Top 20 Skincare Influencers in the UK in 2025

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Here’s the list of the Top 20 Skincare Influencers in the UK in 2025:

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‍20. Lucy Heaton

Lucy Heaton, known as Bea Heaton on TikTok, focuses on skincare, haircare, makeup, and wellness. She engages her audience with relatable content, often humorously addressing beauty routines and self-care. Her posts feature collaborations with various beauty brands, showcasing products and routines that resonate with her followers. With a strong presence on TikTok and Instagram, she effectively combines entertainment with beauty advice, appealing to a young, beauty-conscious audience.

Authority Score : 7 002 pts

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19. Elise | Little Miss Plumful

Elise is a UK-based content creator focusing on her journey with eczema and hyperthyroidism. With a significant following on TikTok and Instagram, she shares personal experiences, tips, and product recommendations related to skin conditions. Her content emphasizes community support among eczema sufferers, promoting awareness and healing. Elise engages her audience through relatable posts about managing chronic skin issues while traveling, showcasing her resilience and dedication to raising awareness.

Authority Score : 7 480 pts

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18. Evie Samuel

Evie Samuel is a cosmetic scientist and skincare expert based in London. She shares insights on skincare routines, product recommendations, and the science behind cosmetic ingredients. Her content often emphasizes the importance of understanding individual skin needs and debunks common skincare myths. With a focus on both affordable and high-end products, she engages her audience through informative posts and relatable humor, making skincare accessible and enjoyable for all.

Authority Score : 7 609 pts

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17. Isabel Wright

Isabel Wright is a beauty and skincare enthusiast with a focus on self-care routines and product recommendations. She shares her experiences as a former fragrance consultant, showcasing various beauty products and routines on Instagram and TikTok. Her content often features brands like Kiko Milano, L'Oréal Paris, and Tatcha, appealing to a young, beauty-conscious audience. Isabel's posts highlight aesthetic visuals and ASMR elements, creating an engaging experience for her followers.

Authority Score : 7 953 pts

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16. Iona Francis

Iona Francis is a skincare content creator based in London, specializing in skincare and beauty tips, particularly for acne-prone skin. Her social media presence includes detailed product reviews, skincare routines, and makeup recommendations, often featuring affordable and drugstore options. Iona engages her audience with relatable content, including vlogs and tutorials, while promoting various skincare brands. She actively shares her personal experiences and insights, making her a trusted source for skincare advice.

Authority Score : 8 282 pts

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15. Dr. Ewoma Ukeleghe

Dr. Ewoma is an award-winning skin doctor and part-time contributor to Elle UK, focusing on skincare tips and products. She shares insights on hyperpigmentation, acne, and overall skin health through engaging posts on Instagram, often featuring collaborations with skincare brands. Her content emphasizes the importance of using suitable products for achieving healthy skin, and she actively promotes various skincare routines and products to her audience.

Authority Score : 8 368 pts

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14. Erin Wilson

Erin is a beauty and lifestyle creator focused on acne healing and positivity. She shares her personal journey with PCOS and acne, emphasizing self-care and confidence. Her content includes skincare tips, lifestyle updates, and motivational messages aimed at those struggling with similar issues. Erin actively engages with her audience, promoting awareness and education about acne while fostering a supportive community.

Authority Score : 8 379 pts

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13. Kaci Shiers

Kaci Shiers is a beauty and skincare enthusiast known for her engaging content on TikTok and Instagram. She shares makeup tutorials, product reviews, and relatable lifestyle posts, often featuring popular brands like L'Oréal and Huda Beauty. With a strong focus on beauty routines and self-care, Kaci connects with her audience through personal stories and relatable experiences, making her a prominent figure in the beauty community.

Authority Score : 8 401 pts

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12. Rob | Mad About Skin

Rob is a skincare enthusiast and content creator behind the YouTube channel 'Mad About Skin'. He specializes in skincare reviews, tips, and routines, focusing on affordable and effective products. His content often highlights the latest trends in skincare, particularly Korean beauty products, and he aims to simplify skincare for his audience. Rob encourages engagement through comments and shares personal experiences with various products, making skincare accessible and enjoyable for everyone.

Authority Score : 8 501 pts

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11. Nancy Morel

Nancy Morel is a beauty and lifestyle content creator who shares her journey through grief while promoting positivity and self-care. Her social media presence includes heartfelt messages about loss, particularly the passing of her father, and she engages her audience with relatable content on fashion and skincare. Nancy's posts often reflect her personal experiences, making her a source of comfort and inspiration for those dealing with similar challenges.

