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Top 20 Skincare Influencers in Brazil in 2025

Brazil’s skincare influencers are setting new standards for beauty in 2025. From product reviews to skincare routines, these 20 creators lead the way in shaping trends.

August 17, 2025
Josie Renna
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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.

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Here’s the list of the Top 20 Skincare Influencers in Brazil 2025:

20. Sarah Fonseca

Sarah Fonseca is a Brazilian influencer based in Rio de Janeiro, focusing on beauty, hair care, running, and lifestyle content. She shares personal stories, hair care tips, and motivational messages, often highlighting her journey in both personal and professional aspects. As a co-founder of Skin Quer, she promotes self-love and empowerment among women, encouraging them to embrace their natural beauty. Her posts reflect a vibrant lifestyle, combining fitness with beauty and personal growth.

Favikon Authority Score: 8 462 pts

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19. Luana Dias

Luana Dias is a beauty content creator specializing in skincare, makeup, and hair care. Her social media presence features product reviews, beauty tips, and personal recommendations, often engaging her audience with questions about their experiences. She promotes various beauty products, including oils, perfumes, and cosmetics, and shares insights on self-care. Luana's posts are visually appealing and informative, catering to beauty enthusiasts looking for reliable product suggestions.

Favikon Authority Score: 8 480 pts

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18. André Gomes Baltazar

André Gomes Baltazar is a Brazilian content creator focused on skincare and fragrances. He shares insights on various cosmetic products, emphasizing their quality and effectiveness. His posts often include promotional content for brands like Garnier and Sallve, showcasing his expertise in beauty and personal care. André engages with his audience through relatable commentary and personal experiences, particularly around the use of perfumes and skincare routines.

Favikon Authority Score: 8 487 pts

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17. Miguel Silva

Miguel Silva is a skincare expert who simplifies skincare routines and offers practical tips for effective skin health. He actively engages with his audience through informative posts about skincare products, routines, and tips, often featuring promotional codes for discounts. His content focuses on educating followers about skincare essentials, product efficacy, and personal experiences in the beauty industry, positioning him as a trusted voice in skincare.

Favikon Authority Score: 8 495 pts

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16. Nati Nahas

Nati Nahas is a beauty and skincare expert focusing on makeup tips for mature skin. She shares practical advice on skincare routines, makeup tutorials, and product reviews, particularly for women over 40. Her content spans various platforms, including Instagram, TikTok, and YouTube, where she engages her audience with relatable beauty hacks and product recommendations. Nati emphasizes the importance of skincare and makeup techniques that enhance natural beauty, making her a trusted source for her followers.

Favikon Authority Score: 8 512 pts

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15. Marina Cristofani

Marina Cristofani is a Brazilian pharmacist specializing in cosmetic development, focusing on skincare routines and products. She shares insights on self-care and skin health through engaging content on TikTok and Instagram, where she promotes various skincare products and routines. Her posts often include collaborations with brands, showcasing her expertise in cosmetics and skincare. Marina's content is aimed at educating her audience about effective skincare practices and product recommendations.

Favikon Authority Score: 8 516 pts

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14. Dra. Carol Michele Trubian

Dra. Carol Michele Trubian is a medical professional based in Curitiba, Brazil, specializing in skincare and aesthetic procedures. She shares personalized treatment protocols aimed at achieving natural results. Her social media presence includes engaging content about aesthetic treatments, patient experiences, and educational insights into cosmetic procedures. She actively interacts with her audience, encouraging them to share their experiences and questions regarding beauty and health.

Favikon Authority Score: 8 525 pts

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13. Julia Petit

Julia Petit is the CCO of Sallve and Contém1g, focusing on beauty and skincare products. She shares engaging content about makeup tutorials, product launches, and skincare tips across her social media platforms. Her posts often highlight new product features and personal insights, appealing to a beauty-conscious audience. Julia's presence is marked by a blend of humor and informative content, making her a relatable figure in the beauty industry.

Favikon Authority Score: 8 557 pts

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12. Nicolly Divino

Nicolly Divino is a beauty and skincare enthusiast with a strong presence on TikTok and Instagram, focusing on facial massage techniques and glow-up routines. With over 200k followers on TikTok, she shares engaging content about skincare products, daily routines, and beauty tips, often incorporating Korean skincare methods. Her posts emphasize self-care and beauty enhancement, appealing to a young audience interested in personal grooming and wellness.

Favikon Authority Score:  8 557 pts

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11. Dr. Andre Marinho

Dr. Andre is a dermatologist based in Brasília, specializing in skin conditions and treatments. He shares informative content on social media, focusing on skincare tips, dermatological procedures, and health awareness. His posts often address common skin issues, treatment options, and preventive care, engaging his audience with questions and encouraging interaction. He offers both in-person and online consultations, emphasizing the importance of professional guidance in skincare.

