Top 20 Lifestyle Influencers in 2025

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All real-time rankings of all platforms and countries are available here.

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Here's the list of the Top 20 Lifestyle Influencers in 2025:

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‍20. Camila De Almeida Loures

Camila De Almeida Loures is a Brazilian content creator known for her engaging posts across Instagram, TikTok, and YouTube. She shares personal moments, family interactions, and promotional content, often highlighting her role as CEO of a podcast and brand ambassador. Her content features a mix of humor, lifestyle, and family-oriented themes, appealing to a broad audience. Camila actively engages with her followers through relatable anecdotes and interactive posts, showcasing her vibrant personality and connection to her community.

Authority Score : 9 659 pts

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19. Kristina Kim

Kristina Kim, known as Kika Kim, is a Korean content creator based in Los Angeles, originally from Kazakhstan. Her social media presence focuses on lifestyle, beauty, and mukbang videos, showcasing her daily life, makeup routines, and food experiences. With a significant following on platforms like TikTok and YouTube, she engages her audience through Q&A sessions, vlogs, and cooking content. Kika's posts often highlight her love for K-pop and Korean culture, appealing to a diverse audience interested in these themes.

Authority Score : 9 678 pts

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18. Shadira Firdausi

Shadira Firdausi is a vibrant content creator known for her engaging daily life videos, DIY projects, and heartfelt family moments. She actively shares her experiences on TikTok and Instagram, often highlighting her relationships and personal growth. With a focus on family, creativity, and lifestyle, her content resonates with a broad audience, particularly in Indonesia. Shadira also collaborates with brands, showcasing products in a relatable manner, making her a valuable partner for lifestyle and family-oriented campaigns.

Authority Score : 9 681 pts

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17. Carlos Alberto Fuentes

Carlos Alberto Fuentes is a prominent social media personality known for his engaging dance content and interactive live sessions. With a significant following on TikTok, he captivates audiences with his energetic performances and collaborations with other creators. His content often features themes of dance, humor, and cultural exchange, particularly highlighting his Cuban heritage. Carlos is recognized for his ability to connect with his audience, creating a vibrant and inclusive online community.

Authority Score : 9 685 pts

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16. Karen Barrera

Karen Barrera is a prominent social media personality known for her engaging content across platforms like TikTok, Instagram, and YouTube. She shares a mix of lifestyle, beauty, and personal experiences, often highlighting her fashion choices and health tips. With a significant following, she promotes brands through sponsored posts and collaborations, showcasing her vibrant personality and connection with her audience. Her content often includes humor and relatable moments, making her a favorite among young viewers.

Authority Score : 9 700 pts

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15. Vitória Moraes

Viih Tube, also known as Vitória, is a prominent Brazilian social media personality, actress, and YouTuber. She is widely recognized for her engaging content on platforms like Instagram and TikTok, where she shares personal moments, family life, and collaborations with major brands such as Natura, Pampers, and L'Oréal. Her content often revolves around motherhood, lifestyle, and beauty, showcasing her as a relatable and influential figure in the Brazilian digital space.

Authority Score : 9 707 pts

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14. Erika Richardo

Erika Richardo is a 22-year-old self-taught artist and storyteller from Indonesia, known for her engaging content on TikTok and YouTube. She shares her artistic journey, including her exploration of ancient paintings and cultural heritage. Erika collaborates with brands like Huawei and promotes her art through various platforms, showcasing her creativity and passion for storytelling. Her posts often highlight her experiences and interactions with art, making her a relatable figure in the art community.

Authority Score : 9 721 pts

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13. Bruna Marquezine

Bruna Marquezine is a Brazilian actress and influencer known for her vibrant social media presence, showcasing her work in television and collaborations with brands. She shares personal moments, promotional content for series like 'Amor da Minha Vida', and engages in culinary projects. Her posts often highlight her lifestyle, fashion, and beauty, appealing to a broad audience interested in entertainment and culture.

Authority Score : 9 725 pts

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12. Ria Ricis

Ria Ricis is a prominent Indonesian content creator known for her engaging and entertaining videos on YouTube and TikTok. Her content primarily revolves around lifestyle, family, and personal experiences, often featuring her family members, including her daughter Moana. Ricis is also active in business collaborations, promoting brands like MS Glow Beauty and Cinta Bunda Vitabumin. Her social media presence is marked by a mix of humor, family moments, and personal insights.

Authority Score : 9 727 pts

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11. Ignacia Antonia

Ignacia Antonia is a Chilean social media personality based in Mexico, known for her engaging and humorous content across platforms like TikTok, Instagram, and YouTube. She shares lifestyle content, often featuring her travels, personal experiences, and interactions with friends and family. Her posts frequently include playful challenges and trends, resonating with a young audience. Ignacia is also involved in collaborations and has a strong presence in the Latin American social media scene.

