Top 20 Makeup Influencers on Social Media in 2025

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All real-time rankings of all platforms and countries are available here.

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Here’s the list of the Top 20 Makeup Influencers on social media in 2025:

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20. Melissa Navarro

Melissa Navarro is a prominent Mexican social media personality known for her engaging content on platforms like TikTok and Instagram. She shares a mix of lifestyle, beauty, and personal experiences, often collaborating with brands such as L'Oréal and SHEIN. Her posts reflect a vibrant personality, showcasing her fashion sense and makeup skills, while also celebrating her achievements in the influencer space. With a strong connection to her audience, she emphasizes community support and personal growth.

Favikon Authority Score: 9 389 pts

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19. Jasmine Chiswell

Jasmine Chiswell is a prominent social media creator known for her engaging content on platforms like TikTok and YouTube. She focuses on lifestyle themes, particularly around pregnancy and motherhood, sharing personal experiences and insights. Her posts often include humorous takes on historical trends and relatable moments, attracting millions of likes. Jasmine's content is characterized by a warm, approachable style, and she actively engages with her audience, fostering a sense of community.

Favikon Authority Score: 9 404 pts

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18. Ivanova Manifacio

Ivanova Manifacio is a popular content creator known for her engaging storytelling through makeup and character portrayals. With a significant following on TikTok and YouTube, she creates mini-series that blend horror and humor, often involving audience participation. Her content frequently addresses women's safety and empowerment, showcasing her commitment to social issues. Ivanova's vibrant personality and creative makeup skills resonate with a diverse audience, making her a prominent figure in the digital space.

Favikon Authority Score: 9 408 pts

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17. Lisa Barcelos

Lisa Barcelos is a Brazilian content creator known for her engaging makeup tutorials and beauty transformations, particularly around Halloween themes. With a strong presence on TikTok, she has amassed over 12 million followers, showcasing her creativity through various makeup styles and trends. Her content often includes playful transitions and collaborations with beauty brands, reflecting her expertise in makeup artistry and self-care. Lisa actively engages with her audience, sharing tips and personal experiences related to beauty and lifestyle.

Favikon Authority Score: 9 411 pts

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16. Pamella Lunardi

Pamella Lunardi is a dynamic content creator known for her engaging posts about beauty, lifestyle, and personal experiences. As a Forbes Under 30 honoree, she shares her journey from humble beginnings to entrepreneurial success, emphasizing empowerment and positivity. Her TikTok and Instagram feature a mix of personal milestones, beauty tips, and collaborations with brands, particularly in the beauty industry. Pamella's content resonates with a young audience, inspiring them to pursue their dreams and embrace their individuality.

Favikon Authority Score: 9 427 pts

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15. Mikayla Nogueira

Mikayla Nogueira is a makeup artist and social media personality based in Massachusetts. She shares beauty tutorials, get-ready-with-me content, and personal reflections on her life and career. With a strong following on TikTok and Instagram, she engages her audience through relatable posts and giveaways. Her content often features collaborations with beauty brands, showcasing new products and trends. Mikayla emphasizes gratitude towards her community and frequently expresses her love for makeup and beauty.

Favikon Authority Score: 9 446 pts

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14. Mirta Miler

Mirta Miler is a vibrant content creator specializing in Latina makeup tutorials and beauty hacks. Her social media presence is characterized by engaging posts showcasing makeup techniques, transformations, and personal reflections. With a strong following, she connects with her audience through relatable content and interactive trends. Her posts often highlight beauty products and techniques, appealing to a youthful demographic interested in makeup and lifestyle.

Favikon Authority Score: 9 467 pts

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13. Maryna Molchanova

Maryna Molchanova is a prominent beauty content creator with a strong presence on YouTube and TikTok, showcasing makeup tutorials, trends, and ASMR content. With millions of followers, she engages her audience through creative makeup transformations and tutorials, often inspired by popular trends. Her content emphasizes beauty techniques and product reviews, appealing to makeup enthusiasts and aspiring artists. She actively interacts with her followers, expressing gratitude for their support and encouraging engagement.

Favikon Authority Score: 9 485 pts

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12. Tasya Farasya

Tasya Farasya is a prominent beauty and lifestyle content creator from Indonesia, known for her engaging makeup tutorials, product reviews, and personal vlogs. She actively promotes her beauty brand, MOP Beauty, and shares insights on skincare and makeup trends. Her content often features collaborations and challenges, appealing to a young audience interested in beauty and lifestyle. Tasya's posts reflect a vibrant and trendy aesthetic, resonating well with her followers across platforms like Instagram and TikTok.

Favikon Authority Score: 9 496 pts

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11. Lily Belloncle

Lily Belloncle is a prominent social media creator with a significant following on platforms like YouTube (12.1M) and TikTok (2.1M). Based in Mexico City, she engages her audience with interactive content, often asking for feedback on her creative projects, including art and makeup. Her posts are characterized by vibrant visuals and playful interactions, appealing to a youthful demographic interested in beauty, creativity, and entertainment.

