Top 20 Male Makeup Influencers in 2025

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Here’s the list of the Top 20 Male Makeup Influencers in 2025:

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‍20. 小田切ヒロ | Hiro Odagiri

Hiro Odagiri is a prominent hair and makeup artist based in Japan, known for his engaging beauty content across platforms like YouTube and Instagram. He shares makeup tutorials, product reviews, and beauty tips, focusing on enhancing natural beauty and promoting self-expression. His work often features collaborations with models and influencers, showcasing a variety of makeup techniques and trends. Odagiri also emphasizes the importance of skincare in his routines, making him a trusted figure in the beauty community.

Authority Score : 9 041 pts

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19. Võ Thành Ý

Võ Thành Ý is a Vietnamese makeup artist and content creator known for sharing makeup tutorials, beauty tips, and personal experiences on TikTok and Instagram. His posts often highlight LGBTQ+ themes, showcasing pride and inclusivity. With a focus on makeup techniques and product reviews, he engages a diverse audience interested in beauty and self-expression. His content reflects a vibrant personality and a commitment to the beauty community, making him a relatable figure in the industry.

Authority Score : 9 044 pts

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18. 레오제이 | LeoJ

LeoJ is a prominent South Korean makeup artist and beauty content creator known for his engaging makeup tutorials and product reviews across platforms like YouTube and Instagram. He often collaborates with brands, showcasing new beauty products and trends while maintaining a strong connection with his audience through interactive content. His posts reflect a vibrant personality, focusing on beauty, lifestyle, and personal experiences, making him a relatable figure in the beauty community.

Authority Score : 9 051 pts

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17. Brayan | Brayannbc

Brayan is a makeup artist and content creator specializing in makeup tutorials, hacks, and tips. His social media presence showcases a variety of makeup styles, from natural looks to bold statements, appealing to a diverse audience interested in beauty and cosmetics. He actively engages with followers through tutorials and product reviews, often collaborating with beauty brands. His content is primarily in Spanish, targeting a Latin American audience, particularly in Colombia.

Authority Score : 9 051 pts

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16. Frederic Chen

Frederic Chen is a genderfluid content creator based in Los Angeles, known for engaging videos on makeup tutorials, gaming, and LGBTQ+ topics. With a strong presence on YouTube and TikTok, Frederic shares personal insights, product reviews, and social commentary, often incorporating humor and creativity. They advocate for queer representation and discuss societal issues, while also showcasing their love for cats and art. Their content resonates with a diverse audience, particularly within the LGBTQ+ community.

Authority Score : 9 061 pts

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15. Mustafa Aktaş

Mustafa Aktaş is a wedding makeup artist and content creator based in Istanbul, Turkey. He shares his experiences and highlights from various weddings, showcasing his makeup artistry and the emotional moments of couples. His posts often feature behind-the-scenes glimpses of wedding preparations, emphasizing the joy and significance of these events. He engages with his audience through personal anecdotes and vibrant visuals, making his content relatable and heartfelt.

Authority Score : 9 065 pts

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14. Patrick Simondac

PatrickStarrr is a prominent makeup artist and licensed esthetician known for his inclusive beauty philosophy, encapsulated in the motto 'Makeup is a one size fits all.' He is the founder of One/Size Beauty, focusing on innovative makeup products. His content spans makeup tutorials, product launches, and personal vlogs, showcasing his journey in the beauty industry. Patrick actively engages with his audience through various social media platforms, emphasizing creativity, self-expression, and community support.

Authority Score : 9 067 pts

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13. Hajie Alejandro

Hajie Alejandro is a professional makeup artist and photographer, known for his work at Onze Studio. He actively engages with his audience through TikTok and Instagram, sharing personal moments, makeup tutorials, and behind-the-scenes content from his projects. His posts often highlight family life, particularly his experiences as a parent, and he promotes a positive outlook on personal challenges and achievements. Hajie also collaborates with brands, showcasing products in a relatable manner.

Authority Score : 9 083 pts

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12. Trevor Barrett

Trevor Barrett is a prominent makeup teacher and content creator based in NYC, known for his engaging makeup tutorials and tips on platforms like TikTok and Instagram. With a following of over 1 million on TikTok, he specializes in makeup application techniques, product recommendations, and beauty hacks. His content often features collaborations with major beauty brands, showcasing a variety of makeup styles and techniques aimed at both beginners and enthusiasts. Trevor emphasizes inclusivity and creativity in makeup, encouraging his audience to explore their unique styles.

Authority Score : 9 088 pts

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11. Alfonso Waithsman

Alfonso Waithsman is a celebrity makeup artist known for his expertise in makeup techniques and tutorials. He actively engages with his audience on platforms like Instagram and TikTok, showcasing his work with various celebrities and promoting makeup products. His content includes makeup tutorials, product recommendations, and collaborations with brands like Sephora and MAC Cosmetics. He emphasizes professional makeup education and shares personal experiences in the beauty industry.

