinjurke

Rohit Zinjurke is a vibrant content creator focusing on fashion and lifestyle, with a strong presence on Instagram, TikTok, and YouTube. He engages his audience with entertaining videos, showcasing unique experiences and personal moments. His brand, ZIRO9, reflects his entrepreneurial spirit, promoting a new perfume line. Rohit's content often features cultural celebrations and personal reflections, appealing to a youthful audience interested in lifestyle and fashion trends. Rohit Zinjurke is a vibrant content creator focusing on fashion and lifestyle, with a strong presence on Instagram, TikTok, and YouTube. He engages his audience with entertaining videos, showcasing unique experiences and personal moments. His brand, ZIRO9, reflects his entrepreneurial spirit, promoting a new perfume line. Rohit's content often features cultural celebrations and personal reflections, appealing to a youthful audience interested in lifestyle and fashion trends.

Favikon Authority Score  9 711 pts 

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10. Kristina Kim

Kristina Kim, known as Kika Kim, is a Korean content creator based in Los Angeles, originally from Kazakhstan. Her social media presence focuses on lifestyle, beauty, and mukbang videos, showcasing her daily life, makeup routines, and food experiences. With a significant following on platforms like TikTok and YouTube, she engages her audience through Q&A sessions, vlogs, and cooking content. Kika's posts often highlight her love for K-pop and Korean culture, appealing to a diverse audience interested in these themes. Kristina Kim, known as Kika Kim, is a Korean content creator based in Los Angeles, originally from Kazakhstan. Her social media presence focuses on lifestyle, beauty, and mukbang videos, showcasing her daily life, makeup routines, and food experiences. With a significant following on platforms like TikTok and YouTube, she engages her audience through Q&A sessions, vlogs, and cooking content. Kika's posts often highlight her love for K-pop and Korean culture, appealing to a diverse audience interested in these themes.

Favikon Authority Score  9 712 pts 

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09. Carlinhos Maia

Carlinhos Maia is a Brazilian social media personality known for sharing humorous and relatable content about his life, family, and travels. He captivates his audience with engaging stories and experiences, often highlighting his adventures in various locations like Paris and Marrakech. Carlinhos is recognized for his ability to connect with his followers through personal anecdotes and a vibrant online presence, making him a prominent figure in the Brazilian digital landscape. Carlinhos Maia is a Brazilian social media personality known for sharing humorous and relatable content about his life, family, and travels. He captivates his audience with engaging stories and experiences, often highlighting his adventures in various locations like Paris and Marrakech. Carlinhos is recognized for his ability to connect with his followers through personal anecdotes and a vibrant online presence, making him a prominent figure in the Brazilian digital landscape.

Favikon Authority Score  9 753 pts 

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08. Hania Aamir

Hania Aamir is a prominent Pakistani actress and digital content creator known for her engaging presence on social media. She shares a mix of fashion, lifestyle, and personal experiences, often collaborating with well-known brands and stylists. Her content frequently highlights her connection with Bollywood and her influence in the entertainment industry. Hania's posts are characterized by a blend of glamour and relatability, appealing to a wide audience across platforms like Instagram, TikTok, and YouTube. Hania Aamir is a prominent Pakistani actress and digital content creator known for her engaging presence on social media. She shares a mix of fashion, lifestyle, and personal experiences, often collaborating with well-known brands and stylists. Her content frequently highlights her connection with Bollywood and her influence in the entertainment industry. Hania's posts are characterized by a blend of glamour and relatability, appealing to a wide audience across platforms like Instagram, TikTok, and YouTube.

Favikon Authority Score  9 765 pts 

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07. Carlos Alberto Fuentes

Carlos Alberto Fuentes is a prominent social media personality known for his engaging dance content and interactive live sessions. With a significant following on TikTok, he captivates audiences with his energetic performances and collaborations with other creators. His content often features themes of dance, humor, and cultural exchange, particularly highlighting his Cuban heritage. Carlos is recognized for his ability to connect with his audience, creating a vibrant and inclusive online community. Carlos Alberto Fuentes is a prominent social media personality known for his engaging dance content and interactive live sessions. With a significant following on TikTok, he captivates audiences with his energetic performances and collaborations with other creators. His content often features themes of dance, humor, and cultural exchange, particularly highlighting his Cuban heritage. Carlos is recognized for his ability to connect with his audience, creating a vibrant and inclusive online community.

Favikon Authority Score  9 788 pts 

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06. Ria Ricis

Ria Ricis is a prominent Indonesian content creator known for her engaging and entertaining videos on YouTube and TikTok. Her content primarily revolves around lifestyle, family, and personal experiences, often featuring her family members, including her daughter Moana. Ricis is also active in business collaborations, promoting brands like MS Glow Beauty and Cinta Bunda Vitabumin. Her social media presence is marked by a mix of humor, family moments, and personal insights. Ria Ricis is a prominent Indonesian content creator known for her engaging and entertaining videos on YouTube and TikTok. Her content primarily revolves around lifestyle, family, and personal experiences, often featuring her family members, including her daughter Moana. Ricis is also active in business collaborations, promoting brands like MS Glow Beauty and Cinta Bunda Vitabumin. Her social media presence is marked by a mix of humor, family moments, and personal insights.

