Who is Adelaine Morin?

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Adelaine Morin: From YouTube OG to Modern Lifestyle Maven

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Adelaine Morin is a Toronto-born content creator who first rose to fame through YouTube beauty tutorials filmed in her bedroom as a teen. Known for her bright personality and signature “sunshine yellow” branding, she quickly built a loyal following drawn to her authenticity. Unlike many early beauty influencers, Adelaine turned her channel into a lifestyle hub rather than chasing fleeting trends. Her transition from teenage vlogger to lifestyle entrepreneur has been both deliberate and impactful.

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Now splitting her time between Toronto and Orange County, Adelaine has incorporated real estate investment, pet parenthood, and self-care into her content. She brings her audience along to property showings, boutique collaborations, and even dog birthday parties, blending aspirational aesthetics with relatability. Her fans know her not just as a creator, but as someone whose personal growth mirrors their own. These personal life additions have made her content feel like a digital diary, not just a highlight reel.

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She’s also the founder of “Girls Supporting Girls,” a female empowerment brand that has evolved from merch into a full-blown community. Her podcast “Girl Talk” reflects this mission—touching on anxiety, relationships, and self-worth in a tone that’s both candid and comforting. Unlike scripted self-help content, her podcast features unscripted stories and emotional transparency. This layered approach to empowerment has carved her out as a rare hybrid: influencer-meets-mentor.

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Adelaine’s collaborations reflect her values—frequently partnering with brands like R.E.M. Beauty and Rare Beauty, both of which prioritize inclusivity and emotional wellness. She’s tagged White Fox Boutique in over 27 posts, signaling consistent alignment rather than one-off promotions. These partnerships aren’t just transactional; they show up in her day-to-day life and storytelling. Her audience trusts that if Adelaine promotes it, it’s something she actually uses—and that trust is her most valuable asset.

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An Influencer Active on Social Media

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Adelaine is active across YouTube, TikTok, Instagram, and (less so) Twitter, boasting over 4 million followers combined. Her visual-heavy platforms like Instagram and TikTok drive the most engagement, thanks to consistent posting and relatable storytelling.

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Adelaine Morin's Social Media Strategy Analysis

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YouTube: Adelaine’s Original Digital Diary

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Adelaine’s YouTube strategy is rooted in intimacy—her earliest uploads were raw, bedroom-lit vlogs, and she’s preserved that spirit. Her content now blends lifestyle with emotional storytelling, covering everything from her real estate investments to unboxing collectible toys like LABUBUs. She’s carved a niche by featuring childhood nostalgia with a grown-up twist, balancing serious life updates with playful, unexpected themes. Her channel feels like a comfort corner, not a content factory.

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She uploads around 4.2 videos per month on her main channel, “Adelaines Camera Roll,” with views averaging over 73K. What’s notable is how she tailors content lengths: Shorts for quick serotonin boosts, longer videos for deep-dive life reflections. Even her video thumbnails echo her brand—bright lighting, pastel text overlays, and candid expressions. Each post is built to feel like a Facetime catch-up, not a broadcast.

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Recent videos include party vlogs from children’s birthdays, unfiltered reactions, and nostalgic collectible unboxings—offbeat, but deeply aligned with her unique blend of Gen Z-meets-millennial tastes. She avoids trends that don’t resonate with her personality, opting instead for quirky topics like squish toys and girlhood rituals. That refusal to chase virality gives her content a timeless quality. Her audience doesn’t scroll past—they return for her world.

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Adelaine's emotional accessibility remains central to her YouTube presence. She’ll cry, laugh, and celebrate small wins all on camera—something few creators do with such frequency and without strategic scripting. It's this unfiltered transparency that allows her to consistently engage an audience that wants more than just content—they want connection. And she delivers, frame by frame.

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• Username: @adelainescameraroll
• Influence Score: 85.6/100
• Followers: 1.4M
• Activity: 4.2 videos/month
• Engagement Rate: 0.18%
• Growth: +0.61%
• Average Engagement: 2.5K
• Posting Habits: Twice a month at 8 PM EST

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TikTok: A Sparkling Portal to Adelaine’s Unfiltered Side

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Adelaine uses TikTok like a playground—vibrant, silly, and surprisingly candid. With 1.1M followers and a daily posting habit at 4 PM, her TikTok presence is punchy and personality-driven. She uses the format to spotlight playful fashion transitions, festival appearances (like her YouTube-sponsored Coachella content), and viral voiceovers. But even her lighthearted posts retain her core themes: joy, femininity, and sisterhood.

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She’s one of the few creators who integrates traditional influencer events like Kentucky Derby or White Lotus trips with authentic commentary. Her use of the #GirlMath trend and subtle nods to niche humor makes her deeply relatable to her Gen Z fans. These are not recycled trends—they’re adapted, stylized, and wholly Adelaine. Her TikTok is not about polished perfection—it’s about chaotic charm.

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What makes her stand out is her deliberate tonal shift from Instagram: here, she’s looser, funnier, and quicker to poke fun at herself. She doesn’t repurpose Instagram content—she adapts it, creating platform-specific content that resonates better with TikTok’s culture. Whether she’s in designer dresses or squishing her face for a joke, she commands a rare duality: glam and goofy.

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Her average engagement on TikTok (12.4K) outpaces her other platforms, proving her ability to read and respond to TikTok culture. By tapping into relatable sound bites and unexpected humor, she crafts mini stories that don’t need explanations. The result? Fans don't just watch—they rewatch, remix, and repost.

