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Top 20 X (Twitter) Influencers in New Zealand in 2025
X (Twitter) remains a powerful platform in New Zealand, with creators using it to entertain, inform, and inspire. This list highlights 20 standout influencers shaping online conversations in 2025.
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Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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Here's the list of the Top 20 X (Twitter) Influencers in New Zealand in 2025:Β
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20. Lorde
Lorde is a New Zealand singer-songwriter known for her introspective lyrics and unique sound. Her social media presence highlights her musical journey, including the release of her album 'Virgin' and her upcoming tour. She often reflects on themes of innocence, personal growth, and emotional experiences, engaging her audience with authentic storytelling. Lorde's posts showcase her artistic collaborations and personal milestones, resonating with fans who appreciate her depth and creativity.
X Score : 83.4/100 pts

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19. Yudai Noguchi
Yudai Noguchi is a fitness enthusiast and content creator sharing positive vibes and fitness inspiration across social media platforms. He engages his audience with relatable posts about gym struggles, travel, and personal growth. His content often includes questions to his followers, encouraging interaction and community building. He is based in New Zealand and has a multicultural background, reflecting his Japanese heritage. His posts resonate with a youthful audience interested in fitness and lifestyle.
X Score : 83.4/100 pts

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18. Cam Slater
Cam Slater is a multi-award winning blogger and podcaster from New Zealand, known for his provocative commentary on political issues. He often critiques government policies and media narratives, particularly regarding MΔori rights and social justice. His posts reflect a strong stance against perceived injustices and a commitment to holding politicians accountable. Slater's content is characterized by a confrontational style, engaging a significant audience on Twitter with high interaction rates.
X Score : 83.6/100 pts

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17. Joanne Hollings
Joanne Hollings is a New Zealand-based lifestyle and adventure photographer, known for her stunning imagery of nature and travel. With a background in mechanical engineering and experience in sports, she transitioned to photography full-time, sharing her journey and passion for the outdoors. Her content often highlights breathtaking landscapes, personal reflections, and the beauty of exploration, resonating with nature lovers and adventure seekers alike.
X Score : 84/100 pts

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16. Ani O'Brien
Ani O'Brien is a vocal advocate for women's rights, justice, and democracy, often expressing her opinions on political matters with a focus on authenticity and principled discourse. She engages critically with current events, particularly in New Zealand, and is unafraid to challenge mainstream narratives. Her content reflects a strong stance on various social issues, including LGBTQIA+ rights and critiques of political figures and policies, showcasing her commitment to transparency and accountability in governance.
X Score : 84/100 pts

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15. Hamish McKenzie
Hamish McKenzie is the co-founder of Substack, a platform for paid newsletters, and a former journalist with a focus on technology, business, and culture. He authored 'Insane Mode,' detailing Tesla's impact on the automotive industry. His social media presence emphasizes free speech, creator empowerment, and the evolving media landscape, advocating for independent writers and the redistribution of media power. He engages with topics around the future of media and the importance of ownership for creators.
X Score : 84/100 pts

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14. David Seymour
David Seymour is the leader of the ACT Party and Member of Parliament for Epsom in New Zealand. He actively engages in political discourse, focusing on issues such as education reform, government regulations, and mental health. His posts often critique government policies and advocate for individual freedoms and practical solutions to everyday problems. He promotes a vision of a free and tolerant society, emphasizing the importance of personal responsibility and reducing bureaucratic red tape.
X Score : 84.6/100 pts

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13. Christopher Luxon
Christopher Luxon is the Prime Minister of New Zealand, focusing on economic growth, trade relationships, and healthcare improvements. His TikTok presence highlights his engagements in Vietnam, promoting New Zealand's food and beverage exports, and addressing local issues like cost of living and healthcare access. He emphasizes the importance of investment and innovation for job creation and higher living standards, while also advocating for law enforcement against gang activities.
X Score : 85.6/100 pts

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12. Brian Tamaki
Brian Tamaki is the founder of Destiny Church and the Freedoms & Rights Coalition in New Zealand. He actively advocates for faith, family, and freedom, often addressing controversial topics such as immigration, religious practices, and political issues. His social media presence is marked by strong opinions on societal norms and government policies, particularly regarding multiculturalism and national identity. Tamaki's posts frequently engage with current events and express a clear stance on various political matters.
X Score : 85.7/100 pts

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11. Jaylene Cook
Jaylene is a travel and lifestyle content creator, known for her vibrant posts showcasing adventures around the world, including experiences in crypto and Web3. As a Playboy Playmate of the Year, she combines her modeling career with a passion for travel, sharing tips and insights on hair care and personal experiences. Her social media presence reflects a blend of personal milestones and professional engagements, particularly in the cryptocurrency space, making her a unique voice in both lifestyle and tech communities.
X Score : 85.8/100 pts

