Who is Annie-Mai Hodge?

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Annie-Mai Hodge: Serving Social Media Insights With Humor and Honesty

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Annie-Mai Hodge has a knack for making the fast-moving world of social media feel less overwhelming and a lot more fun. Known for her sharp commentary, weekly updates, and perfectly timed memes, she blends expertise with humor in a way that keeps audiences hooked. Whether it’s a new Instagram feature or a TikTok algorithm shift, Annie turns industry noise into clarity—and always with a wink.

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1. Who she is

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Annie-Mai Hodge is a UK-based social media strategist and creator who has become a go-to source for marketers and digital professionals worldwide. With years of hands-on experience in social media management, she’s built authority through consistency and creativity. Her signature “Social Tea” roundups break down platform updates, algorithm tweaks, and industry shifts in language that’s clear, engaging, and refreshingly human. Beyond being informative, her content often goes viral for its relatability, especially her witty takes on the life of a social media manager. Annie has positioned herself as both an educator and entertainer in the marketing world.

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2. A network of heavyweights

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Annie’s work connects her with some of the most influential players in marketing and SaaS. Her network spans platforms like LinkedIn, Substack, Notion, HubSpot, Veed, SEMrush, and Sprout Social, alongside top marketing voices and agencies. This places her at the crossroads of social media, digital marketing, and the creator economy. By engaging with professionals, founders, and creators alike, she strengthens her credibility and amplifies her reach across industries.

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3. Why people listen

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People listen to Annie because she’s both relatable and razor-sharp. She pairs expert insights with content that feels like an inside joke among marketers. Her posts spark meaningful discussions, constructive disagreements, and plenty of laughs. By balancing real updates with humorous commentary, she’s created a style that feels more like chatting with a colleague than reading a report. That’s why her audience doesn’t just follow her, they engage with her daily.

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4. Authenticity that resonates

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With a Favikon Authenticity Score of 97.5/100, Annie ranks among the most trusted voices in her field. Her growth from 88K to 118K followers shows steady momentum built on trust, not shortcuts. Her comments are full of personal anecdotes, debates, and real dialogue with professionals. She’s open about the realities of digital work and life, blending industry analysis with authentic storytelling, from platform updates to her personal journey into motherhood.

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5. Numbers that back it up

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Annie has built a following of 118K with an impressive +34% growth rate over 13 months. Her engagement quality is rated at 92/100, driven by meaningful discussions rather than surface-level likes. She ranks in the Top 1% of LinkedIn creators in the UK and is positioned #17 worldwide in Social Media, making her one of the most visible and respected voices in the industry. Her consistent posting rhythm ensures her insights are always timely and relevant.

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6. Collaborations that matter

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Annie’s expertise has naturally aligned her with SaaS tools, digital marketing platforms, and industry communities. She collaborates with brands like Notion, SEMrush, and HubSpot while spotlighting tools and updates that marketers use daily. Her partnerships always stay authentic, blending product mentions with genuine insights that bring value to her audience.

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7. Why brands should partner with her

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Working with Annie means plugging into a highly engaged audience of marketers, creators, and digital professionals. Her mix of expertise and humor makes her the perfect partner for campaigns that need credibility and personality. Brands could collaborate with her through:

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• Co-created content around new social media features or SaaS tools

• Thought leadership campaigns that bring humor into serious marketing topics

• Workshops and webinars on social media strategy and content creation

• Community-building campaigns that tap into her highly interactive following

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8. Why she's relevant in 2025

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The marketing landscape in 2025 is moving at breakneck speed, with AI, platform shifts, and the creator economy rewriting the rules. Annie is relevant because she helps people make sense of it all while keeping it fun. Her updates act as a trusted filter for marketers drowning in change, and her unique style keeps them coming back. In a time when audiences crave both value and authenticity, Annie delivers both in equal measure.

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Conclusion: Turning digital insights into authentic connections

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Annie-Mai Hodge has carved out a rare space where expertise meets entertainment. She’s not only a reliable source of social media news but also a voice that makes the industry feel more human. With her sharp insights, authentic presence, and playful approach, she’s become one of the most influential social media creators today. In short, if you want to understand the future of digital marketing, Annie’s the one to follow.

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