Authority Score : 9 767 pts

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10. Nathalia Valente

Nathalia Valente is a Brazilian social media personality with a strong presence on TikTok and Instagram, where she shares lifestyle content, fashion, and personal experiences. She promotes her own brand, NAVA, and engages with her audience through relatable posts about her daily life, beauty tips, and fitness. Nathalia's content often features her interactions with followers and her personal milestones, showcasing a vibrant and engaging online persona.

Authority Score : 9 780 pts

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09. Rohit Zinjurke

Rohit Zinjurke is a vibrant content creator focusing on fashion and lifestyle, with a strong presence on Instagram, TikTok, and YouTube. He engages his audience with entertaining videos, showcasing unique experiences and personal moments. His brand, ZIRO9, reflects his entrepreneurial spirit, promoting a new perfume line. Rohit's content often features cultural celebrations and personal reflections, appealing to a youthful audience interested in lifestyle and fashion trends.

Authority Score : 9 792 pts

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08. Federico Vigevani

Federico Vigevani is a prominent content creator known for his humorous and engaging videos on platforms like YouTube and TikTok. Based in Mexico but originally from Uruguay, he creates a variety of content, including comedic sketches, music videos, and collaborations with other influencers. His social media presence is marked by a playful and interactive style, often involving themes of mystery and adventure. Federico is also involved in music production and merchandise sales through his brand, Club Misterio.

Authority Score : 9 800 pts

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07. Carlinhos Maia

Carlinhos Maia is a Brazilian social media personality known for sharing humorous and relatable content about his life, family, and travels. He captivates his audience with engaging stories and experiences, often highlighting his adventures in various locations like Paris and Marrakech. Carlinhos is recognized for his ability to connect with his followers through personal anecdotes and a vibrant online presence, making him a prominent figure in the Brazilian digital landscape.

Authority Score : 9 805 pts

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06. Sujin Kim

Sujin Kim, known as Chingu Amiga, is a Korean content creator based in Mexico. She shares her experiences as a Korean living in Mexico, focusing on cultural exchanges, humor, and lifestyle content. Her social media presence is characterized by engaging and humorous videos that often explore cultural differences and personal anecdotes. She frequently collaborates with family and friends, showcasing Mexican culture and traditions to her audience. Her content is popular on platforms like TikTok and YouTube.

Authority Score : 9 822 pts

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05. Biju Rithvik

KL BRO Biju Rithvik is a content creator from Kannur, India, focusing on family and village life. Their YouTube channel features a mix of personal and family events, home tours, and cultural ceremonies, often highlighting traditional Kerala lifestyle. The content is primarily in Malayalam, appealing to a regional audience. The channel also includes collaborations with local businesses and promotes products related to family and home life.

Authority Score : 9 825 pts

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04. ام سيف | Umm Saif

Umm Saif is a popular content creator with a significant following on YouTube (17M) and TikTok (8M), based in Dubai. She specializes in comedic and entertaining videos, often featuring humorous skits and relatable family content. Her posts frequently highlight lighthearted interactions and cultural themes, appealing to a broad audience. Om Sayf engages her followers with a mix of humor and everyday scenarios, making her a relatable figure in the social media landscape.

Authority Score : 9 830 pts

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03. Fujianti Utami Putri

Fujianti Utami Putri is a prominent social media personality known for her engaging TikTok and Instagram content, often featuring lifestyle, food, and personal experiences. With millions of likes on her posts, she showcases a vibrant personality and a strong connection with her audience. Her content includes product promotions, personal anecdotes, and interactive discussions, making her a relatable figure in the digital space.

Authority Score : 9 846 pts

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02. Virginia Fonseca Serrão Costa

Virginia Fonseca is a prominent Brazilian social media personality known for her engaging and humorous content across platforms like Instagram, TikTok, and YouTube. She frequently shares personal moments, family life, and collaborations with brands, often highlighting her faith and gratitude. Virginia is also involved in promotional activities, showcasing products and hosting live events. Her content is characterized by a strong connection with her audience, often using humor and relatable experiences.

Authority Score : 9 920 pts

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01. Georgina Rodríguez

Georgina Rodríguez is a prominent social media personality known for her glamorous lifestyle and family-oriented content. She frequently shares moments from her travels, fashion campaigns, and personal life, often highlighting her relationship with Cristiano Ronaldo. Her posts reflect a love for luxury brands and high fashion, with collaborations with major brands like Dior and Guess. Georgina also expresses a deep appreciation for family, often mentioning her children and partner.

Authority Score : 10 000 pts

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