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10. Winston Peters
Winston Peters is a prominent New Zealand politician, serving as the leader of New Zealand First and holding various ministerial roles, including Deputy Prime Minister and Foreign Minister. His social media presence is characterized by strong critiques of political opponents, particularly targeting the Green Party and advocating for traditional values. Peters often discusses issues related to governance, public service, and national identity, reflecting a conservative political stance.
X Score : 85.6/100 pts

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9. Anna-Lisa Christiane
Anna-Lisa Christiane is a New Zealand-based actress and model known for her vibrant social media presence. She shares glimpses of her life in Laguna Beach, showcasing her modeling work, personal style, and love for nature. Her content often features collaborations with brands and highlights her experiences in luxury settings. With a focus on beauty and lifestyle, she engages her audience through visually appealing posts and relatable captions.
X Score : 87/100 pts

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8. Peter Beck
Peter Beck is the Founder and CEO of Rocket Lab, a company focused on providing innovative space solutions. His social media presence highlights significant achievements in space technology, including successful launches and advancements in audio technology from space. He shares updates on mission successes and engages with the aerospace community, showcasing a commitment to pushing the boundaries of space exploration.
X Score : 87.1/100 pts

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7. Andy Boreham
Andy Boreham is a New Zealander residing in Shanghai, focusing on debunking Western media myths about China. With a master's degree in Chinese Language and Culture, he creates content that offers a critical perspective on China, analyzing media reports and exploring contemporary issues. His YouTube series 'Reports on China' features in-depth analyses and discussions on various topics, aiming to present a more nuanced view of the country.
X Score : 87.5/100 pts

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6. Joseph Parker
Joseph Parker is a heavyweight professional boxer from New Zealand, known for his engaging social media presence that showcases his boxing journey, training sessions, and support for fellow fighters. He shares insights into upcoming matches and promotes his partnerships with brands like Manuka Doctor. His content includes behind-the-scenes looks at his life in and out of the ring, emphasizing teamwork and preparation for fights. Parker actively engages with fans and followers, encouraging them to join his journey.
X Score : 87.6/100 pts

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5. Mason
Mason is a KΔkΔpΕ husbandry specialist who shares insights on various topics, including societal issues, parenting, and public health. His posts often reflect a critical perspective on contemporary social norms and policies, engaging with themes of masculinity, family dynamics, and economic commentary. He has a significant following on Twitter, where he discusses complex issues with a blend of humor and analytical thought.
X Score : 88/100 pts

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4. Scott McLaughlin
Scott McLaughlin is a professional IndyCar driver from New Zealand, currently competing in the IndyCar Series. He shares insights into his racing career, personal life, and family, often highlighting his experiences as a father. His social media presence features a mix of racing updates, personal anecdotes, and humor, engaging fans with behind-the-scenes content and vlogs. He promotes positivity and teamwork, often using the hashtag #thirsty3s to connect with his audience.
X Score : 88.2/100 pts

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3. Cassie Love
Cassie Love is a New Zealand-based content creator who identifies as a trans woman. Her social media presence is characterized by playful and provocative interactions, often engaging her audience with questions about attraction and relationships. She promotes inclusivity within the LGBTQIA+ community and shares personal anecdotes, including her experiences with family and self-acceptance. Cassie's content often blurs the lines between personal and adult themes, appealing to a diverse audience interested in trans issues and sexuality.
X Score : 89/100 pts

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2. Dan Hooker
Dan Hooker is a prominent figure in the MMA community, known for his engaging social media presence that highlights his passion for fighting and the sport. He shares insights into his life as a fighter, promotes events like the $50,000 1-minute scraps tournament, and interacts with fans through humorous and candid posts. His content often features themes of resilience, competition, and camaraderie within the MMA world.
X Score : 89.7/100 pts

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1. Lark Davis
Lark Davis is a cryptocurrency and stock investor with extensive experience in the market. He shares insights on Bitcoin and crypto investing through his YouTube channel and Twitter, aiming to educate others on wealth growth and portfolio diversification. His content includes market predictions, investment strategies, and commentary on current events in the crypto space, often with a humorous twist. He also promotes his courses and newsletter for newcomers to cryptocurrency.
X Score : 91.2/100 pts

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Also See ππ TOP 200 X (TWITTER) INFLUENCERS IN THE NEW ZEALANDFIND OUT WHO LEADS IN THEIR COUNTRY OR NICHEHOW DOES FAVIKON RANK INFLUENCERS?
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