Authority Score : 9 094 pts

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10. Kim Gyutae

Kim Gyutae is a Korean makeup creator based in Tokyo, known for his engaging TikTok and YouTube content focused on makeup tutorials, transformations, and personal experiences. He actively promotes his first photo book 'FULL MOON' and collaborates with various beauty brands. His posts often reflect his journey in the beauty industry, including discussions about his sexuality and personal growth. GYUTAE's content resonates with a diverse audience, particularly those interested in makeup and K-pop culture.

Authority Score : 9 100 pts

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09. Fabian Cayuela-Ruiz

Fabian is a makeup enthusiast and founder of the brand 'for.me'. He shares engaging content focused on makeup tutorials, product reviews, and lifestyle challenges across TikTok and Instagram. His posts often feature tips on applying makeup products, including blush, bronzer, and eyeliner, and he collaborates with various beauty brands. With a strong presence on social media, he actively engages with his audience, providing insights into beauty trends and personal experiences.

Authority Score : 9 100 pts

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08. Adam Mitch

Adam Mitch is a Brazilian content creator known for his engaging beauty and lifestyle videos across platforms like TikTok and YouTube. His content often includes makeup reviews, tutorials, and humorous commentary, appealing to a youthful audience. He collaborates with various beauty brands and shares personal experiences, making his channel a vibrant space for beauty enthusiasts. Adam's approachable style and interactive content foster a strong community among his followers.

Authority Score : 9 115 pts

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07. Daus Mendoza

Daus Mendoza is a vibrant social media personality known for her engaging content centered around beauty, makeup, and waist training. She frequently collaborates with brands like Rare Beauty, showcasing her makeup skills and promoting her waist trainer line. Her posts often encourage followers to pursue their dreams and express gratitude for opportunities. With a strong presence on TikTok and Instagram, she connects with a youthful audience through relatable and entertaining content.

Authority Score : 9 153 pts

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06. Patrick Ta

Patrick Ta is a prominent makeup artist and creative director known for his work with high-profile clients and his own beauty brand, Patrick Ta Beauty. He shares insights on makeup techniques, product launches, and personal experiences, including speaking engagements at prestigious institutions like Harvard Business School. His content often features collaborations with celebrities and highlights his journey from makeup artist to brand founder, emphasizing confidence and beauty for all.

Authority Score : 9 206 pts

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05. Manny Gutierrez

Manny Gutierrez, known as MannyMua, is a prominent beauty vlogger and entrepreneur, recognized for his engaging makeup tutorials and product reviews across platforms like YouTube and Instagram. He is the founder of Lunar Beauty, a cosmetics line that emphasizes inclusivity in makeup. His content often features viral makeup trends, product testing, and collaborations with various brands. Manny promotes a fun and approachable beauty culture, advocating for makeup as a genderless form of expression.

Authority Score : 9 206 pts

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04. Michaeel Boons

Michaeel Boons is a prominent social media manager and CEO based in Mexico City, known for his engaging content on TikTok and Instagram. With a significant following, he shares personal milestones, including wedding anniversaries and family moments, while promoting his business, Be Happy Café. His posts often feature humor, beauty tips, and heartfelt messages, showcasing a blend of personal and professional life. He actively engages with his audience, encouraging interaction and participation in events.

Authority Score : 9 238 pts

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03. Léo Silva

Léo Silva is a hairstylist and makeup artist based in São Paulo, Brazil, known for his transformative hair styling videos on TikTok and Instagram. His content focuses on hair transformations, showcasing vibrant colors and styles, often engaging with his audience through questions about their preferences. He promotes hair care products and techniques, emphasizing the importance of personal expression through hair. Léo's posts frequently highlight his artistic approach to hairstyling, making him a prominent figure in the beauty and transformation niche.

Authority Score : 9 423 pts

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02. Jeffree Star

Jeffree Star is a prominent makeup mogul and cosmetics creator, known for his brand Jeffree Star Cosmetics. He is also a singer, songwriter, and fashion enthusiast. Based in Wyoming, Jeffree has expanded his ventures to include a yak ranch, showcasing a diverse lifestyle. His social media presence is characterized by makeup reviews, product launches, and personal updates, often featuring collaborations with other artists. Jeffree is recognized for his bold and innovative approach to beauty and fashion.

Authority Score : 9 445 pts

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01. James Charles

James Charles is a prominent figure in the beauty and makeup industry, known for his creative and bold makeup tutorials and reviews. As the CEO of Painted, he frequently shares insights into his brand and product launches. His content spans across platforms like TikTok and YouTube, where he engages with millions of followers through makeup challenges, product reviews, and lifestyle content. James is recognized for his innovative approach to makeup and his influence in the beauty community.

Authority Score : 9 685 pts

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