Who is Anjeni Khusul?

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Anjeni Khusul: Transforming Beauty Content into a Relatable, Cultural Journey

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Anjeni Khusul is a U.S.-based beauty creator known for her vibrant, detail-oriented makeup tutorials that often reflect her cultural background and personal milestones. She gained popularity on TikTok and Instagram by combining expert-level application techniques with storytelling that resonates—whether it’s recreating wedding looks or nostalgic high school hairstyles. Her visual content doesn’t just instruct; it engages viewers emotionally, making her tutorials both informative and relatable.

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Unlike many beauty influencers who rely solely on trends, Anjeni anchors her content in routine and real-world context, like the skincare prep she uses before events or how she tailors looks based on skin tone. This hands-on, honest approach sets her apart in a saturated beauty niche. She often shares why a product works for her, especially from brands like M·A·C, Benefit UK, and Armani Beauty, giving her reviews credibility. She avoids over-glamourizing and instead leans into content that feels achievable yet aspirational.

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Her content style is marked by strong product tagging and brand alignment, especially with Garnier, NYX, and Biossance. Whether she’s testing a new liner or showing brow shaping methods, Anjeni keeps her visuals clean and her messaging tight. Her most viral content—such as her brow routine or one-layer makeup base—has reached millions, reflecting a strong understanding of what her audience values: clarity, real results, and originality.

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Anjeni’s consistency and storytelling have earned her top 5% rankings in the U.S. makeup influencer space. But it’s her personal touch—like referencing how she gets ready for cultural celebrations—that makes her stand out. She’s not just another influencer doing beauty; she’s someone letting her audience into her world through it. That fusion of skill and identity is the core of her brand.

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An Influencer Active on Social Media

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Anjeni’s influence is centered on two key platforms: TikTok and Instagram. While she has experimented with YouTube Shorts, it remains her smallest channel with minimal activity. TikTok is her clear stronghold, supported by consistent, highly engaging video content. Instagram serves as a complementary portfolio—showcasing polished reels, reposts, and makeup breakdowns.

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Anjeni Khusul's Social Media Strategy Analysis

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TikTok Strategy: Tutorial-Led Engagement Rooted in Cultural Storytelling

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Anjeni’s TikTok presence is her most dominant, with over 965K followers built on a foundation of short, practical tutorials that double as storytelling moments. She often uses culturally grounded themes—such as traditional wedding glam or nostalgic school hairstyles—to add meaning behind the makeup. Her captions are minimal but always tagged with relevant products, such as NYX or Garnier, making her content both shoppable and experience-driven.

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She leans heavily into visually tight edits—close-up eyeliner shots, brush techniques, or brow shaping sequences—allowing viewers to absorb the process step by step. There’s no fluff: each second is designed to educate or emotionally pull in the viewer. One of her standout videos, a “puppy eyeliner” tutorial, went viral with over 741K views, thanks to its simple concept and nostalgic appeal. Anjeni doesn’t rely on heavy transitions or filters; instead, she maintains an organic, handheld filming style that feels personal and direct.

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Her posting pattern is impressively consistent, averaging 7.1 videos a week, typically released around 1 PM—suggesting a clear understanding of when her audience is most active. Even when discussing sponsored products, she avoids hard-selling and instead places emphasis on use-case—demonstrating how she personally uses each product rather than just displaying it. This maintains trust with her audience while still supporting paid campaigns.

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Despite a recent dip in follower growth (-0.5%), her average views (10.6K per video) and targeted reach remain strong. She tends to favor 15–30 second videos, maintaining high retention with a hook in the first 3 seconds—often a relatable statement or zoomed-in beauty dilemma. This quick, humanized hook is a signature of her TikTok strategy and helps her stand out amid oversaturated beauty trends.

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• Username: @anjenikhusul
• Influence Score: 75.9/100
• Followers: 965.8K
• Activity: 7.1 videos/week
• Engagement Rate: 0.07%
• Growth (30 days): -0.5%
• Average Engagement: 647
• Posting Habits: Daily at 1 PM EST

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Instagram Strategy: Visual Polish with Niche Virality and Product Authority

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Instagram functions as Anjeni’s secondary platform, where she brings more polish and structure to her content compared to the raw, fast-paced vibe of TikTok. Her 225.6K followers are highly responsive to her skincare prep clips, base routine breakdowns, and natural glam looks. She uses Instagram’s reel format almost exclusively, leveraging the vertical visual layout to focus tightly on application details like concealer blending or brow grooming.