Favikon Authority Score: 9 147 pts

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10. Bruna Zinhani

Bruna Zinhani is a skincare and makeup enthusiast, sharing her expertise through engaging content on Instagram and TikTok. She promotes self-care and empowerment, encouraging women to embrace their natural beauty while providing product recommendations. Her posts often highlight skincare routines, makeup tutorials, and personal reflections on beauty standards. Bruna collaborates with brands like @love._glow and @kokeshi.cosmeticos, showcasing their products and offering discounts to her followers.

Favikon Authority Score: 8 575 pts

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9. Jardel Edebran

Jardel Edebran is a skincare expert and entrepreneur, known for his brand Pòpo Skinbakery. He actively engages with his audience on TikTok and Instagram, sharing skincare tips, product reviews, and promoting his brand's offerings. His content focuses on skincare routines, product efficacy, and dermatological advice, often using hashtags like #SKINARMY to build a community around skincare enthusiasts. He emphasizes the importance of quality ingredients and effective skincare practices, appealing to a broad audience interested in beauty and self-care.

Favikon Authority Score: 8 643 pts

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8. Lu Ferreira

Lu Ferreira is a Brazilian content creator focused on beauty, wellness, and lifestyle. She shares insights on self-care, travel experiences, and culinary adventures through engaging videos and social media posts. Lu promotes healthy habits and community connection through her platform, 'Hábitos que Abraçam'. Her content includes product reviews, travel vlogs, and personal reflections, appealing to an audience interested in beauty, wellness, and lifestyle improvement.

Favikon Authority Score: 8 664 pts

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7. Laryssa Fernandes

Laryssa Fernandes is a Brazilian doctor passionate about skincare, sharing tips and product recommendations primarily focused on Korean skincare routines. Her social media presence highlights effective skincare practices, with a strong emphasis on achieving 'glass skin' and addressing skin concerns like dark spots and acne. She actively engages her audience with tutorials and product reviews, showcasing her expertise in dermatology and beauty.

Favikon Authority Score: 8 736 pts

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6. Patrícia Elias

Patrícia Elias is a renowned specialist in aesthetics and health, with a significant presence on YouTube, boasting over 7.6 million subscribers. She shares expert advice on skincare, haircare, and natural remedies, focusing on effective home treatments for various skin and hair issues. Her content emphasizes natural ingredients and holistic approaches, appealing to a wide audience interested in beauty and wellness. Patrícia also promotes her clinic and product line, engaging her followers with practical tips and personal stories of overcoming challenges.

Favikon Authority Score: 8 741 pts

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5. Priscila Pereira

Priscila is a vibrant TikTok creator known for her engaging content focused on beauty, fashion, and lifestyle, particularly within the plus-size community. She shares personal experiences, product reviews, and beauty tips, often highlighting her curly hair and clean girl aesthetic. Her posts frequently include collaborations with brands, showcasing her influence in the beauty industry. Priscila's content resonates with a diverse audience, promoting self-love and confidence.

Favikon Authority Score: 8 743 pts

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4. Marília Mendes

Marília Mendes, a beauty enthusiast from Recife, shares a variety of beauty tips and product recommendations on her social media. Her content focuses on skincare, makeup, and affordable beauty solutions, often featuring popular brands. She engages her audience with relatable posts and personal achievements, including her recent apartment purchase. Marília's presence is characterized by vibrant visuals and a strong connection to her followers, promoting both beauty products and self-care.

Favikon Authority Score: 8 830 pts

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3. Kerline Cardoso

Kerline is a Brazilian social media personality known for her engaging content related to reality TV, particularly 'Big Brother Brasil'. She shares personal insights, humor, and promotional posts, often collaborating with brands. Her posts reflect a vibrant personality and a connection with her audience, discussing life lessons and experiences. Kerline also promotes beauty and wellness, showcasing her journey in hair care and personal growth.

Favikon Authority Score: 8 832 pts

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2. Victória Collen

Victória Collen is a Brazilian beauty and fashion influencer with a strong presence on TikTok and Instagram, focusing on communication and trans visibility. She engages her audience with makeup tutorials, personal stories, and advocacy for LGBTQIA+ rights, particularly during Trans Visibility Day. With over 4.4 million followers on TikTok, she combines beauty content with social activism, promoting empowerment and representation for marginalized communities.

Favikon Authority Score: 8 876 pts

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1. Beatriz França

Beatriz França is a beauty and skincare enthusiast known for her engaging TikTok and Instagram content focused on affordable self-care tips. With a strong following of over 2.2 million on TikTok, she shares beauty advice, product reviews, and personal experiences, often using the hashtag #gatagarota. Her posts emphasize accessible beauty solutions and encourage her audience to embrace self-care without breaking the bank.

Favikon Authority Score: 9 112 pts

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