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Who is Alexia Laroche-Joubert?

Few figures embody the evolution of French media like Alexia Laroche-Joubert. As the CEO of Banijay France, she combines strategic vision with creative instinct, leading one of Europe’s biggest entertainment groups.

October 16, 2025
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Alexia Laroche-Joubert: The powerhouse redefining French television

Few figures embody the evolution of French media like Alexia Laroche-Joubert. As the CEO of Banijay France, she combines strategic vision with creative instinct, leading one of Europe’s biggest entertainment groups. Her posts feel both grounded and aspirational, offering a rare glimpse behind the curtain of France’s television industry. Whether she’s at a film festival, on set, or sharing moments of reflection, Alexia brings authenticity to every corner of her professional world.

1. Who she is

Alexia Laroche-Joubert is a producer, executive, and one of the most influential women in French television. She began her career in media production before becoming a driving force behind some of France’s most successful shows. Today, as the CEO of Banijay France, she oversees a portfolio that includes major productions for Prime Video, Netflix, and TF1. Her journey reflects a deep passion for storytelling and a sharp understanding of audience evolution. Beyond her executive role, she remains a creator at heart, shaping entertainment that reflects France’s cultural and creative pulse.

2. A network of heavyweights

Alexia Laroche-Joubert's sphere of influence

Alexia’s professional network spans across the global entertainment ecosystem. Her connections include Netflix, Prime Video, Canal+, Endemol Shine Group, and L’Oréal, as well as institutions like Bpifrance and Forbes France. Collaborating with high-level executives, creators, and media leaders, she sits at the intersection of business and creativity. This network reinforces her credibility as both a corporate leader and a cultural innovator.

3. Why people listen

Alexia Laroche-Joubert's popular posts across social media

People follow Alexia because she shares her world without filters. Her posts mix professional updates with candid reflections, showing the woman behind the title. She speaks directly to her audience about the realities of leadership, the evolution of television, and the importance of creative collaboration. Her tone feels natural and confident, making her content engaging to both media insiders and aspiring creators.

4. Authenticity that resonates

Alexia Laroche-Joubert's Authenticity Score Details

With a Favikon Authenticity Score of 97.5/100, Alexia maintains one of the most genuine presences in the French media space. Her growth from 9,466 to nearly 90,000 followers in just 18 months came naturally, with no artificial boosts or spikes. Comments under her posts often come from respected professionals in the TV and streaming industries who discuss projects, partnerships, and creative processes. She balances her role as a CEO with her personality, showing that leadership and authenticity can coexist.

5. Numbers that back it up

Alexia Laroche-Joubert's social media rankings

Alexia holds an Influence Score of 7,928 points, ranking in the Top 1% of LinkedIn creators in France and Top 1% in the TV & Radio category worldwide. Her posts consistently receive thousands of views and strong engagement across both LinkedIn and Instagram. With an Engagement Quality Score of 88/100, she fosters meaningful dialogue that extends beyond likes. Her steady posting rhythm and professional insights keep her audience connected to the fast-moving world of entertainment.

6. Collaborations that matter

Alexia collaborates with some of the biggest names in media and entertainment. Through Banijay France, she has partnered with Netflix, Amazon Prime Video, TF1, and Canal+ on original productions. She also engages with Forbes France and Bpifrance to promote creative entrepreneurship. Her collaborations go beyond content production, shaping the future of French television by supporting new talent and innovative storytelling formats.

7. Why brands should partner with Alexia Laroche-Joubert

Partnering with Alexia means aligning with one of the most trusted and visible leaders in French entertainment.

  • Co-create campaigns highlighting creative leadership and media innovation
  • Collaborate on thought leadership series about diversity and inclusion in entertainment
  • Organize speaking engagements or masterclasses on women in leadership and production
  • Develop branded storytelling projects with Banijay France’s production expertise

8. What causes she defends

Alexia is a vocal advocate for female empowerment and diversity in media. She uses her platform to push for gender balance in production, equal opportunities in leadership, and a more inclusive creative industry. Through interviews and public appearances, she amplifies women’s voices in entertainment and challenges stereotypes in the French audiovisual sector. Her leadership style embodies her belief that diversity drives creativity and innovation.

9. Why Alexia Laroche-Joubert is relevant in 2026

As the media industry evolves with streaming and AI-driven storytelling, Alexia stands as a bridge between tradition and transformation. Her leadership keeps Banijay France ahead of global trends while nurturing the next generation of creators. In 2026, as the lines blur between platforms, she continues to champion original content and creative freedom. Her voice represents a blend of authority, innovation, and humanity in an industry driven by change.

Conclusion: A voice shaping tomorrow’s media

Alexia Laroche-Joubert’s influence extends far beyond television. She represents a generation of leaders who mix empathy with excellence, strategy with creativity. Her journey proves that authenticity and ambition can coexist in the entertainment world. By empowering others and leading with purpose, she continues to inspire the next wave of storytellers and decision-makers.

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