Who is Alex Costa?

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Alex Costa: Elevating Men's Fashion and Grooming with Style-Driven Influence

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Alex Costa is a Brazilian-born content creator known for making men’s grooming and fashion both aspirational and accessible. He built his career by sharing hairstyle tutorials, product reviews, and fashion breakdowns targeted at everyday men. His videos are instructional without being clinical, often including step-by-step grooming routines. This straightforward tone helped him build a loyal global male audience.

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What sets Alex apart is his dual role as both content creator and brand founder. He launched Forte Series, a men’s haircare line featured in over 60 tagged posts, where he personally demonstrates the product's usage. Unlike influencers who promote other companies, Alex often builds the campaigns around his own products. His content directly supports sales through tutorials and personal endorsement.

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Alex’s visual consistency is a hallmark of his content—clean lighting, muted backdrops, and polished looks define his feed. He avoids humor, shock content, or trending audio in favor of evergreen topics like “best fragrances” or “how to style thick hair.” This makes his content bingeable and relevant months after posting. His image and tone remain steady across all platforms.

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Instead of chasing virality, Alex emphasizes credibility and value, making him a preferred partner for luxury and grooming brands like Suitsupply, Cadillac, and The House of Creed. His engagement is driven by tutorial-based loyalty, not fast-paced trend cycles. Whether on Instagram, YouTube, or his own storefront, Alex operates with the precision of a brand rather than a typical influencer.

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An Influencer Active on Social Media

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Active across YouTube, Instagram, TikTok, and X with a strong focus on men’s grooming, fashion, and self-development, reaching over 7.7M followers.

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Alex's Social Media Strategy Analysis

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YouTube: Grooming Authority with Global Reach

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Alex Costa’s YouTube channel is the foundation of his grooming influence, where he shares educational videos aimed at improving men's self-image. Each upload focuses on a specific topic—like “how to choose the right fragrance” or “best hairstyles for your face shape.” His clean editing, consistent thumbnails, and direct address style build immediate trust. The 4.1M subscriber base reflects long-term value over trend-driven growth.

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His posting frequency is low at 4 videos per month, but each one carries weight and evergreen utility. Unlike daily vloggers, Alex treats YouTube as a digital library of male-focused advice. His engagement isn't from quick reactions—it’s from being a trusted source for repeatable advice. The content aligns tightly with Forte Series, reinforcing brand loyalty through education.

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Alex rarely deviates from core topics: hair, fashion, fragrance, and confidence. He doesn’t chase challenges or genre shifts, which gives his channel a clear voice. The most common call-to-actions include grooming tutorials using Forte Series products, often mid-video rather than at the end. His visuals are minimalist, and his wardrobe is styled to support each lesson.

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Sponsored content is carefully aligned and often indistinguishable from native posts, with Suitsupply, Cadillac, and The House of Creed integrated seamlessly. These placements never feel forced—Alex often models suits or drives branded luxury cars while still discussing grooming topics. This natural approach allows brands to benefit from his authority without disrupting the viewer experience.

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• ‍Username: @alexcosta‍
• Influence Score: 82.3/100‍
• Followers: 4.1M‍
• Activity: 4 videos/month‍
• Engagement Rate: 0.09%‍
• Growth (30 days): 0%‍
• Average Engagement: 3.6K‍
• Posting Habits: Twice a month at 7 PM EST

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Instagram: Aesthetic Tips and Brand Ambassadorship

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Alex’s Instagram (@alexcosta) operates like a lifestyle portfolio for his fashion and grooming advice. With 2M followers and 9 monthly posts, it serves as a curated extension of his grooming philosophy. His visuals feature high-resolution outfit shots, Forte Series product demos, and luxury partnerships like Suitsupply or McLaren. The layout, tone, and color grading are consistent, projecting polish without pretension.

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He posts most often at 9 AM EST, aligning with a male audience likely browsing before bed or after work. Content ranges from solo grooming reels to editorial-style portraits with captions that provide grooming tips. His tone remains authoritative but non-preachy, focused on style education rather than personal updates. Every post includes either an aesthetic, product, or informative takeaway.

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Alex tags Forte Series in more than 60 Instagram posts, making it a central piece of his feed. He demonstrates its usage within tutorials, before-and-after transformations, and grooming breakdowns. His consistency in featuring the brand makes the feed double as a product catalog. Unlike most founders, he doesn’t just mention the brand—he models its application in nearly every grooming post.

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Instagram is also where Alex collaborates with other lifestyle and fashion brands, including Cadillac and The House of Creed. These partnerships are introduced through styled shoots or caption callouts without disrupting feed cohesion. He maintains a conversational tone while upholding visual authority—helping brands appear aspirational and trustworthy in the same breath.

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• ‍Username: @alexcosta‍
• Influence Score: 89.7/100‍
• Followers: 2M‍
• Activity: 9 posts/month‍
• Engagement Rate: 0.74%‍
• Growth (30 days): +0.16%‍
• Average Engagement: 15.2K‍
• Posting Habits: Twice a week at 9 AM EST

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TikTok: Visual Teasers and Compact Advice

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On TikTok, Alex Costa shares grooming tips in under 30 seconds, targeting a younger audience with short attention spans. His account, with 1.6M followers, is a compact version of his YouTube channel—highlighting the same insights in a tighter format. His most popular videos involve hair styling steps and fragrance recommendations edited for mobile viewing. TikTok is not his primary content hub, but it extends his reach to Gen Z viewers.

