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Top 20 Lifestyle Influencers in Spain in 2025

Spain’s lifestyle scene is thriving with influencers who inspire through fashion, travel, and everyday moments. This list highlights 20 leading creators in 2025, driving trends and connecting with audiences online.

September 12, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Lifestyle Influencers in Spain in 2025:

20. Ona Gonfaus

Ona Gonfaus is a lifestyle and beauty content creator based in Madrid, originally from Barcelona. Her social media presence focuses on fashion, travel, and personal experiences, often sharing moments from her life and interactions with friends. She engages her audience with relatable content and showcases her journey, including milestones like obtaining her driver's license. Her posts reflect a vibrant lifestyle, emphasizing positivity and personal growth.

Authority Score : 9 022 pts

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19. Abril Cols

Abril Cols is a lifestyle and travel content creator with a strong presence on TikTok and Instagram, where she shares personal experiences, self-love messages, and travel adventures. Her posts often highlight inclusivity and the importance of enjoying life, resonating with a young audience. With a significant following, she engages her fans through relatable content and collaborations with brands in beauty and travel.

Authority Score : 9 062 pts

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18. Andrea Mengual

Andrea Mengual is a vibrant social media creator known for her engaging TikTok and Instagram content, often showcasing her personal life, relationships, and experiences. With a focus on positivity and self-acceptance, she shares moments from her life, including travel, celebrations, and heartfelt messages. Her posts resonate with a youthful audience, emphasizing themes of love, friendship, and personal growth, making her a relatable figure in the social media landscape.

Authority Score : 9 069 pts

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17. Carla Cojocari

Carla C is a Spanish content creator with a strong presence on TikTok and Instagram, focusing on themes of empowerment, personal growth, and lifestyle. With a background in International Relations, she engages her audience through relatable content, humor, and insights into her life in Barcelona and Madrid. Her posts often highlight women's empowerment and self-expression, resonating with a youthful audience. Carla has amassed a significant following, showcasing her journey as an artist and her experiences in the creative industry.

Authority Score : 9 081 pts

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16. Soraya Arnelas

Soraya Arnelas is a Spanish pop singer and songwriter known for her vibrant music career spanning nearly two decades. She shares insights into her life, music, and concerts through engaging social media posts, often highlighting personal moments and family experiences. Her content reflects a blend of professional updates and relatable lifestyle themes, appealing to a broad audience. Soraya actively promotes her music and upcoming tours, showcasing her artistic journey and connection with fans.

Authority Score : 9 087 pts

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15. Núria Marín

Núria Marín is a Spanish content creator known for her engaging commentary on celebrity culture and royal news, particularly through her TikTok and Instagram platforms. She promotes her novel 'Soy Afrodita' and hosts a podcast, showcasing her multifaceted talents. Her posts often feature trending topics, humor, and a unique perspective on the entertainment industry, attracting a significant following. She actively engages with her audience through relatable content and personal anecdotes.

Authority Score : 9 106 pts

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14. Anita Rqp

Anita is a vibrant content creator based in Galicia, Spain, known for her engaging TikTok videos and Instagram posts that showcase her fashion sense, travel experiences, and relatable student life. She often interacts with her audience through humorous and candid content, discussing topics like education and personal experiences. Her posts frequently feature collaborations with brands, reflecting her influence in the lifestyle and beauty sectors.

Authority Score : 9 115 pts

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13. Violeta Mangriñan

Violeta Mangriñan is the owner of @maison.matcha, showcasing her entrepreneurial spirit in the matcha business. Her social media presence is characterized by personal anecdotes, family moments, and celebrations, particularly focusing on her daughter Gia's milestones. Violeta engages her audience with relatable content, often highlighting her relationships and experiences. She also promotes her brand and collaborates with other influencers, indicating a strong community connection.

Authority Score : 9 115 pts

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12. La de la Coleta

La de la Coleta aka Leto is a vibrant social media personality based in Madrid, known for humorous and relatable content across platforms like TikTok and Instagram. With a playful approach, Leto engages followers through lighthearted posts about daily life, beauty, and personal anecdotes. The content often features collaborations and interactive elements, appealing to a youthful audience. Leto's unique style combines casual humor with a touch of creativity, making them a recognizable figure in the online community.

Authority Score : 9 159 pts

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11. Lucia Correa

Lucia Correa is a Spanish lifestyle content creator known for her engaging presence on platforms like TikTok and Instagram. She shares personal experiences, travel adventures, and beauty tips, often highlighting her vibrant personality and connections with friends. Her content resonates with a youthful audience, focusing on lifestyle themes and daily vlogs, particularly through her YouTube channel. Lucia's posts frequently showcase her travels and personal moments, creating a relatable and aspirational online persona.

