Top 20 Makeup Influencers in the US in 2025

All real-time rankings of all platforms and countries are available here.

‍

‍

Here’s the list of the Top 20 Makeup Influencers in the US in 2025:

‍

‍

‍20. Morgan McGuire

Morgan McGuire is a beauty and lifestyle content creator known for her engaging makeup tutorials and relatable high school experiences. She shares her makeup routines, product recommendations, and personal insights across TikTok and YouTube, often incorporating humor and authenticity. Her content resonates with a younger audience, particularly teens interested in beauty and self-expression. Morgan actively collaborates with brands, showcasing products in her tutorials and posts.

Authority Score : 9 062 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

19. Valeriya Eros

Valeriya Eros is a prominent social media creator based in Los Angeles, specializing in makeup tutorials and travel content. With a significant following on TikTok (7M), she engages her audience through creative makeup trends, vlogs, and personal experiences. Her content often features special effects makeup and product reviews, showcasing her expertise in beauty. Valeriya also promotes travel opportunities, inviting followers to join her on adventures, particularly to Thailand in 2025.

Authority Score : 9 064 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

18. Kayla Ryan

Kayla Ryan is a beauty and lifestyle content creator based in Charlotte, NC. She shares makeup tutorials, skincare tips, and lifestyle content across TikTok and Instagram, often featuring product endorsements. Her posts highlight summer makeup looks, vacation experiences, and beauty routines, engaging a large audience with relatable and trendy content. Kayla actively collaborates with various beauty brands, showcasing her expertise in makeup application and product recommendations.

Authority Score : 9 065 pts 

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

17. Demi Ngai

Demi Ngai is a beauty content creator based in NYC, known for her engaging makeup tutorials, challenges, and reviews across TikTok and YouTube. With a strong following of over 3 million on TikTok, she shares her experiences with various makeup products and cultural beauty practices, such as Geisha makeup. Her content often includes humorous takes on beauty trends and product comparisons, appealing to a diverse audience interested in beauty and skincare.

Authority Score : 9 068 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

16. Diana Boscan

Diana Boscan is a prominent beauty and lifestyle content creator with a significant following across TikTok, Instagram, and YouTube. She specializes in makeup hacks, skincare tips, and personal stories, engaging her audience with relatable content. With over 1.8 million followers on TikTok, her posts often include product reviews and beauty tutorials, showcasing her expertise in the beauty industry. Diana also shares insights into her personal life, including experiences with cosmetic procedures, making her content both informative and personal.

Authority Score : 9 070 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

15. Frederic Chen

Frederic Chen is a genderfluid content creator based in Los Angeles, known for engaging videos on makeup tutorials, gaming, and LGBTQ+ topics. With a strong presence on YouTube and TikTok, Frederic shares personal insights, product reviews, and social commentary, often incorporating humor and creativity. They advocate for queer representation and discuss societal issues, while also showcasing their love for cats and art. Their content resonates with a diverse audience, particularly within the LGBTQ+ community.

Authority Score : 9 098 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

14. Meredith Duxbury

Meredith Duxbury is a prominent beauty and fashion influencer based in NYC, known for her engaging content on TikTok and Instagram. She shares makeup routines, fashion tips, and personal vlogs, often collaborating with major brands like L'Oreal and Versace. Her posts reflect a strong focus on beauty trends and personal style, appealing to a young, fashion-conscious audience. With a significant following, she effectively combines lifestyle content with brand partnerships, showcasing her expertise in the beauty industry.

Authority Score : 9 101 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

13. Mo Franklin

Mo is a vibrant social media personality known for her playful and glamorous content. She engages her audience with humorous takes on dating and self-empowerment, often emphasizing female camaraderie and confidence. Her posts frequently feature collaborations with fashion brands, showcasing her love for all things pink and sparkly. Mo's content resonates particularly with young women and the LGBTQIA+ community, promoting a fun and inclusive atmosphere.

Authority Score : 9 102 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

12. Alondra Ortiz | Alondra Dessy

Alondra Ortiz aka Alondra Dessy is a vibrant TikTok creator known for her engaging content centered around beauty, fashion, and personal experiences. She promotes her lash brand, The Lash Bar, and shares makeup transformations, outfit ideas, and heartfelt moments with her partner, Benny Soliven. Her posts often feature humor and relatable themes, resonating with a young audience interested in lifestyle and beauty trends.

Authority Score : 9 117 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

11. Lindsey Rowley

Lindsey Rowley is a makeup enthusiast based in Rochester, NY, known for her engaging TikTok and Instagram content focused on beauty tutorials, product reviews, and personal style. She frequently collaborates with various beauty brands, showcasing makeup products and techniques while maintaining a fun and approachable online persona. Her posts often include detailed product lists and discount codes, appealing to a wide audience interested in makeup and beauty trends.