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He uploads less frequently here, averaging just 0.8 videos per week. Despite the low volume, each video is crafted with the same visual polish as his YouTube content. He doesn’t rely on trends, dances, or viral sounds—instead, he uses original narration over music beds to keep attention on the message. This disciplined strategy sets him apart in a platform crowded with chaotic visuals.

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Engagement is lower on TikTok, with an average of 978 interactions per post and a 0.06% rate. However, these numbers don’t reflect the full intent of his strategy—visibility, not virality. His grooming mini-guides are often repurposed from longer videos, providing value to new users without reinventing the wheel. This repackaging helps with platform efficiency and brand recall.

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Forte Series is occasionally mentioned but less aggressively pushed on TikTok than Instagram or YouTube. The format here is more about getting discovered by algorithm-driven viewers than driving direct conversions. His presence is consistent in tone but experimental in cadence, suggesting he uses TikTok more as a reach tool than a core pillar of his brand ecosystem.

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• ‍Username: @alexcosta‍
• Influence Score: 78.9/100‍
• Followers: 1.6M‍
• Activity: 0.8 videos/week‍
• Engagement Rate: 0.06%‍
• Growth (30 days): 0%‍
• Average Engagement: 978‍
• Posting Habits: Once a week at 10 AM EST

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X: Passive Visibility with Minimal Focus

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Alex Costa’s presence on X (formerly Twitter) is low-volume and low-engagement, with 63.7K followers and an average of 1.4 tweets per week. He primarily uses it to share external links to his YouTube uploads or product announcements. Unlike his visual platforms, this one lacks original grooming or fashion commentary. It serves as a brand continuity tool rather than a community-building space.

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Most of his tweets see minimal interaction, averaging just 30 engagements per post with a 0.05% engagement rate. He avoids joining trending topics or participating in viral threads, instead using the platform as a silent archive of his public updates. The tone remains clean and informative, though less personal and less visual than what audiences see on Instagram or YouTube.

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Alex does not use X for customer service, conversation, or storytelling—it’s a one-way promotional feed. This makes sense given his visual-first brand identity and lack of conversational content style. While many creators use the platform for hot takes or memes, Alex stays firmly in a style-first lane.

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Its inclusion in his social footprint is more about discoverability than performance. It ensures his brand surfaces in search results and allows for collaboration tags from luxury partners. Although inactive in tone, it complements his polished creator identity and supports his omni-channel visibility.

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• ‍Username: @alexcosta‍
• Influence Score: 69/100‍
• Followers: 63.7K‍
• Activity: 1.4 tweets/week‍
• Engagement Rate: 0.05%‍
• Growth (30 days): -0.09%‍
• Average Engagement: 30‍
• Posting Habits: Once a week at 10 AM EST

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Alex Costa's Social Media Influence Summary

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Alex Costa holds a Favikon Influence Score of 8,958 points, ranking him among the top male fashion creators globally. He is #1 in Men’s Fashion · Brazil and #42 worldwide, with strong placements on Instagram both in Brazil (#2048) and globally (#16794). These rankings highlight his authority in grooming and fashion, especially within the Brazilian and international style sectors.

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Learn more about the Favikon Methodology here

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Content Strategy: Precision, Consistency, and Personal Branding

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Alex Costa’s strategy is built on visual consistency, topic authority, and cross-platform reinforcement. His videos are visually clean and optimized for teaching—rarely including skits or humor. Each post has a purpose, whether it’s explaining product benefits or showcasing a full outfit build. His grooming brand, Forte Series, isn’t treated as a sideline—it’s embedded in the content itself. With 60+ tags and recurring placement, Forte Series appears naturally within tutorials, giving the brand ongoing exposure without breaking viewer flow. This product-content blend drives trust and conversion simultaneously.

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Reachability and Partnerships

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Alex Costa is highly reachable for partnerships, with regular content across Instagram (9 posts/month) and YouTube (4 videos/month), and visible brand tags in over 60 posts. His campaigns typically highlight Forte Series or high-end collaborators like Suitsupply and Cadillac through styled product demos. He posts consistently at viewer-optimized times, such as 9 AM EST for Instagram and 7 PM EST for YouTube. This structured schedule makes him a dependable partner for time-sensitive launches.

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His estimated post rate falls between $20K–$40K, aligned with his polished aesthetic and Top 1% fashion ranking. Rather than inserting products randomly, Alex builds entire segments around brand integration—using Forte Series in grooming guides or showcasing Cadillac vehicles in style shoots. He rarely deviates from style and grooming, ensuring brand alignment without content drift. His reach spans both lifestyle buyers and grooming-first male audiences, making him ideal for targeted campaigns.

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Conclusion: Blueprint for Grooming-Focused Fashion Influence

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Alex Costa has become a go-to voice in men’s grooming and fashion by sticking to a clean, educational content strategy. With high-quality visuals, expert positioning, and seamless product integration, his digital footprint is both influential and commercially valuable. Ranked #1 in Brazil and Top 50 worldwide in men’s fashion, his influence is measurable and consistent. Whether you're a luxury brand or grooming startup, Alex offers built-in trust, proven engagement, and a product-savvy audience. He isn’t chasing trends—he’s setting standards for what men’s lifestyle content can look like in 2025.

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