Favikon Authority Score: 9 561 pts

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10. Parul Garg

Parul Garg is a renowned makeup artist and entrepreneur based in Gurgaon, India. She is the founder of Parul Garg Beauty, offering a range of beauty products and services. Her social media presence is marked by detailed makeup tutorials, product promotions, and engagement with her audience through giveaways. Parul is recognized for her expertise in bridal and occasion makeup, and she actively shares her work and achievements, including awards and collaborations with celebrities.

Favikon Authority Score: 9 567 pts

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9. Emmy Combs

Emmy Combs is a licensed cosmetologist and professional makeup artist based in Los Angeles, specializing in beauty and fashion content. She openly shares her journey with alopecia universalis, aiming to highlight beauty in diversity. Her social media presence includes makeup tutorials, beauty hacks, and personal stories, often featuring collaborations with brands like Benefit Cosmetics and Urban Decay. Emmy engages her audience with relatable content, focusing on makeup techniques and lifestyle experiences.

Favikon Authority Score: 9 580 pts

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8. Syifa Hadju

Syifa Hadju is a prominent Indonesian influencer and brand ambassador known for her collaborations with various beauty and lifestyle brands. She actively engages her audience with content related to fashion, beauty, and personal experiences, often highlighting her participation in events and product launches. Her posts reflect a strong connection to her cultural roots and a commitment to inspiring young women. With a significant following, she effectively promotes brands through visually appealing content and personal storytelling.

Favikon Authority Score: 9 605 pts

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7. Nikkie de Jager

NikkieTutorials, a prominent Dutch beauty influencer, is renowned for her expertise in makeup artistry and her vibrant online presence. She is the founder of the beauty brand Nimya and hosts the podcast Lightless Lounge. Her content spans makeup tutorials, product reviews, and collaborations with celebrities. Nikkie is celebrated for her creativity and innovation in the beauty industry, often engaging her audience with interactive challenges and viral trends.

Favikon Authority Score: 9 611 pts

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6. Lizeth Adamary

Lizeth Adamary is a vibrant TikTok creator known for her engaging beauty and lifestyle content. She shares makeup tutorials, home improvement hacks, and personal anecdotes, often featuring her partner. With a strong focus on relatable themes, her posts resonate with a wide audience, garnering millions of likes. Lizeth's content reflects her personality, showcasing her creativity and connection with followers through interactive and fun videos.

Favikon Authority Score: 9 652 pts

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5. James Charles

James Charles is a prominent figure in the beauty and makeup industry, known for his creative and bold makeup tutorials and reviews. As the CEO of Painted, he frequently shares insights into his brand and product launches. His content spans across platforms like TikTok and YouTube, where he engages with millions of followers through makeup challenges, product reviews, and lifestyle content. James is recognized for his innovative approach to makeup and his influence in the beauty community.

Favikon Authority Score: 9 665 pts

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4. Anastasia Tupitsyna

Anastasia, known as ANASTASILE, is a prominent beauty blogger based in LA and Dubai. She specializes in makeup transitions and shares her expertise through engaging content on TikTok and Instagram. Her social media presence is marked by creative makeup tutorials, product reviews, and collaborations with major beauty brands like Huda Beauty and Dior. Anastasia's content is vibrant and visually appealing, attracting millions of likes and followers who are inspired by her bold and fearless makeup styles.

Favikon Authority Score: 9 667 pts

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3. Franciny Ehlke

Franciny Ehlke is a Brazilian content creator known for her vibrant presence on social media, particularly in the beauty and lifestyle sectors. She shares makeup tutorials, product reviews, and personal life updates, often engaging her audience with giveaways and interactive content. Her posts frequently highlight her love for travel, personal growth, and her entrepreneurial ventures, such as her LipHoney product line. Franciny's content is characterized by a casual and approachable style.

Favikon Authority Score: 9 680 pts

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2. Doris Jocelyn

Doris Jocelyn is a Mexican content creator known for her engaging makeup tutorials and storytelling, particularly in the horror genre. She actively promotes her work through TikTok and YouTube, where she shares vibrant makeup looks and personal anecdotes. Her content often reflects her pride in her Mexican heritage and includes themes of resilience and creativity. Doris collaborates with brands, showcasing products in a fun and relatable manner, appealing to a young, diverse audience interested in beauty and lifestyle.

Favikon Authority Score: 9 709 pts

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1. Camila Pudim

Camila Pudim is a Brazilian beauty and humor content creator known for her engaging makeup transformations and tutorials across TikTok and YouTube. With a vibrant personality, she shares her love for makeup through creative challenges, product reviews, and festive looks, often incorporating cultural themes. Her content resonates with a young audience, showcasing her expertise in beauty trends and humor, making her a relatable figure in the beauty community.

Favikon Authority Score: 9 768 pts

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