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• Username: @adelainemorin
• Influence Score: 86.8/100
• Followers: 1.1M
• Activity: 7.1 videos/week
• Engagement Rate: 1.12%
• Growth: 0%
• Average Engagement: 12.4K
• Posting Habits: Daily at 4 PM EST

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Instagram: A Visual Manifesto of Joyful Living

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On Instagram, Adelaine curates her feed like a scrapbook of her dream life—but it never strays into inaccessibility. Her aesthetic leans toward warm travel tones, garden florals, luxe restaurant tables, and feel-good vacation snaps. She uses the platform to showcase what she calls her “White Lotus dreams,” merging luxury visuals with grounded captions. Her audience isn't watching a model—they’re watching a friend glow up.

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With 1.2M followers and a posting habit of once a week at 3PM, Adelaine keeps her community warm with consistent, high-quality imagery. She averages 8.8K engagements per post, a testament to the resonance of her photo storytelling. From Amalfi Coast sunsets to poolside espresso moments, she lets the visuals breathe, rarely cluttering her feed with product pushes. She knows her audience comes for aspirational softness—not aggressive sales.

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What sets her apart is how often she integrates her pet, her personal spaces, and her food choices into her grid, keeping everything anchored in her real life. It’s not just a highlight reel—it’s her brand's emotional architecture. Her tags also reflect thoughtful brand alignment—White Fox, Rare Beauty, R.E.M. Beauty—all carefully woven into moments of her life rather than splashed in promo format. The posts feel less like ads, more like personal recommendations.

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Her captions are often brief but packed with tone—playful, cheeky, or affirming. She speaks in emojis, inside jokes, and casual references that only her loyal followers catch. It’s this wink-nod familiarity that makes her comments section feel like a group chat. Engagement is less about metrics here—it's about community rhythm.

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• Username: @adelainemorin
• Influence Score: 88.5/100
• Followers: 1.2M
• Activity: 6 posts/month
• Engagement Rate: 0.73%
• Growth: +1.24%
• Average Engagement: 8.8K
• Posting Habits: Once a week at 3 PM EST

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Twitter (X): Dormant but Defining

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Adelaine’s Twitter, once active under the handle “@AdelaineMorin,” now exists as an archived timeline of her brand's evolution. Though she hasn't tweeted in over two years, her bio still features Toronto, Paris, and her linktree—a soft reminder that this platform was once integral to her digital voice. Her aesthetic has shifted since, but Twitter holds legacy value for longtime fans.

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With 267.2K followers and no current posting activity, the platform isn’t part of her active content strategy. However, her branding remains visible and consistent: Girls Supporting Girls still beams from her header, keeping her empowerment message intact. This passive branding ensures that even dormant spaces reflect her brand ethos. No outdated memes or irrelevant retweets—just silent presence.

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• Username: @adelainemorin
• Influence Score: 8.1/100
• Followers: 267.2K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: -0.11%
• Average Engagement: 0
• Posting Habits: Once a year at 6 PM EST

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Podcast: Girl Talk

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Adelaine Morin brings a fresh dimension to her personal brand through her podcast, “Girl Talk.” It’s not just an extension of her YouTube channel but a dedicated space for honest conversation. She uses the format to open up about mental health, social media burnout, and self-image in ways that feel raw and unfiltered. The tone stays personal and conversational, often making listeners feel like they’re chatting with a close friend.

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Unlike her edited vlogs or short-form content, “Girl Talk” allows Adelaine to linger on complex themes. Episodes often reflect her own journey—from her early days on YouTube to navigating influencer culture in her twenties. She doesn’t position herself as a guru but rather as someone growing alongside her audience. That relatability keeps her podcast feeling grounded and authentic.

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What sets the podcast apart is her ability to balance vulnerability with levity. She’s unafraid to share the emotional side of being an online creator, from breakup grief to anxiety spirals. But it’s not all heavy—Adelaine threads humor, optimism, and sisterly advice throughout. Her authenticity is what makes “Girl Talk” feel like more than content—it feels like community.

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For listeners, “Girl Talk” reinforces Adelaine’s position as more than a lifestyle influencer. Through her voice alone, she becomes a mentor figure to young women facing the same pressures she once did. The podcast deepens her brand identity as someone transparent and emotionally intelligent. It also gives brands a long-form platform to collaborate with her in ways that feel natural and trust-driven.

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Adelaine Morin's Social Media Influence Summary

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Adelaine ranks in the top 1% of Canadian creators on Instagram and holds the #1 spot in Canada’s Sex & Relationships vertical. Her Favikon influence scores across platforms remain strong, particularly on Instagram (88.5) and TikTok (86.8). These scores reflect her ability to engage consistently, even after over a decade in the industry.

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Learn more about the Favikon Methodology here

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Content Strategy: Nostalgia Meets Growth

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Adelaine’s content thrives on an emotional, nostalgic tone that blends seamlessly with modern aesthetics. Her Instagram posts often feature idyllic backdrops, flowing dresses, and poetic captions—leaning into aspirational storytelling. On TikTok, she embraces humor, trends, and candid storytelling with a distinct Gen Z resonance.

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Reachability and Partnerships

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Adelaine is highly approachable for brand collaborations. Her posting frequency is consistent across platforms, and her content tone is safe, bright, and politically minimal—making her ideal for large-scale lifestyle, fashion, and wellness brands. She’s known to favor partnerships that align with her empowerment message and personal experiences.

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She’s already well-embedded in brand circles, tagging White Fox Boutique 27+ times, Rare Beauty 18+ times, and R.E.M. Beauty 12+ times—showing both loyalty and brand consistency. Her high content safety score and positive tone also make her a low-risk, high-return investment for campaigns.

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Conclusion: Adelaine Morin’s Legacy in Progress

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Adelaine Morin isn’t just a lifestyle influencer—she’s a blueprint for evolving gracefully in the social media age. From her YouTube roots to her modern podcast and brand network, she’s mastered the balance between personal storytelling and marketability. She shows that longevity in content creation is less about trends and more about authenticity and consistency.

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