Authority Score : 9 163 pts

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10. Marina Barrial

Spanish lifestyle and beauty content creator from Sevilla, active on TikTok, Instagram and YouTube. Known for humor, fashion, haircare tips, and collaborative videos with Elena Gortari and brands like Garnier and L’Oréal Paris. Content spans fashion, friendship, travel and feel‑good moments with a personal, authentic vibe.

Authority Score : 9 174 pts

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09. Archie Ted

Archie Ted aka Teddy, is a vibrant social media personality known for his playful and humorous content across platforms like TikTok and Instagram. He engages his audience with relatable posts, often featuring collaborations with brands such as Vichy Laboratoires and L’Oréal Paris. His content includes personal anecdotes, lifestyle insights, and light-hearted commentary, appealing to a young audience. Teddy's presence is marked by a strong connection with his followers, often showcasing his playful side and interactions with fellow creators.

Authority Score : 9 193 pts

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08. Esperansa Grasia

Esperansa Grasia is a vibrant content creator known for her engaging TikTok videos that often feature nostalgic references to childhood characters and humorous commentary on everyday life. With a strong following, she shares personal anecdotes, promotional content, and light-hearted interactions, appealing to a broad audience. Her posts frequently celebrate positivity and connection, making her a relatable figure in the social media landscape.

Authority Score : 9 209 pts

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07. Alba Dubai

Alba Dubai is a Madrid-based content creator known for her engaging posts across multiple platforms, including TikTok, Instagram, and YouTube. Her content often features humor, personal updates, and interactions with her audience, showcasing her personality and experiences. She frequently references her pet, Chloe, and shares relatable moments from her life, including health updates and lifestyle commentary. Her posts resonate with a young audience, particularly those interested in lifestyle and entertainment.

Authority Score : 9 211 pts

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06. Elena Gortari

Elena Gortari is a vibrant TikTok creator from Sevilla, Spain, known for her engaging and humorous content. Her posts often feature relatable life experiences, humor, and personal reflections, resonating with a young audience. Elena frequently collaborates with friends and other creators, showcasing a strong sense of community. Her content is lighthearted and entertaining, with occasional brand collaborations, such as with Coca-Cola and ghdspain.

Authority Score : 9 215 pts

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05. Siara

Siara is a vibrant social media personality based in Madrid and Oxford, known for her engaging TikTok and Instagram content. She focuses on beauty, humor, and lifestyle themes, often sharing makeup tutorials, fashion tips, and relatable humor about everyday life. With a significant following, she promotes various beauty brands and products, showcasing her role as a brand ambassador. Her posts resonate with a youthful audience, particularly young women interested in beauty and lifestyle trends.

Authority Score : 9 303 pts

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04. Celia Reina

Celia Reina is a Spanish content creator known for her engaging videos on YouTube and TikTok, where she shares fun challenges, vlogs, and lifestyle content. Her posts often feature her partner, Cristóbal, and include themes of humor, adventure, and family. With a strong following, she promotes brands like Maybelline and CeraVe, showcasing beauty and skincare products. Celia's content resonates with a young audience, focusing on entertainment and relatable experiences.

Authority Score : 9 413 pts

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03. Marina Rivers

Marina Rivers is a Spanish content creator known for her engaging presence on platforms like TikTok and Instagram. She shares a mix of lifestyle content, beauty tips, and personal anecdotes, often highlighting her experiences as a former contestant on MasterChef Celebrity. Her posts reflect a vibrant personality, with a focus on inclusivity and empowerment, particularly around women's rights. She also hosts a podcast discussing various topics, showcasing her versatility and connection with her audience.

Authority Score : 9 446 pts

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02. Lola Lolita

Lola Lolita is a Spanish content creator known for her vibrant presence on social media platforms like Instagram and TikTok. Her content primarily revolves around lifestyle, beauty, and personal experiences, often featuring makeup tutorials, travel vlogs, and engaging interactions with her audience. She showcases a playful and colorful aesthetic, appealing to a youthful demographic. Lola also promotes various brands, indicating a strong partnership potential in the beauty and lifestyle sectors.

Authority Score : 9 452 pts

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01. Marta Diaz

Marta Diaz is a vibrant content creator known for her engaging TikTok and Instagram posts, often featuring personal experiences, humor, and lifestyle content. She shares moments from her travels, family interactions, and beauty routines, showcasing her personality and creativity. With a significant following, she connects with her audience through relatable content and collaborations with brands like Lancôme. Her YouTube channel further highlights her adventures and daily life, making her a multifaceted influencer in the lifestyle and beauty space.

Authority Score : 9 538 pts

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