Favikon Authority Score  9 811 pts 

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05. Biju Rithvik

KL BRO Biju Rithvik is a content creator from Kannur, India, focusing on family and village life. Their YouTube channel features a mix of personal and family events, home tours, and cultural ceremonies, often highlighting traditional Kerala lifestyle. The content is primarily in Malayalam, appealing to a regional audience. The channel also includes collaborations with local businesses and promotes products related to family and home life. KL BRO Biju Rithvik is a content creator from Kannur, India, focusing on family and village life. Their YouTube channel features a mix of personal and family events, home tours, and cultural ceremonies, often highlighting traditional Kerala lifestyle. The content is primarily in Malayalam, appealing to a regional audience. The channel also includes collaborations with local businesses and promotes products related to family and home life.

Favikon Authority Score  9 831 pts 

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04. Federico Vigevani

Federico Vigevani is a prominent content creator known for his humorous and engaging videos on platforms like YouTube and TikTok. Based in Mexico but originally from Uruguay, he creates a variety of content, including comedic sketches, music videos, and collaborations with other influencers. His social media presence is marked by a playful and interactive style, often involving themes of mystery and adventure. Federico is also involved in music production and merchandise sales through his brand, Club Misterio. Federico Vigevani is a prominent content creator known for his humorous and engaging videos on platforms like YouTube and TikTok. Based in Mexico but originally from Uruguay, he creates a variety of content, including comedic sketches, music videos, and collaborations with other influencers. His social media presence is marked by a playful and interactive style, often involving themes of mystery and adventure. Federico is also involved in music production and merchandise sales through his brand, Club Misterio.

Favikon Authority Score  9 875 pts 

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03. Sujin Kim

Sujin Kim, known as Chingu Amiga, is a Korean content creator based in Mexico. She shares her experiences as a Korean living in Mexico, focusing on cultural exchanges, humor, and lifestyle content. Her social media presence is characterized by engaging and humorous videos that often explore cultural differences and personal anecdotes. She frequently collaborates with family and friends, showcasing Mexican culture and traditions to her audience. Her content is popular on platforms like TikTok and YouTube. Sujin Kim, known as Chingu Amiga, is a Korean content creator based in Mexico. She shares her experiences as a Korean living in Mexico, focusing on cultural exchanges, humor, and lifestyle content. Her social media presence is characterized by engaging and humorous videos that often explore cultural differences and personal anecdotes. She frequently collaborates with family and friends, showcasing Mexican culture and traditions to her audience. Her content is popular on platforms like TikTok and YouTube

Favikon Authority Score  9 932 pts 

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02. Georgina Rodríguez

Georgina Rodríguez is a prominent social media personality known for her glamorous lifestyle and family-oriented content. She frequently shares moments from her travels, fashion campaigns, and personal life, often highlighting her relationship with Cristiano Ronaldo. Her posts reflect a love for luxury brands and high fashion, with collaborations with major brands like Dior and Guess. Georgina also expresses a deep appreciation for family, often mentioning her children and partner. Georgina Rodríguez is a prominent social media personality known for her glamorous lifestyle and family-oriented content. She frequently shares moments from her travels, fashion campaigns, and personal life, often highlighting her relationship with Cristiano Ronaldo. Her posts reflect a love for luxury brands and high fashion, with collaborations with major brands like Dior and Guess. Georgina also expresses a deep appreciation for family, often mentioning her children and partner.

Favikon Authority Score  9 992 pts 

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01. Virginia Fonseca Serrão Costa

Virginia Fonseca is a prominent Brazilian social media personality known for her engaging and humorous content across platforms like Instagram, TikTok, and YouTube. She frequently shares personal moments, family life, and collaborations with brands, often highlighting her faith and gratitude. Virginia is also involved in promotional activities, showcasing products and hosting live events. Her content is characterized by a strong connection with her audience, often using humor and relatable experiences. Virginia Fonseca is a prominent Brazilian social media personality known for her engaging and humorous content across platforms like Instagram, TikTok, and YouTube. She frequently shares personal moments, family life, and collaborations with brands, often highlighting her faith and gratitude. Virginia is also involved in promotional activities, showcasing products and hosting live events. Her content is characterized by a strong connection with her audience, often using humor and relatable experiences.

Favikon Authority Score  10 000 pts 

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🔎 See the Top 200 Lifestyle Influencers

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How does Favikon rank influencers?

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‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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