Top 20 Skincare Influencers on Social Media in Spain in 2025

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Here’s the list of the Top 20 Skincare Influencers on Social Media in Spain in 2025:

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20. Estefanía Blanco

Estefanía Blanco is a pharmacist and nutritionist specializing in beauty and skincare. She offers personalized cosmetic routines and shares insights on effective skincare products. Her social media presence includes engaging posts about skincare routines, product recommendations, and beauty tips, often backed by scientific knowledge. Estefanía collaborates with various brands and emphasizes the importance of skin health and care in her content.

Favikon Authority Score: 7 773 pts

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19. Elisabeth Álvarez

Elisabeth Álvarez is a prominent figure in aesthetic medicine, specializing in treatments that enhance natural beauty. She shares insights on skincare, anti-aging techniques, and innovative cosmetic procedures through engaging posts on Instagram and YouTube. Her content focuses on educating her audience about effective skincare routines and the latest aesthetic treatments, emphasizing natural results and personalized care. With a strong presence in Barcelona, she connects with a diverse audience interested in beauty and wellness.

Favikon Authority Score: 7 860 pts

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18. Alejandra Carratalá

Alejandra Carratalá is a Spanish pharmacist specializing in dermopharmacy with a significant online presence, particularly on YouTube and Instagram. She shares personalized skincare routines, product reviews, and beauty tips, engaging her audience with informative content about facial care and cosmetics. With over 200k subscribers on YouTube, she also offers online dermatology consultations and collaborates with various beauty brands. Her content often includes affiliate links to products she recommends.

Favikon Authority Score: 7 912 pts

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17. Carmen

Carmen, known as buendibeauty, is a beauty and lifestyle content creator based in Murcia, Spain. She shares aesthetic plans, skincare tips, and makeup recommendations, often focusing on affordable products and dupes. Her posts engage a community interested in beauty trends, personal care, and fashion, with a vibrant and youthful approach. Carmen's content resonates with her audience through relatable experiences and practical advice, making her a trusted source in the beauty niche.

Favikon Authority Score: 8 000 pts

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16. seselleman

The creator runs a beauty channel focused on natural recipes, DIY crafts, and tips for women. Content includes skincare routines, anti-aging techniques, and homemade beauty treatments, emphasizing the use of natural ingredients to combat wrinkles and maintain youthful skin. The channel features tutorials on facial massages, homemade masks, and product reviews, particularly highlighting the benefits of well-known brands like NIVEA.

Favikon Authority Score: 8 176 pts

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15. Miryam Calero

Miryam Calero is a vibrant social media personality based in Elche/Alicante, Spain, with a significant following on TikTok and Instagram. Her content primarily revolves around personal experiences, travel adventures, and heartfelt messages to loved ones. She shares moments of joy, humor, and emotional connections, often highlighting her travels to beautiful destinations like Bali. Her posts reflect a strong sense of family and friendship, making her relatable to a young audience seeking inspiration and positivity.

Favikon Authority Score:  8 185 pts

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14. Miriam Llantada

Miriam Llantada is a health professional and expert in cosmetic formulation with over 25 years of experience. She shares insights on sustainable skincare and wellness through her YouTube channel and Instagram, focusing on the psychological impact of skincare. Her content includes product reviews, skincare routines, and educational videos about cosmetic ingredients, promoting a clean and sustainable approach to beauty. She is also the author of 'Beautiful Inside, Happy Outside', published by Penguin Random House.

Favikon Authority Score: 8 188 pts

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13. Ana Santamarina

Ana Santamarina is a skincare expert and creator of Santamarina Cosmetics, recognized as a Top 50 Forbes Woman. She shares insights on dermocosmetics, skincare routines, and beauty tips, particularly for women over 40. Her content emphasizes the importance of skin health, sun protection, and effective beauty products, engaging her audience with practical advice and product recommendations.

Favikon Authority Score: 8 204 pts

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12. Berta García Estrada

Berta García Estrada is a Spanish pharmacist and skincare expert dedicated to helping individuals improve their skin health. She shares detailed skincare routines, product recommendations, and educational content on facial care, emphasizing the importance of photoprotection and effective ingredients. Her posts often include collaborations with skincare brands, showcasing her expertise in the field. Berta engages her audience by inviting questions and discussions about skincare products and routines.

Favikon Authority Score: 8 208 pts

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11. Lourdes Moreno

Lourdes Moreno is the founder of LaLuz, a cosmetic line launched in 2020, focusing on skincare products that address aging. She shares insights on cosmetic science, product formulations, and beauty tips through engaging social media content. Her posts often include interactive elements, encouraging audience participation and feedback. Lourdes emphasizes the importance of scientific backing in skincare and actively engages with her community, known as 'LuZeros', fostering a supportive environment for beauty enthusiasts.

