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Here’s the list of the Top 20 YouTubers in New Zealand in 2025:
20. Myshaan
Myshaan is a 22-year-old Maori Soul artist from Hamilton, New Zealand, currently living in Hawaii. He is an independent musician who records, mixes, and masters his music at home. Since starting his music journey in 2018, he has released an album and a growing catalogue of reggae songs that resonate with a diverse audience. His social media presence showcases his music, personal experiences, and cultural roots, engaging fans with heartfelt content and collaborations.
YouTube Score: 82/100
19. Dr. Brad Stanfield
Dr. Brad Stanfield is a primary care physician based in New Zealand, focusing on preventative medicine and healthy aging. He shares insights on diet, exercise, and mental well-being through his YouTube channel and Twitter, emphasizing the importance of lifestyle choices in maintaining health. His content includes research summaries, product recommendations, and personal health strategies, aiming to help viewers look and feel younger. He actively engages with his audience, encouraging them to consult their own doctors regarding health information.
YouTube Score: 82.2/100
18. Lark Davis
Lark Davis is a cryptocurrency and stock investor with extensive experience in the market. He shares insights on Bitcoin and crypto investing through his YouTube channel and Twitter, aiming to educate others on wealth growth and portfolio diversification. His content includes market predictions, investment strategies, and commentary on current events in the crypto space, often with a humorous twist. He also promotes his courses and newsletter for newcomers to cryptocurrency.
YouTube Score: 82.5/100
17. Leonie Barlow
Leonie Barlow, known as The Style Insider, is a former magazine editor turned YouTuber with a focus on fashion and beauty for women over 50. She shares tips on how to dress stylishly at any age, emphasizing comfort and practicality. Her content includes trend forecasts, outfit inspirations, and product recommendations, often featuring collaborations with brands. Leonie engages her audience through personal anecdotes and encourages discussions in the comments, fostering a community around age-inclusive fashion.
YouTube Score: 82.6/100
16. Josh Chapman
Josh Chapman is a builder from New Zealand who shares insights on construction, home building, and business management through engaging videos on platforms like YouTube and TikTok. He documents his journey from a school dropout to a successful entrepreneur, providing valuable lessons on building processes, costs, and personal experiences in the industry. His content focuses on practical advice for aspiring builders and homeowners, emphasizing the challenges and triumphs of construction projects in New Zealand.
YouTube Score: 82.6/100
15. Veronika Edali
Veronika Edali is a New Zealand-based founder of WOMMO, a modest activewear brand. As a Muslim revert, she is passionate about empowering Muslim women to embrace the hijab and lead adventurous lives. Through her social media platforms, she shares her journey of balancing faith, career, and motherhood, while promoting modesty in outdoor activities. Her content inspires women to boost their self-confidence and live authentically, breaking barriers and building bridges within communities.
YouTube Score: 82.7/100
14. Scott Brown
Scott Brown is a seasoned builder from New Zealand, sharing his expertise through engaging videos on carpentry and home renovation. With over 20 years of experience, he has created more than 400 videos showcasing various building projects, tools, and techniques. His content often includes product reviews, DIY tips, and insights into the building process, making it accessible for both enthusiasts and professionals. Scott actively engages with his audience through platforms like Patreon and promotes local businesses in his community.
YouTube Score: 82.8/100
13. Simeon Fiapule
Simeon Fiapule is a content creator from South Auckland, New Zealand, known for his humorous videos on TikTok and Instagram. His content often features relatable themes about Polynesian culture, humor, and everyday life, garnering millions of likes. He engages with his audience through lighthearted commentary and collaborations with other creators. His social media presence reflects a strong connection to his Samoan heritage, often using hashtags related to Polynesian identity.
YouTube Score: 83/100
12. Andy Boreham
Andy Boreham is a New Zealander based in Shanghai, China, who creates content focused on providing a critical perspective on Western media portrayals of China. With a master's degree in Chinese Language and Culture, he produces in-depth analyses and reports on various topics related to China, often challenging mainstream narratives. His YouTube channel, 'Reports on China,' features a mix of commentary, interviews, and explorations of contemporary issues, aiming to present a more nuanced view of the country.
YouTube Score: 83/100
11. The Siu Twinz
The Siu Twinz are Chinese twin creators born in Hong Kong and raised in New Zealand, known for their engaging content focused on K-Pop reactions, travel vlogs, and cultural experiences. With a significant following on YouTube and TikTok, they share their journey as creators and their love for music, particularly P-Pop and K-Pop. Their content includes dance reactions, music video reviews, and personal adventures, showcasing their vibrant personalities and connection to their audience.