Authority Score : 8 504 pts

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10.Caroline Hirons

Caroline Hirons is a prominent skincare expert and founder of Skin Rocks, known for her extensive experience in the beauty industry. She is an author and hosts a popular podcast, 'Glad We Had This Chat,' where she discusses skincare and beauty topics with various guests. Hirons advocates for women's rights, particularly in relation to reproductive health, and engages her audience with informative content about skincare products and routines. Her influence is marked by the 'Caroline effect' in the beauty community.

Authority Score : 8 564 pts

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09. caress ✭

A London-based content creator focused on skincare and beauty, sharing product reviews, routines, and tips. Engages with brands like Gisou and Huda Beauty, showcasing a variety of beauty products and routines through TikTok and Instagram. Her posts often highlight personal experiences with skincare and makeup, appealing to a beauty-conscious audience.

Authority Score : 8 629 pts

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08. Shakeel Murtaza

Shakeel Murtaza is a London-based content creator focused on self-care and skincare for men. He shares grooming tips, product recommendations, and personal routines across platforms like TikTok and Instagram. His content often highlights the importance of self-care in men's grooming, featuring collaborations with various skincare brands. Shakeel engages his audience with relatable humor and practical advice, making self-care accessible and appealing to a male demographic.

Authority Score : 8 646 pts

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07. Millie Mae

Millie Mae is a London-based naturopath student focused on skincare, health, and lifestyle content. She shares acne healing guides and tips for clear skin through her social media platforms, particularly Instagram and TikTok. Her posts emphasize nutrition, skincare routines, and lifestyle habits that promote skin health, often engaging her audience with questions and personalized advice. Millie collaborates with brands related to skincare and wellness, showcasing products that align with her mission of helping others achieve clear skin.

Authority Score : 8 647 pts

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06. Jake Jamie

Jake Jamie is a British skincare and beauty expert with a significant presence on TikTok, where he shares engaging content about skincare routines, product reviews, and DIY beauty hacks. He emphasizes the genderless nature of makeup and skincare, appealing to a diverse audience. With 2.4 million followers on TikTok, his posts often feature popular products and trends, showcasing his expertise in the beauty industry. He also expresses emotional responses to societal issues, indicating a compassionate side to his online persona.

Authority Score : 8 749 pts

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05. Anna Sheri

Anna Sheri is a beauty and skincare enthusiast known for her engaging content focused on healthy hair and skin. With a strong presence on Instagram and TikTok, she shares beauty routines, product recommendations, and self-care tips, often featuring popular brands. Her posts resonate with a youthful audience, showcasing a blend of ASMR aesthetics and lifestyle inspiration. Anna's content emphasizes self-care and beauty rituals, making her a go-to source for followers interested in skincare and haircare.

Authority Score : 8 789 pts

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04. Leanne Page

Leanne Page is a skincare enthusiast based in the UK, known for her engaging TikTok and Instagram content focused on skincare routines, product reviews, and beauty tips. With a significant following of 1.9 million on TikTok, she shares her passion for K-beauty and self-care through interactive posts and tutorials. Her content often features popular skincare brands and products, showcasing her expertise in beauty and skincare. Leanne's posts resonate with a community of skincare lovers, making her a prominent figure in the beauty space.

Authority Score : 8 822 pts

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03. Amelia Olivia

Amelia Olivia is a beauty content creator known for her engaging TikTok and Instagram posts that showcase makeup routines, skincare tips, and lifestyle vlogs. She emphasizes self-care and beauty organization, often collaborating with brands like Rimmel London and L'Oreal Paris. Her content resonates with a young audience, celebrating personal milestones and daily routines, while also promoting beauty products and techniques.

Authority Score : 8 851 pts

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02. James Welsh

James Welsh is a skincare enthusiast and former stylist known for his in-depth analysis of beauty products and trends. His content spans YouTube, Instagram, and TikTok, focusing on skincare myths, product reviews, and industry critiques. He often discusses the implications of clean beauty, the ethics of cosmetics testing, and the impact of marketing on consumer choices. Welsh engages with his audience through informative videos and relatable posts, promoting transparency in the beauty industry.

Authority Score : 8 877 pts

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01. Laila Paul

Laila Paul is a skincare and makeup enthusiast based in the UK, sharing her passion for K-beauty through engaging TikTok and YouTube content. Her posts often feature product reviews, skincare routines, and ASMR elements, showcasing various brands and techniques to achieve glowing skin. With a strong focus on Korean skincare products, she collaborates with multiple beauty brands, promoting their offerings while maintaining a vibrant online presence.

Authority Score : 9 037 pts

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