Who is Alena Yuann?

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Alena Thompson: Gen Z’s UCLA Fashion Maven Blending Self-Care, Humor, and Style

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Alena Thompson is a 21-year-old UCLA student and lifestyle creator who documents her style evolution, beauty routines, and daily college life with a mix of humor and vulnerability. Her content reflects the duality of a young woman growing into her confidence while staying grounded in the reality of campus life. She’s not just putting on outfits—she’s narrating her growth, joking about fashion fails, and sharing the emotional wins behind each “glow-up.”

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Alena’s creative niche lives at the intersection of aesthetic and self-acceptance. From skincare breakdowns to thrift hauls, she positions herself as both your fashion-savvy friend and your self-care accountability partner. Her posts are often structured as mini-series (like “How to Glow Up at Home”), which build narrative arcs her followers can return to.

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She doesn’t shy away from showing imperfections—acne, awkwardness, or mental burnout—which makes her content feel real and, in turn, valuable. Her followers aren’t chasing aspirational beauty—they’re celebrating shared growth. And brands that engage with her are stepping into a space where authenticity is the strongest currency.

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Whether she’s talking about fashion trends she “strongly dislikes” or filming chaotic dressing room try-ons, Alena’s charm lies in her self-awareness and comedic pacing. She is not a filtered persona—she’s a lived-in personality thriving on relatability.

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An Influencer Active on Social Media

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Alena Thompson brings casual charm, humor, and smart fashion content to over 1.4M followers across TikTok, Instagram, and YouTube with high engagement and a Gen Z voice.

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Alena Yuann's Social Media Strategy Analysis

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TikTok: A Style-Focused Hub for Gen Z Viewers

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Alena’s TikTok strategy is rooted in bite-sized, aesthetic-forward content that speaks directly to Gen Z’s fashion and beauty interests. With over 604K followers and a remarkable engagement rate of 11.68%, her videos regularly pass 1 million views, especially those tackling skincare, hair tutorials, and thrifted outfits. She posts nearly twice a week, consistently releasing “glow-up” content in serialized episodes like How I Cleared My Acne and Claw Clip Hairstyles.

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She uses a tight visual language: capitalized headlines, emoji framing, and slightly cheeky tone (“GORGINA in photos”) to appeal to viewers scrolling quickly. Her videos are not polished in a traditional influencer sense—they feel relatable, as if filmed mid-routine, yet they maintain clarity and visual consistency.

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Each post is formatted to be instantly legible and replayable, a key to her high retention and rewatch rate. She often makes herself the subject of transformation, which builds trust around her recommendations and hacks.

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This self-centric content model reinforces her authority without relying on brands for validation. It also provides space for future sponsors to insert products organically within a clearly performing format.

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• Username: @alenayuann
• Influence Score: 89.3 / 100
• Followers: 604.3K
• Activity: 1.9 videos/week
• Engagement Rate: 11.68%
• Growth (30 days): 0%
• Average Engagement: 70.6K
• Posting Habits: Twice a week at 5 PM EST

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Instagram: Personal Narratives Meet Public Style

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Alena’s Instagram following of 396.6K thrives on outfit pics, reels of thrift-store hauls, and humorous captions like “Fashion Trends I Hate 😒.” With 9 posts a month and a high 8.51% engagement rate, her grid blends polish with informality—a hybrid of aesthetics and memes.

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She taps into the language of “oversharing” intentionally, as her bio proclaims: “I'm a college student at UCLA who loves to overshare on the internet.” This honesty anchors her identity, especially in contrast to overly curated beauty influencers.

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Unlike on YouTube, here she engages frequently, using text overlays and simple visuals that resemble her TikToks but with slightly more personal storytelling. For example, her post celebrating graduation reached over 2.1M views, blending humor, academia, and glamor in one go.

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Instagram is the platform where her relatability peaks—every post feels like a peek into a young woman’s dorm life, shopping carts, and bad skin days.

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• Username: @alenayuann
• Influence Score: 86.6 / 100
• Followers: 396.6K
• Activity: 9 posts/month
• Engagement Rate: 8.51%
• Growth (30 days): 0%
• Average Engagement: 33.7K
• Posting Habits: Twice a week at 12 PM EST

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YouTube: Viral Shorts Without Commitment

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On YouTube, Alena has 411K subscribers despite only posting about once a year, indicating strong cross-platform traffic rather than platform-native growth. Her few shorts—like 7 Ways to Wear One Cardigan and Claw Clip Hairstyles—easily top 1.3 million views, and mimic her TikTok formatting.

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The channel’s lack of consistency hasn’t slowed her down—viewers clearly discover her through TikTok and Instagram and find similar high-performing vertical content repurposed here. Her thumbnails mirror TikTok titles, helping fans instantly recognize her tone and aesthetic.

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This platform operates more like a passive archive of her strongest content, not a true community channel. Still, her performance is notable: zero growth doesn’t equal zero value, as her backlog delivers enduring search-driven traffic.

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If she chose to increase her posting cadence even slightly, YouTube could become a dominant long-form or sponsorship channel without rethinking her content strategy.

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• Username: @alenayuan
• Influence Score: 81.6 / 100
• Followers: 411K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Alena Yuann's Social Media Influence Summary

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Alena Thompson ranks in the Top 1% for Outfits & Styling both in the U.S. and globally, placing her at #48 nationally and #385 worldwide. On TikTok, she holds a Top 2% position in the U.S., thanks to her consistently high engagement and viral-ready lifestyle content.

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Learn more about the Favikon Methodology here

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Content Strategy: Self-Aware, Episodic, and Ultra-Relatable

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Alena’s content thrives on narrative. Her most effective series—like “Glow Up at Home”—operate like micro-vlogs, offering continuity that encourages binge-watching. She uses humor to disarm, education to deliver value, and personal storytelling to maintain loyalty. She doesn't “influence”—she shares, reflects, and invites others to join her evolution.

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Reachability & Partnerships

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Alena is highly approachable for fashion, skincare, and student-focused brands. She’s worked with Ulta Beauty, Coach, and Laneige, often tagging them in routine-based content rather than scripted promotions. Her ability to embed products into narrative content makes her a strong candidate for long-term partnerships.

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Her network includes creators like Charis Cheung and cultural icons like LISA (BLACKPINK), as well as brands like Manyo, H&M, and BOSE—highlighting her integration into both lifestyle and K-beauty spaces. She favors alignment and tone over trendiness, making her a dependable and authentic partner.

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Conclusion: Alena Thompson—Turning Internet Oversharing into Gen Z Gold

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Alena Thompson has built a brand not by being perfect, but by being real. Her thoughtful content structures, casual tone, and UCLA-student perspective make her one of the most relatable lifestyle voices among young digital creators today. For brands, she offers more than visibility—she offers trust, loyalty, and honest influence wrapped in a “glow-up” edit.

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