Who is Alice Mukendi?

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Alice Mukendi: Elevating Haircare and Representation in Beauty With Power and Purpose

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Alice Mukendi is a Dallas-based beauty and lifestyle creator who has carved a powerful space in digital media through her mastery of haircare and advocacy for representation. Her content is rooted in culture, community, and confidence—most notably in her signature braiding tutorials and empowering on-screen presence. With a growing global audience, she uses her voice to amplify underrepresented beauty standards. For Alice, every braid is both a craft and a statement.

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She began her journey by sharing haircare tips online, but quickly gained traction for her authentic storytelling and the pride she brings to Black hair. Her TikTok presence exploded thanks to ASMR braiding videos that offer both visual satisfaction and cultural affirmation. These clips are not just about technique—they are celebrations of identity, family, and heritage. Through this lens, Alice reclaims beauty on her terms.

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Beyond hair, Alice’s content dives into social justice, motherhood, and the politics of visibility. She speaks candidly about discrimination and often uses her platform to spotlight global moments—like attending the Cannes Film Festival as a representative of Black excellence. Her Reels and Shorts offer a mix of behind-the-scenes intimacy and bold public advocacy. Her storytelling is always grounded in lived experience.

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At her core, Alice is a creator with a cause. Her digital footprint is expansive, but her message is focused: beauty is power when rooted in truth. Whether partnering with CNN or styling her daughter’s hair on camera, she radiates purpose in every frame. Alice Mukendi is not simply a content creator—she’s a cultural force who redefines beauty one post at a time.

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An Influencer Active on Social Media

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Alice maintains an expansive, high-performance presence across TikTok (12.4M followers), Instagram (3.4M followers), and YouTube (2.6M followers)—making her one of the most followed haircare creators globally. Each platform plays a distinct role in her storytelling and community engagement.

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Alice Mukendi's Social Media Strategy Analysis

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TikTok: The Epicenter of Empowerment

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Alice’s TikTok (@beautybyalicedimplz) stands as the cornerstone of her digital presence, commanding a community of 12.4 million followers. Her strategy thrives on high-frequency content, averaging 12.7 videos per week, with a strong focus on hair braiding and beauty rituals. Among her most recognizable formats are ASMR braiding videos, which uniquely combine sensory appeal with hair artistry. These not only entertain but affirm Black beauty through rhythm, texture, and cultural care.

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A defining element of her TikTok content is the integration of activism into her personal narrative. She regularly shares experiences from global stages like the Cannes Film Festival, using beauty content as an entry point into conversations about discrimination and representation. Captions often challenge viewers to reflect, while still remaining accessible. Brand integrations, such as with Koryn Hair Paris, are executed with a seamless blend of storytelling and purpose.

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Visually, Alice balances professionally lit shoots with intimate, candid clips, cultivating authenticity without sacrificing quality. This blend reinforces her credibility as both a creator and a community advocate. Her content feels polished but lived-in—strategically produced without feeling out of touch. Her twice-daily posting at 10 PM taps into viewer behavior, optimizing for both visibility and consistency.

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The numbers back up her strategy: an average of 516.7K views per video, 35.6K average engagements, and a healthy 1.09% growth rate over the past month. These figures reflect not only volume but sustained impact. TikTok is more than a channel for Alice—it’s her frontline platform for community-building, cultural storytelling, and haircare influence at scale.

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• Username: @beautybyalicedimplz
• Influence Score: 93.1/100
• Followers: 12.4M
• Activity: 12.7 videos/week
• Engagement Rate: 0.29%
• Growth: +1.09%
• Average Engagement: 35.6K
• Posting Habits: Twice a day at 10 AM EST

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Instagram: Visual Identity and Daily Life

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On Instagram (@beautybyalicedimplz12), Alice curates a visual narrative that blends motherhood, beauty entrepreneurship, and cultural storytelling for her 3.4 million followers. Her content often includes candid mother-daughter moments, behind-the-scenes glimpses of her salon work, and polished Reels. Each post reinforces her dual identity as a stylist and nurturer. Whether it’s a hair tutorial or a family photo, she frames beauty through a deeply personal lens.

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What distinguishes Alice’s Instagram is her ability to weave professional hairstyling with intimate home life. A standout example is her post straightening her daughter’s hair, captioned with affirmations of Black maternal care and heritage. These moments create a genuine connection with her audience, many of whom relate to similar family experiences. It’s not just a showcase—it’s a cultural reaffirmation delivered through everyday beauty.

