Who's Who on Social Media
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Who is Adolla?

Adolla, a prominent content creator from Jordan, has captivated audiences with her unique blend of beauty content and social activism. As a rising voice in the Middle Eastern beauty industry, she uses her platform to share makeup tutorials while passionately advocating for social issues, particularly focusing on Palestinian rights.

October 31, 2024
Capucine Munuera

Adolla, a prominent content creator from Jordan, has captivated audiences with her unique blend of beauty content and social activism. As a rising voice in the Middle Eastern beauty industry, she uses her platform to share makeup tutorials while passionately advocating for social issues, particularly focusing on Palestinian rights. Her content reflects a commitment not only to beauty but also to meaningful change, making her a significant figure in the digital landscape.

Adolla: A Leading Voice in Beauty and Activism

Born and raised in Jordan, Adolla has become a significant figure in the social media landscape, especially on TikTok, where she is celebrated for her Middle Eastern-inspired makeup looks and distinct sense of fashion. Her journey into the digital world began with a primary focus on beauty and makeup artistry, showcasing her skills through looks that honor and celebrate her cultural roots. By embracing Middle Eastern beauty traditions and infusing them with contemporary trends, Adolla has successfully created a niche for herself, attracting a diverse audience drawn to her authentic style and message.

However, Adolla’s influence reaches far beyond beauty. She leverages her platform to champion social justice causes, particularly advocating for Palestinian rights and other sensitive issues close to her heart. This unique blend of beauty and activism has resonated deeply with her followers, who admire her courage in addressing complex topics in a relatable and accessible way. Her content often reflects a balance of light-hearted beauty tutorials and thought-provoking commentary, making her a powerful advocate for change within her community and beyond.

With over 1.7 million followers on TikTok, Adolla’s authenticity and relatability are key components of her success. She connects personally with her audience by sharing insights into her daily routines, life experiences, and reflections on social issues. Her partnership with popular brands like FashionNova demonstrates her ability to blend beauty, fashion, and advocacy seamlessly, drawing her audience into a space where they can engage with content that promotes both inclusivity and awareness. Through these collaborations, Adolla remains true to her values, choosing to work with brands that align with her mission of creating a positive impact.

Beyond her beauty tutorials, Adolla’s dedication to philanthropy and activism has cemented her role as a beloved and respected influencer. Her collaborations are often accompanied by messages of empowerment, encouraging her followers to support charitable causes and social justice initiatives. By integrating advocacy into her brand, Adolla proves that beauty and activism can coexist harmoniously, crafting a narrative that inspires her audience to see beauty as not only a form of self-expression but also as a platform for change. Through her posts, she embodies a unique balance of glamour and substance, making her an influential voice in both the beauty industry and the realm of social activism.

An influencer active on social media

Adolla reaches her audience almost exclusively through TikTok, where she shares makeup tutorials, lifestyle content, and powerful messages of advocacy, with over 1.7 million followers.

Adolla's Social Media Strategy

TikTok: Her Primary Platform for Beauty and Advocacy

Adolla’s TikTok strategy emphasizes consistent engagement with her audience through beauty tutorials and fashion content infused with social messages. Her makeup tutorials reflect a Middle Eastern aesthetic that resonates with her audience, celebrating cultural beauty standards while also embracing modern trends. Adolla’s approach on TikTok is not limited to makeup; she frequently discusses current events and social issues, encouraging her followers to stay informed and advocate for change. This blend of beauty and activism has solidified her reputation as a socially conscious influencer who inspires her followers.

Her engagement rate of 9.03% demonstrates a highly interactive follower base. Adolla’s videos, which reach an average view count of 1.5 million, indicate the significant impact of her content, not only within the beauty niche but also in raising awareness on global issues. Her consistent posting habits, twice a week at 8 AM, help maintain a steady connection with her audience, aligning with her goal of building a community around beauty and advocacy.

  • Username: @adolladola
  • Influence Score: 91.5/100
  • Followers: 1.7M
  • Activity: 1.3 Video / week
  • Engagement Rate: 9.03%
  • Growth: 0% (steady)
  • Average Engagement: 133.4K
  • Posting Habits: Twice a week at 8 AM

Social Media Influence and Authority Score

Adolla’s Favikon authority score of 9,086, places her among the top influencers in her region, particularly in the beauty niche. Ranked as the top influencer in Jordan for beauty and makeup, her impact is undeniable. Her authority on Favikon emphasizes her role as a leading voice in the Middle Eastern beauty industry, recognized for her influence and dedication to activism.

Her ranking (#2 in Jordan's Beauty category) underscores her widespread appeal and the respect she commands within the community. Her audience values her perspective, and her influence score of 91.5/100 on TikTok reinforces her reputation as a trustworthy content creator who effectively balances beauty with advocacy.

Adolla's Content Strategy and Messaging

Adolla’s content strategy centers around authenticity, cultural appreciation, and advocacy. Her makeup tutorials often highlight Middle Eastern beauty trends, empowering followers to embrace their heritage while experimenting with modern looks. Her beauty content, while meticulously crafted, is approachable and intended to inspire her followers.

Activism is another cornerstone of Adolla’s content strategy. Through her TikTok posts, she raises awareness on social issues, especially concerning Palestinian rights, making her platform a space for both beauty and education. This dual focus allows her to connect with a diverse audience who share her interests in beauty and social justice.

Adolla has successfully crafted a unique identity on social media, blending beauty with activism. Her ability to engage with her audience on critical issues while providing beauty inspiration has solidified her status as a leading influencer in Jordan. Adolla's journey reflects the power of social media as a platform for both personal expression and social change. Her dedication to her craft and advocacy work continues to inspire, making her a powerful voice in beauty and activism.

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About the author

Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.