YouTube Score: 83.2/100
10. Sarah Chrisp
Sarah Chrisp, known as Wholesale Ted, specializes in online business strategies, particularly in print-on-demand and digital entrepreneurship. Her content includes tutorials on using Canva for product design, insights on Etsy selling, and leveraging AI tools for business growth. With a focus on practical advice and step-by-step guides, she engages a wide audience interested in starting or scaling their online ventures. Her posts often highlight successful income strategies and challenges in the e-commerce space.
YouTube Score: 84.5/100
9. Liam Ottley
Liam Ottley is a 24-year-old AI entrepreneur from New Zealand, founder of Morningside AI. He shares insights on AI automation and entrepreneurship through his YouTube channel, which has over 450K subscribers. His content focuses on helping others start and scale AI businesses, leveraging his experience in digital marketing and coding. Liam emphasizes the importance of AI education and community support, aiming to make AI accessible to all. He actively engages with his audience, offering resources and collaboration opportunities.
YouTube Score: 84.8/100
8. Marty T
Marty T is a DIY enthusiast focused on off-grid living and sustainable practices. With over 20 years of experience, he shares his journey of restoring vintage machinery and harvesting timber sustainably. His YouTube channel features projects like rescuing abandoned tractors and building eco-friendly solutions, aiming to inspire others to embrace resourcefulness and reduce waste. His content is rich in practical tips for DIY off-grid projects and machinery restoration.
YouTube Score: 86.4/100
7. Dr. Justin Sung
Dr. Justin Sung is a learning coach and former medical doctor, recognized as a top 1% TEDx speaker. He co-founded iCanStudy, focusing on self-regulated learning and cognitive retraining. With over a decade of experience, he has empowered tens of thousands of learners globally, sharing evidence-based strategies for efficient learning through various platforms, including YouTube and TikTok. His expertise has been featured in notable publications, and he actively engages with a diverse audience seeking to enhance their learning skills.
YouTube Score: 86.8/100
6. Mamlambo Fossils
An amateur fossil hunter based in New Zealand, he shares his passion for paleontology and geology through engaging videos on platforms like YouTube and TikTok. His content focuses on fossil preparation, discoveries, and educational insights about the fossils found in New Zealand. He actively donates his finds to museums and encourages community interaction among fellow fossil enthusiasts.
YouTube Score: 87.5/100
5. Abbey Singh & Money Singh
The Modern Singhs is a multicultural family channel based in New Zealand, featuring an interracial couple, Money from India and Abbey from Scotland. Their content focuses on family life, cultural celebrations, and parenting, showcasing their children Noah and Hazel. They engage audiences with dance trends, family vlogs, and cultural insights, promoting the theme of bringing families together. Their social media presence includes TikTok and YouTube, where they share joyful moments and family adventures.
YouTube Score: 88.1/100
4. Naveen BoomBaangh
BoomBaangh is a content creator based in New Zealand, focusing on food culture and outdoor adventures. His YouTube channel features a variety of cooking recipes, food reviews, and hunting experiences, showcasing both local and international cuisines. With a vibrant and engaging style, he invites viewers to join him on culinary explorations and lifestyle experiences in NZ. His content emphasizes fun, enjoyment, and a love for food, making it appealing to food enthusiasts and adventure seekers alike.
YouTube Score: 88.7/100
3. Nathan Lust
Nathan Lust is a prominent social media creator from New Zealand, currently residing in Australia. He has a significant following, with 5.9 million on TikTok and over 622K on YouTube. His content primarily revolves around dance tutorials, pop culture references, and humorous takes on various themes, often featuring trending topics and characters from movies and games. He engages his audience with interactive dance challenges and collaborations, showcasing a vibrant and energetic online presence.
YouTube Score: 89.2/100
2. Mike Legg
Mike Legg is a comedic content creator known for his relatable couple comedy alongside his partner Joelle. Their social media presence features humorous skits and banter, often highlighting the dynamics of married life. With a strong following on platforms like Instagram and TikTok, they engage audiences through funny videos and relatable jokes. Their content often revolves around marriage humor, showcasing their chemistry and comedic timing.
YouTube Score: 90.1/100
1. Andy Cooks
Andy Cooks is a chef and content creator from New Zealand, specializing in accessible home cooking. His social media presence features a variety of recipes, including international cuisines and comfort foods, often accompanied by engaging cooking tips. He has a significant following across platforms, particularly on TikTok and YouTube, where he shares detailed cooking tutorials and personal anecdotes. His content reflects a passion for food and a commitment to authenticity, often highlighting his journey from professional chef to social media influencer.
YouTube Score: 92.6/100
View the full top 200 ranking here:
🏆 Top 200 YouTube Creators in New Zealand
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