Top 20 Makeup Influencers in the Netherlands in 2025

All real-time rankings of all platforms and countries are available here.

‍

Here’s the list of the Top 20 Makeup Influencers in the Netherlands in 2025:

‍

20. Lotte Verschuur

Lotte Verschuur is a Dutch beauty influencer and mother, sharing her journey through motherhood and beauty on platforms like YouTube and Instagram. Her content includes beauty tutorials, vlogs about her life as a new mom, and product reviews, particularly focusing on cruelty-free beauty. Lotte engages her audience with personal stories and relatable experiences, often discussing the challenges and joys of parenting. She promotes a positive and supportive community for mothers navigating similar paths.

Favikon Authority Score: 8 147 pts

View the AI-Powered Profile‍‍‍‍

‍

19. Jerrel Baumann

Jerrel Baumann is a Dutch beauty creator known for his engaging content on YouTube, Instagram, and TikTok. He shares beauty tips, product reviews, and personal vlogs, often featuring collaborations with other creators. His content includes makeup tutorials, organization tips, and creative DIY projects, appealing to a youthful audience interested in beauty and lifestyle. He actively encourages audience interaction and subscription to his channels for updates on new content.

Favikon Authority Score: 8 168 pts

View the AI-Powered Profile‍‍‍‍

‍

18. Merel Jansen

Merel Jansen is a vibrant content creator known for her engaging TikTok and Instagram posts that blend lifestyle, fashion, and personal experiences. She shares insights into her life as a nursing student, showcasing her journey with humor and relatability. Her content often features collaborations with brands, particularly in fashion and lifestyle, and she actively engages with her audience through questions and personal anecdotes.

Favikon Authority Score: 8 171 pts

View the AI-Powered Profile

‍

17. Fansa Raide

Fansa Raide is a vibrant social media personality known for her engaging content on TikTok and Instagram. She shares a mix of lifestyle, beauty, and travel posts, often featuring friends and family. Her content includes makeup tutorials, personal reflections, and fun interactions, showcasing her playful personality. With a strong presence in the Netherlands, she connects with her audience through relatable themes and positive vibes.

Favikon Authority Score: 8 182 pts

View the AI-Powered Profile

‍

16. Sasha Wittenberg

Sasha Wittenberg is a vibrant content creator focused on fashion and beauty, sharing her life experiences through engaging videos and posts. With a strong presence on TikTok and Instagram, she emphasizes self-expression and body positivity, often showcasing her love for makeup and curvy fashion. Her content is characterized by a friendly and approachable style, creating a safe space for her audience to connect and share. Collaborations with brands like MAC Cosmetics highlight her influence in the beauty community.

Favikon Authority Score: 8 208 pts

View the AI-Powered Profile

‍

15. Fenna Hill

Fenna Hill is a Dutch content creator known for her engaging TikTok and Instagram posts focused on beauty, lifestyle, and personal experiences. She shares relatable content, including makeup routines, skincare tips, and travel insights, often featuring brands like CeraVe. Her posts resonate with a young audience, showcasing her personality and humor. Fenna actively engages with her followers through interactive content, including questions and challenges, making her a relatable figure in the beauty and lifestyle niche.

Favikon Authority Score: 8 259 pts

View the AI-Powered Profile‍

‍

14. Jawahir Khalifa

Jawahir Khalifa is a fashion and lifestyle influencer known for her vibrant presence on social media. As a FashionNova ambassador, she shares her style and beauty tips while also discussing personal challenges, including her experiences with endometriosis. Her content often highlights sisterhood and empowerment, showcasing her journey through various challenges. With a strong following on platforms like Instagram and TikTok, she engages her audience with relatable and inspiring posts.

Favikon Authority Score: 8 291 pts

View the AI-Powered Profile

‍

13. Jessie Jazz Vuijk

Jessie Jazz Vuijk is a founder and ambassador focused on women's empowerment and personal growth. She shares insights on spirituality, relationships, and motherhood through her platforms, including her YouTube channel and Instagram. Her content often emphasizes the importance of self-acceptance and creativity, encouraging her audience to embrace their journeys. Jessie actively engages with her community, promoting her brand 'She Flore' and collaborating with various partners to inspire and uplift women.

Favikon Authority Score: 8 293 pts

View the AI-Powered Profile

‍

12. Saar Turnus

Saar is a creative makeup artist based in the Netherlands, known for their unique and nature-inspired makeup looks. They frequently share tutorials and product recommendations on Instagram and TikTok, showcasing a variety of styles from editorial to whimsical. Their content often features vibrant colors and innovative techniques, appealing to a diverse audience interested in makeup artistry. Saar actively engages with their followers, providing inspiration and insights into their creative process.

Favikon Authority Score: 8 299 pts

View the AI-Powered Profile

‍

11. Kristina Kirjanova

Kristina Kirjanova is a beauty, travel, and fashion content creator with a strong presence on YouTube, Instagram, and TikTok. She shares daily makeup tips, skincare routines, and personal stories, engaging her audience with relatable content. Her posts often feature product reviews and beauty hauls, showcasing her expertise in the beauty industry. Kristina collaborates with brands like L'Oréal and Nailday, promoting their products through tutorials and unboxings, while also sharing her personal experiences and lifestyle.