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Anjeni often repurposes her TikTok videos for Instagram but tweaks captions, emphasizing product tags more explicitly—such as Biossance or M·A·C. Her visuals here include more flattering lighting, tighter camera angles, and occasional on-screen instructions, making the content easier to follow for new users. She doesn’t overproduce; instead, she elevates her raw style into something that feels refined yet accessible. This balance is a key reason her reels like the brow shaping tutorial surpassed 1.5M views.

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Unlike creators who mass-post, Anjeni maintains a focused cadence—about 7 posts per month—selecting content based on audience reaction or previous viral success. She tends to follow a loose format: a high-performing TikTok repurposed into a reel, accompanied by a brand mention and casual caption. The emphasis is on education and transparency, not curated perfection. That makes her Instagram feel like an extension of her TikTok, not just a highlight reel.

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Her engagement rate here (1.33%) far outpaces her TikTok average, reflecting a deeper interaction from Instagram’s beauty community. Most of her likes come in quickly within 24 hours, and her posting time—twice a week at 1 PM—is clearly tailored to her most engaged window. Instagram remains the platform where her tutorials carry the most long-term traction and brand appeal.

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• Username: @anjenikhusul
• Influence Score: 77.7/100
• Followers: 225.6K
• Activity: 7 posts/month
• Engagement Rate: 1.33%
• Growth (30 days): -0.93%
• Average Engagement: 3K
• Posting Habits: Twice a week at 1 PM EST

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YouTube Strategy: Untapped Potential from a Viral Launchpad

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Anjeni’s YouTube presence is minimal but telling. With just 1.9K subscribers and a last post two months ago, the channel hasn’t been nurtured. Yet, her most recent Short—posted in June—garnered 205K views and nearly 4K likes. This suggests that even with a dormant account, her content resonates when repurposed strategically. YouTube’s format could serve as a powerful extension of her tutorials if given the same consistency seen on TikTok and Instagram.

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Her current YouTube content mirrors Instagram Reels—short, no-dialogue clips focusing on visual transformation. The aesthetic is consistent with her brand: clean, well-lit, and product-centered. The viral video shows her post-hair-dye transformation, matching the narrative from her TikTok, indicating that even her Shorts have cross-platform appeal. The style is less about community and more about discovery, making it ideal for one-off reach.

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However, her inactivity—no uploads in the last two months—has caused the channel to stagnate. She currently has 0% growth, 0 engagements, and a posting habit listed as “once a year.” The platform is clearly not a current focus, but it holds potential for scaled educational content or long-form tutorials that don’t fit neatly into TikTok’s format. With even minimal effort, she could convert Shorts viewers into long-term subscribers.

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Given her success in short-form, YouTube could evolve into a next-step channel for product reviews, behind-the-scenes content, or mini masterclasses. Her technical delivery and structured visuals are already optimized for video, and YouTube’s monetization and discoverability features offer a longer content shelf life. For now, it remains an underused asset waiting to be activated.

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• Username: @anjenikhusul7389
• Influence Score: 8.5/100
• Followers: 1.9K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth (30 days): 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Anjeni Khusul's Social Media Influence Summary

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Anjeni Khusul ranks in the Top 5% of makeup influencers in the United States and the Top 4% globally, reflecting her strong niche authority. On Instagram, she holds a position in the Top 13% both nationally and worldwide, highlighting consistent performance in a competitive beauty landscape.

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Learn more about the Favikon Methodology here

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Content Strategy: Education Meets Aesthetics

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Anjeni's content strategy is structured around highly visual, educational beauty content—think step-by-step tutorials, makeup hacks, and skincare demos. But she doesn’t stop at just showing products; she brings emotional tone and relatability through captions, music, and natural lighting. She uses concise hashtags, clear product tags, and focuses on trending beauty topics like brow shaping, natural base routines, and nostalgic looks like "puppy liner" and “cute high school hairstyles.”

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Reachability and Partnerships

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Anjeni Khusul is highly reachable for brand collaborations, with her profiles clearly signaling openness to partnerships. She frequently tags and features products from brands like M·A·C, Benefit Cosmetics UK, and Armani Beauty in organic content—often without explicit sponsorship labels, suggesting existing or frequent collaborations.

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Her average post value is estimated at $6K, making her a cost-effective choice for brands targeting high-retention beauty audiences. Her consistent tagging, product placement, and clear visual integration of branded content indicate that she understands how to embed partnerships without compromising authenticity.

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Conclusion: Anjeni Khusul’s Influence is Rooted in Culture, Clarity, and Creativity

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Anjeni Khusul stands out not because she’s the most followed—but because she’s one of the most grounded. Her blend of personal storytelling, clear tutorials, and strong brand alignment shows she understands the modern beauty audience. She doesn’t just apply makeup—she shares why it matters to her, connecting followers to both the product and the person behind the brush.

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