Authority Score : 9 124 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

Recommended tools
Find Instagram Influencers‍Analyze your own Instagram profile‍Analyze Competitors' Instagram Profiles

‍

10. Leilani Green

Leilani Green is a prominent beauty influencer known for her engaging makeup tutorials and collaborations with major brands like Sephora. Her content primarily focuses on makeup transformations, product reviews, and beauty tips, showcasing her expertise in the cosmetics industry. With a strong presence on TikTok and Instagram, she connects with her audience through relatable content and personal anecdotes, often highlighting her own product collaborations. Leilani's vibrant personality and creativity resonate with beauty enthusiasts and aspiring makeup artists.

Authority Score : 9 131 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

09. Bailey Sarian

Bailey Sarian is a content creator known for her unique blend of true crime storytelling and makeup tutorials. She engages her audience with captivating narratives about historical crimes and mysteries, often incorporating makeup artistry into her presentations. Her platforms include YouTube and TikTok, where she shares insights on various dark historical events and figures, appealing to true crime enthusiasts and makeup lovers alike.

Authority Score : 9 140 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

08. Trevor Barrett

Trevor Barrett is a prominent makeup teacher and content creator based in NYC, known for his engaging makeup tutorials and tips on platforms like TikTok and Instagram. With a following of over 1 million on TikTok, he specializes in makeup application techniques, product recommendations, and beauty hacks. His content often features collaborations with major beauty brands, showcasing a variety of makeup styles and techniques aimed at both beginners and enthusiasts. Trevor emphasizes inclusivity and creativity in makeup, encouraging his audience to explore their unique styles.

Authority Score : 9 170 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

07. Lylli Stapper

Lylli Stapper is a vibrant social media personality known for her engaging TikTok content, where she shares humorous takes on daily life, beauty tips, and personal anecdotes. Standing at 6'5" with a unique 'dorito body build', she combines her love for sports, including basketball and football, with a playful approach to fashion and lifestyle. A finalist on Love Island UK, Lylli's posts often reflect her fun-loving nature and creativity, making her a relatable figure for a diverse audience.

Authority Score : 9 181 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

06. Daus Mendoza

Daus Mendoza is a vibrant social media personality known for her engaging content centered around beauty, makeup, and waist training. She frequently collaborates with brands like Rare Beauty, showcasing her makeup skills and promoting her waist trainer line. Her posts often encourage followers to pursue their dreams and express gratitude for opportunities. With a strong presence on TikTok and Instagram, she connects with a youthful audience through relatable and entertaining content.

Authority Score : 9 243 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

05. Renata Santti

Renata Santti is a Brazilian beauty and makeup enthusiast known for her engaging content on TikTok and Instagram. She shares makeup tutorials, beauty tips, and personal moments, including her journey into motherhood. With a significant following, she collaborates with brands like Maybelline and Natura, showcasing products through creative makeup looks and lifestyle posts. Her content often features themes of family, beauty, and personal milestones, resonating with a diverse audience interested in beauty and lifestyle.

Authority Score : 9 281 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

04. Jeffree Star

Jeffree Star is a prominent makeup mogul and cosmetics creator, known for his brand Jeffree Star Cosmetics. He is also a singer, songwriter, and fashion enthusiast. Based in Wyoming, Jeffree has expanded his ventures to include a yak ranch, showcasing a diverse lifestyle. His social media presence is characterized by makeup reviews, product launches, and personal updates, often featuring collaborations with other artists. Jeffree is recognized for his bold and innovative approach to beauty and fashion.

Authority Score : 9 370 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

03. Mikayla Nogueira Hawken

Mikayla Nogueira is a prominent makeup artist and content creator known for her engaging beauty tutorials and authentic personality. With over 16 million followers on TikTok and 3 million on Instagram, she has quickly risen to fame since entering the influencer space in 2020. Mikayla is the founder of Point of View, a beauty brand, and has been recognized in Forbes 30 Under 30. Her content includes makeup reviews, lifestyle posts, and personal reflections, showcasing her journey and passion for beauty.

Authority Score : 9 425  pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

02. Emmy Combs

Emmy Combs is a licensed cosmetologist and professional makeup artist based in Los Angeles, specializing in beauty and fashion content. She openly shares her journey with alopecia universalis, aiming to highlight beauty in diversity. Her social media presence includes makeup tutorials, beauty hacks, and personal stories, often featuring collaborations with brands like Benefit Cosmetics and Urban Decay. Emmy engages her audience with relatable content, focusing on makeup techniques and lifestyle experiences.

Authority Score : 9 552 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

01. James Charles

James Charles is a prominent figure in the beauty and makeup industry, known for his creative and bold makeup tutorials and reviews. As the CEO of Painted, he frequently shares insights into his brand and product launches. His content spans across platforms like TikTok and YouTube, where he engages with millions of followers through makeup challenges, product reviews, and lifestyle content. James is recognized for his innovative approach to makeup and his influence in the beauty community.

Authority Score : 9 607 pts

‍‍‍‍‍‍‍View the AI Powered Profile‍‍‍

‍

‍

Also See 👀🏆 TOP 200 MAKEUP INFLUENCERS IN THE USFIND OUT WHO LEADS IN THEIR COUNTRY OR NICHEHOW DOES FAVIKON RANK INFLUENCERS?

‍

‍