Top 20 Makeup Influencers in Italy in 2025

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Here’s the list of the Top 20 Makeup Influencers in Italy in 2025:

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20. Federica Esposito

Federica Esposito is a co-founder of Dos Floritas, focusing on lifestyle, beauty, and personal experiences. Her content includes makeup tutorials, fashion advice, and personal reflections on motherhood and self-empowerment. She engages her audience with relatable posts about daily life, beauty products, and personal growth, often sharing her journey of body positivity and self-care. Federica's vibrant presence on Instagram and TikTok showcases her passion for beauty and lifestyle, making her a relatable figure in the beauty community.

Favikon Authority Score: 8 720 pts

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19. Melissa Tani

Melissa Tani is a certified makeup artist and beauty content creator, sharing her passion for makeup and lifestyle on platforms like Instagram, TikTok, and YouTube. She engages her audience with tutorials, product reviews, and personal vlogs, showcasing her expertise in beauty. Her content often features collaborations with beauty brands and lifestyle tips, appealing to a young, beauty-focused audience. Melissa's vibrant personality and interactive style foster a strong community around her brand.

Favikon Authority Score: 8 745 pts

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18. Daniele Lorusso

Daniele Lorusso, a celebrity makeup artist based in Milan, specializes in high-profile makeup applications and creative direction for brands like Nabla Cosmetics. His social media showcases a blend of makeup tutorials, product promotions, and personal insights into his artistry. With a strong following, he engages audiences through visually appealing content and educational masterclasses, emphasizing his unique makeup techniques and collaborations with various beauty brands.

Favikon Authority Score: 8 748 pts

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17. Adriana Spink

Adriana Spink is a beauty creator and CEO of SpinkUp, based in Milan. She shares makeup tutorials, beauty tips, and lifestyle content across platforms like YouTube and TikTok, engaging a large audience with her approachable style. Her content often includes product reviews and collaborations with brands like CeraVe and Garnier, focusing on skincare and makeup. Adriana also discusses her experiences as a mother, providing relatable insights for her followers.

Favikon Authority Score: 8 780 pts

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16. Gabriele

Gabriele aka avocadogabb is a 24-year-old Italian content creator passionate about skincare, makeup, and vlogging. With a strong presence on TikTok and YouTube, she engages her audience through tutorials, product reviews, and personal routines. Her content often features collaborations with beauty brands and highlights trends in skincare, particularly Korean products. Gabb's vibrant personality and relatable content resonate with her followers, making her a prominent figure in the beauty community.

Favikon Authority Score: 8 810 pts

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15. Alessia Morelli

Alessia Morelli is a digital marketing professional and influencer based in Italy, focusing on beauty, fashion, and lifestyle content. She actively engages her audience with creative posts on TikTok and Instagram, showcasing her unique style and collaborations with brands like Garnier and Dolce & Gabbana. Her content often features beauty tips, personal anecdotes, and product reviews, appealing to a young, fashion-forward demographic. Alessia's vibrant personality and aesthetic resonate well with her followers, making her a notable figure in the digital space.

Favikon Authority Score: 8 815 pts

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14. Beatrice Gherardini

Beatrice Gherardini is a certified makeup artist and life coach with a strong presence on TikTok, where she shares beauty tips and makeup tutorials. With over 1.6 million followers, she focuses on natural remedies, beauty trends, and practical advice for everyday challenges. Her content emphasizes self-love and empowerment, particularly for women facing beauty-related insecurities. Beatrice actively engages with her audience through tutorials and product reviews, showcasing her expertise in the beauty and fashion industry.

Favikon Authority Score: 8 819 pts

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13. Loretta Grace

Loretta Grace is an Italian actress, singer, and TV host known for her beauty and lifestyle content. She actively engages with her audience through makeup tutorials, personal stories, and beauty product reviews. Her posts often address societal issues, including emotional manipulation and violence against women, showcasing her commitment to empowerment and mental health awareness. Loretta promotes various beauty brands and products, emphasizing inclusivity in makeup for all skin tones.

Favikon Authority Score: 8 820 pts

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12. Athena | athenabettelli

Athena is a bilingual content creator on TikTok, engaging her audience with a mix of personal anecdotes, beauty tutorials, and social commentary. Her posts often reflect her vibrant personality, showcasing her makeup skills and lifestyle while addressing societal issues. She actively promotes charitable causes and encourages her followers to support various organizations. With a strong presence in the beauty and lifestyle niche, Athena connects with her audience through relatable content and interactive challenges.

Favikon Authority Score:  8 838 pts

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11. Alessandra Rametta

Alessandra Rametta is a passionate make-up artist and armocromista, sharing her expertise in beauty and color theory on platforms like TikTok and Instagram. Her content features makeup tutorials, product recommendations, and personal reflections, often engaging with her audience through relatable anecdotes. She collaborates with beauty brands and emphasizes the importance of self-expression through makeup, while also addressing skin concerns and promoting inclusivity in beauty standards.