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Instagram also functions as a strategic branding tool. Alice regularly tags partners like Kaleidoscope Hair Products and World Influencers Forum, making the platform a consistent outlet for brand alignment. With 12 posts per month, her frequency is lower than TikTok, but each post is meticulously styled and planned. From crisp visuals to meaningful captions, Instagram is her space for curated storytelling.

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Performance-wise, her Reels generate solid engagement, especially those that capture hair transformations or styling sequences in motion. Her average engagement sits at 8K, with average views of 186.7K per post. Although her 0.24% engagement rate is modest, the strength of her community lies in its trust and emotional resonance. On Instagram, Alice isn’t chasing virality—she’s nurturing long-term brand equity.

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• Username: @beautybyalicedimplz12
• Influence Score: 85/100
• Followers: 3.4M
• Activity: 12 posts/month
• Engagement Rate: 0.24%
• Growth: 0%
• Average Engagement: 8K
• Posting Habits: Twice a day at 10 AM EST

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YouTube: Archiving Impactful Moments

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Alice’s YouTube Shorts channel (@itsalicemukendi9186) functions as a high-impact archive of her most meaningful content, drawing in 2.6 million subscribers. While she only posts about 6.2 videos per month, each upload carries strong brand alignment. Her Shorts often feature joyful moments—braiding sessions with Black children, celebratory salon clips, or family milestones. Even with less frequency, each post delivers clarity of purpose and emotional resonance.

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A key strength of Alice’s YouTube strategy is its cinematic quality. Her Shorts are visually composed and narrative-driven, often highlighting events like Juneteenth pop-ups or empowering community gatherings. These videos regularly surpass 120K views, despite a lower engagement rate of 0.04%, proving her strong reach. Here, she prioritizes visibility and message delivery over comment volume or interactivity.

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YouTube also allows Alice to repurpose top-performing TikToks, giving successful content an extended lifespan across platforms. This repurposing strategy targets viewers outside her TikTok audience—especially those less engaged on short-form-first apps. Her stylistic consistency ensures that whether followers meet her on YouTube or Instagram, the experience aligns. The tone is more reflective than reactive, with a focus on cultural storytelling.

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Although YouTube is not her most intimate platform, it strengthens her brand among older or global audiences. It serves as a showcase of her best performing visual work, expanding her influence while preserving her aesthetic and voice. Alice uses it wisely—fewer posts, more intention, longer impact. It’s less a channel for growth and more a gallery of legacy content.

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• Username: @itsalicemukendi9186
• Influence Score: 80.2/100
• Followers: 2.6M
• Activity: 6.2 videos/month
• Engagement Rate: 0.04%
• Growth: 0%
• Average Engagement: 1.2K
• Posting Habits: Once a year at 8 PM EST

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Alice Mukendi's Social Media Influence Summary

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Alice holds a Favikon Influence Score of 9,232, ranking her as a Top 2 creator overall and #2 in the Haircare – U.S. category. She also ranks in the Top 1% on TikTok in the U.S. and globally, and among the Top 10 haircare creators worldwide. Her influence is not only social—it’s cultural.

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Learn more about the Favikon Methodology here

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Content Strategy: Bold, Braided, and Rooted in Identity

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Alice’s content strategy is deliberate: braid visuals as storytelling, cultural pride as positioning, and consistency as the engine. Her mix of ASMR hair sessions, festival experiences, and family moments creates a multidimensional brand that connects with both heart and culture.

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Reachability and Partnerships

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Alice is both visible and selective. Her estimated post value sits between $30K–$60K, and she frequently partners with high-integrity brands like CNN, Koryn Hair Paris, and World Influencers Forum. She’s tagged CNN 5 times, Koryn Hair 5 times, and World Influencers Forum 6 times.

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She is most active and responsive on TikTok, where she posts nearly every day. Campaigns aligning with empowerment, inclusivity, and beauty education are most likely to gain traction. Her values aren’t a theme—they’re a filter for the brands she chooses to work with.

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Alice Mukendi: Where Hair Meets Culture, and Beauty Becomes a Statement

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Alice Mukendi isn’t just making braids—she’s making history. Her ability to merge technical hair mastery, global advocacy, and unapologetic storytelling positions her as one of the most impactful beauty creators of her generation.

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View the AI-powered profile

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