Favikon Authority Score:  8 311 pts

View the AI-Powered Profile

‍

Recommended tools
Find Instagram Influencers‍Analyze your own Instagram profile‍Analyze Competitors' Instagram Profiles

‍

10. Hodan Yusuf

Hodan Yusuf is a makeup artist and beauty enthusiast based in the Netherlands, specializing in makeup for deep skin tones. She shares tutorials, product reviews, and beauty tips across Instagram and TikTok, engaging a large audience with her vibrant content. Hodan emphasizes inclusivity in beauty, showcasing products suitable for diverse skin tones and advocating for representation in the beauty industry. Her posts often feature collaborations with well-known brands and highlight her personal experiences as a mother.

Favikon Authority Score: 8 368 pts

View the AI-Powered Profile

‍

09. Victoria Pia Elizabeth Waldau

Victoria Pia Elizabeth Waldau is a Dutch social media personality known for her engaging content on beauty, fashion, and lifestyle. With a strong presence on Instagram and TikTok, she shares personal experiences, makeup tutorials, and fashion inspiration, often collaborating with brands like YSL and Prada. Her posts reflect a vibrant lifestyle, showcasing her adventures and motherhood journey, appealing to a diverse audience interested in contemporary trends and personal style.

Favikon Authority Score: 8 372 pts

View the AI-Powered Profile

‍

8. Celine Bernaerts

Celine Bernaerts is a global makeup expert and beauty influencer known for challenging online beauty standards. She shares engaging makeup tutorials and product reviews across platforms like Instagram and TikTok, often featuring high-end brands like Dolce & Gabbana. Her content emphasizes creativity and self-expression through makeup, while also addressing personal topics like anxiety and women's empowerment. Celine's vibrant personality and artistic approach resonate with her audience, making her a prominent figure in the beauty community.

Favikon Authority Score: 8 329 pts

View the AI-Powered Profile‍

‍

7. Emma Wagemans

Emma Wagemans is a transgender make-up artist and entertainer known for her engaging content on platforms like TikTok and YouTube. She shares personal experiences related to her transition, including challenges and triumphs, while also addressing topics like binge eating disorder. Emma's content is characterized by humor and self-reflection, making her relatable to a diverse audience. She actively promotes mental health awareness and body positivity, often collaborating with brands in the beauty and lifestyle sectors.

Favikon Authority Score: 8 511 pts

View the AI-Powered Profile

‍

6. Ellie LoVeux

Ellie LoVeux is a 24-year-old content creator from the Netherlands, specializing in makeup tutorials and beauty trends. She actively engages her audience on TikTok and Instagram, showcasing various makeup looks, hair tutorials, and product reviews, often featuring gifted products from brands like NYX and L'Oréal. Her content is vibrant and trend-focused, appealing to beauty enthusiasts and followers of pop culture.

Favikon Authority Score: 8 566 pts

View the AI-Powered Profile

‍

5. Murielle Van Schaik

Murielle Van Schaik is a beauty content creator known for her makeup tutorials and product reviews, primarily featuring brands like @sheglam_official and @maybelline. Her posts often highlight seasonal looks and makeup techniques, engaging a large audience with vibrant visuals and detailed product descriptions. She actively promotes beauty products through advertisements, showcasing her expertise in makeup application and trends.

Favikon Authority Score: 8 636 pts

View the AI-Powered Profile‍

‍

4. Sheida Alhoei

Sheida Alhoei is a Dutch content creator known for her engaging videos on beauty, fashion, and lifestyle. She shares personal experiences and insights through her TikTok and YouTube channels, often discussing topics like self-care, relationships, and personal growth. Her content is relatable and often humorous, resonating with a young audience. She also hosts a podcast titled 'That's what Shei said', where she explores deeper conversations with guests about life experiences.

Favikon Authority Score: 8 665 pts

View the AI-Powered Profile

‍

3. Dafne Sierra

Dafne Sierra is a vibrant content creator based in Barcelona and Amsterdam, focusing on beauty, lifestyle, and personal experiences. Her social media presence features engaging posts about hair care, makeup tips, and wedding advice, often incorporating humor and relatable anecdotes. She actively promotes brands like SHEIN and shares natural beauty recipes, appealing to a young, predominantly female audience interested in beauty and lifestyle trends.

Favikon Authority Score: 8 686 pts

View the AI-Powered Profile‍

‍

2. Juultje Tieleman

Juultje is a vibrant TikTok creator known for her engaging content that blends personal anecdotes with beauty and lifestyle themes. She shares her experiences, often highlighting her relationships and self-reflection, while promoting various beauty brands like Maybelline and Armani. Her posts resonate with a youthful audience, showcasing a mix of humor and authenticity. Juultje's content often features collaborations with brands, indicating a strong presence in the beauty and lifestyle niche.

Favikon Authority Score: 8 787 pts

View the AI-Powered Profile‍

‍

1. Nikkie de Jager

Nikkie de Jager aka NikkieTutorials, a prominent Dutch beauty influencer, is renowned for her expertise in makeup artistry and her vibrant online presence. She is the founder of the beauty brand Nimya and hosts the podcast Lightless Lounge. Her content spans makeup tutorials, product reviews, and collaborations with celebrities. Nikkie is celebrated for her creativity and innovation in the beauty industry, often engaging her audience with interactive challenges and viral trends.

Favikon Authority Score: 9 652 pts

View the AI-Powered Profile

‍

‍

Also See 👀🏆 TOP 200 MAKEUP INFLUENCERS IN THE NETHERLANDSFIND OUT WHO LEADS IN THEIR COUNTRY OR NICHEHOW DOES FAVIKON RANK INFLUENCERS?