Favikon Authority Score: 8 838 pts

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10. Arianna Cirrincione

Arianna Cirrincione is a prominent social media personality known for her engaging content on Instagram and TikTok. She shares personal moments, family life, and beauty tips, often collaborating with brands like Stroili and Dyson. Her posts reflect a blend of lifestyle, motherhood, and fashion, showcasing her unique style and experiences. Arianna's content resonates with a wide audience, particularly those interested in beauty and family-oriented themes.

Favikon Authority Score: 8 862 pts

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9. Jingherly

Jingherly is a lifestyle content creator focused on self-care, skincare, and personal growth. Her social media presence includes makeup tutorials, lifestyle vlogs, and motivational content aimed at helping her audience become the best version of themselves. She actively engages with her followers through relatable content and promotes products related to beauty and self-improvement. Her posts often emphasize community support among women and self-love.

Favikon Authority Score: 8 867 pts

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8. Rachele Santoro

Rachele Santoro is a content creator specializing in fashion, beauty, and lifestyle. Her social media presence showcases her unique style, makeup tutorials, and fashion events, often featuring collaborations with brands like Dior and Intimissimi. She engages her audience with relatable content, including personal vlogs and styling tips, while promoting a glamorous lifestyle. Rachele's posts reflect her passion for aesthetics and creativity, making her a prominent figure in the fashion influencer community.

Favikon Authority Score: 8 899 pts

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7. Iolanda Dibattista

Iolanda Dibattista is a Milan-based beauty influencer known for her engaging makeup tutorials and product reviews on TikTok and Instagram. She frequently collaborates with beauty brands like Fenty Beauty, L'Oréal Paris, and Lancôme, showcasing her expertise in makeup application and skincare. Her content often features vibrant visuals and popular trends, appealing to a young audience interested in beauty and fashion.

Favikon Authority Score: 8 909 pts

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6. Alessia Dardano

Alessia Dardano is a makeup artist and content creator known for her engaging TikTok videos and YouTube shorts. She shares beauty tips, makeup tutorials, and personal anecdotes, often incorporating humor and relatable themes. With a significant following, she connects with her audience through casual and interactive content, showcasing her unique style and personality. Her posts frequently highlight makeup trends and personal experiences, making her a prominent figure in the beauty community.

Favikon Authority Score: 8 926 pts

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5. Emilia Poloni

Emilia Poloni is a vibrant content creator based in Italy, known for her engaging TikTok and Instagram posts that often feature makeup tutorials, Pinterest challenges, and personal reflections. With a strong focus on beauty and creativity, she connects with her audience through relatable content and interactive challenges. Her posts frequently showcase her personality and style, making her a popular figure among young audiences interested in beauty trends and lifestyle content.

Favikon Authority Score: 8 944 pts

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4. Maria Esposito

Maria Esposito is a rising Italian actress known for her role as Rosa Ricci in the popular series 'Mare Fuori'. With a strong social media presence, she shares insights into her life, beauty tips, and personal struggles, resonating with a young audience. Her content often highlights her journey from humble beginnings in Naples to stardom, emphasizing authenticity and emotional connection. Maria collaborates with brands like YSL Beauty, showcasing her passion for makeup and fashion while advocating for self-love and resilience.

Favikon Authority Score: 8 987 pts

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3. Aurora Celli

Aurora Celli is a beauty, fashion, and lifestyle content creator known for her engaging TikTok and Instagram posts. She shares personal moments, beauty tips, and lifestyle content, often featuring her family and friends. Her vibrant personality shines through in her GRWM (Get Ready With Me) videos and shopping hauls, appealing to a young audience interested in fashion and lifestyle trends.

Favikon Authority Score: 9 034 pts

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2. Arianna Stella

Arianna Stella, known as Arienne Makeup, is a prominent Italian make-up artist and content creator with a significant following on TikTok and YouTube. She collaborates with brands like Maybelline and NYX Cosmetics, showcasing makeup tutorials, product reviews, and beauty challenges. Arianna engages her audience with interactive content, often involving her followers in makeup decisions. Her social media presence is vibrant and creative, focusing on beauty and lifestyle themes.

Favikon Authority Score: 9 107 pts

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1. Lisa Luchetta

Lisa Luchetta is an Italian social media personality known for her engaging posts about beauty, fashion, and personal experiences. Her content often features makeup tutorials, skincare routines, and lifestyle updates, showcasing her vibrant personality and style. With a significant following, she collaborates with various beauty brands, sharing sponsored content and product recommendations. Her posts reflect a mix of personal insights and promotional content, appealing to a young, fashion-conscious audience.

Favikon Authority Score: 9 353 pts

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