Favikon Authority Score: 8 227 pts

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10. Marta Diez

Marta Diez is a dermoesthetics nurse specializing in skin care and treatments. Her TikTok content focuses on practical skincare advice, including solutions for common skin issues like hyperhidrosis, acne scars, and hair care. She promotes products from brands like Vichy and CeraVe, often sharing tips and routines tailored for various skin types. With a significant following, her posts frequently go viral, showcasing her expertise in dermatology and skincare education.

Favikon Authority Score: 8 280 pts

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9. Marta Masi

Marta Masi is a skincare pharmacist and co-founder of the first Menopause Club in Madrid. She shares expert tips on skincare routines, focusing on the needs of women during menopause. Her content emphasizes the importance of skincare ingredients and their benefits, particularly for aging skin. Marta actively engages with her audience, offering personalized advice and promoting her own skincare brand, MM Cosmética. She also participates in professional discussions about advancements in dermatology and skincare.

Favikon Authority Score: 8 326 pts

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8. Eugenia Efimets

Eugenia Efimets is a holistic rejuvenation expert specializing in facial yoga, kinesiotaping, and massages. She shares techniques for natural beauty enhancement and wellness through her social media platforms, including Instagram, TikTok, and YouTube. Her content focuses on facial exercises, self-care routines, and workshops aimed at promoting healthy skin and overall well-being. With a strong emphasis on natural methods, she engages her audience with practical advice and personal experiences in beauty and wellness.

Favikon Authority Score: 8 328 pts

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7. Beatriz Ruiz

Beatriz Ruiz is a skincare enthusiast focusing on hormonal acne and alopecia. She shares personal experiences and scientific insights on her social media platforms, particularly TikTok and Instagram, where she engages with a community of followers seeking advice on skincare routines, dietary impacts on skin health, and product recommendations. Her content often includes product reviews and personal anecdotes, making her a relatable figure in the beauty and wellness space.

Favikon Authority Score: 8 335 pts

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6. Lena de Pons

Lena de Pons is a skincare consultant and expert in dermopharmacy, sharing insights on skincare routines, products, and dermatological advice. She actively engages with her audience through TikTok and Instagram, providing educational content about skincare, including product reviews and personal experiences. Her posts often highlight collaborations with brands like L'Oréal and Vichy, showcasing her expertise in the beauty industry.

Favikon Authority Score: 8 458 pts

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5. Antonella Soul

Antonella specializes in personalized facial treatments using natural and cruelty-free cosmetics. She shares real case studies and emphasizes holistic approaches to skincare, focusing on relaxation and tension relief through facial rituals. Her content includes tips on self-care, the benefits of facial massages, and the importance of listening to individual skin needs. Antonella engages her audience with informative and soothing videos, promoting a mindful approach to beauty and wellness.

Favikon Authority Score: 8 465 pts

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4. Katia Sol

Katia Sol is a fitness facial creator focused on helping individuals improve facial firmness and self-esteem without injections. She promotes her courses and shares free exercises on social media, engaging her audience with relatable content and humor. Her posts often highlight personal experiences and interactions, creating a friendly and approachable online presence. Katia's content is primarily in Spanish, targeting a Spanish-speaking audience interested in beauty and wellness.

Favikon Authority Score: 8 490 pts

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3. Rocío López

Rocío López is the founder of Yinger Beauty, specializing in skincare, makeup, and hair tips. Her social media presence showcases product reviews, beauty tutorials, and personal experiences, emphasizing empowerment and community support among women. She actively engages with her audience through relatable content and beauty advice, often highlighting her favorite products and techniques. Rocío's posts reflect a passion for beauty and a commitment to sharing knowledge with her followers.

Favikon Authority Score: 8 534 pts

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2. Álvaro Platón

Álvaro Platón is a skincare expert and influencer with a Master's in Dermopharmacy and Cosmetics. He shares top skincare tips and product recommendations, particularly focusing on Korean beauty treatments. With a significant following on TikTok and Instagram, he engages his audience with K-Vlogs and collaborations with well-known brands in the beauty industry. His content emphasizes effective skincare routines and product efficacy, making him a trusted voice in the beauty community.

Favikon Authority Score: 8 586 pts

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1. Clara Cervera

Clara Cervera is a beauty expert focused on makeup techniques for mature skin, particularly for individuals over 40. She shares practical tips on enhancing natural beauty, using effective products, and achieving a youthful appearance without heavy makeup. Her content emphasizes skincare and makeup strategies that cater to aging skin, promoting a fresh and glowing look. Clara engages her audience with tutorials and product recommendations, often highlighting affordable options and personal experiences.

Favikon Authority Score: 8 639 pts

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