Who is Anouck Gotlib?

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Anouck Gotlib: The sweet spot between purpose and entrepreneurship

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Anouck Gotlib brings energy, warmth, and authenticity to the world of consumer startups. As the CEO of Belgian Boys, she’s not just running a brand. She’s redefining how modern founders connect business with purpose. Her posts blend leadership lessons, brand storytelling, and heartfelt reflections that remind you success is as much about kindness as it is about hustle.

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1. Who she is

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Anouck Gotlib is the CEO of Belgian Boys, a fast-growing CPG company known for bringing joy to breakfast tables with its indulgent European-inspired treats. Originally from Belgium and now leading from the U.S., Anouck has transformed the company into a beloved household name through smart retail strategy and creative branding. Her leadership extends beyond product sales, as she advocates for women entrepreneurs and emphasizes emotional intelligence in business. Whether she’s sharing a Forbes feature, celebrating her team, or reflecting on global events, her voice is deeply human and grounded in values.

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2. A network of heavyweights

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Anouck’s network is a blend of influential leaders, major retailers, and media outlets that shape the startup and consumer goods world. She connects with brands like Target, Costco, Walmart, and LinkedIn, while appearing in publications such as Forbes, ABC News, and Women’s Health. Her professional ecosystem includes founders, investors, and executives driving innovation across the CPG and startup sectors. It’s a network that amplifies her message of entrepreneurship with purpose and equality.

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3. Why people listen

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People follow Anouck because she keeps it real. Her posts honestly capture both triumphs and challenges, from distribution wins to family grocery trips. She doesn’t preach; she shares. Her approachable tone and transparency make her a relatable leader, especially for women balancing leadership and life. Whether she’s talking about burnout, parenting, or brand growth, her insights come from experience, not theory.

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4. Authenticity that resonates

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With an outstanding Favikon Authenticity Score of 96.5/100, Anouck’s content perfectly captures what it means to be a genuine founder. Her followers include peers who share real anecdotes, ask thoughtful questions, and celebrate milestones with her. Each post is rich in storytelling and emotion, grounded in business realities like logistics, product launches, and retail expansion. That balance between vulnerability and professionalism is what keeps her community loyal and engaged.

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5. Numbers that back it up

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Anouck’s following has grown from 10,997 to 15,298 in just 18 months. The growth is steady, organic, and fully earned. With an Influence Score of 5,839 points, she ranks in the Top 1% on LinkedIn in Belgium and the Top 6% in Startups & Entrepreneurship. Her engagement rate remains strong across posts, driven by founder-led storytelling and brand updates. Her mix of image, text, and article formats keeps her content versatile and authentic to her everyday rhythm.

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6. Collaborations that matter

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As the head of Belgian Boys, Anouck partners with some of the biggest names in retail, media, and innovation. From being featured in Forbes to joining Instacart’s Challenger Brand Roundtable, her work spans leadership discussions, brand storytelling, and advocacy for women in entrepreneurship. Her brand’s collaborations with major retailers like Walmart, Costco, and Target showcase her ability to scale purpose-driven products without losing authenticity.

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7. Why brands should partner with Anouck Gotlib

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Partnering with Anouck means collaborating with a CEO who embodies authenticity, purpose, and growth.

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• Co-create thought leadership content on women-led entrepreneurship and conscious consumerism.

• Collaborate on keynote talks or brand panels focused on business growth and gender equality.

• Launch authentic storytelling campaigns blending brand purpose with real founder experiences.

• Engage in co-branded retail or digital activations centered around community and everyday joy.

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8. What causes she defends

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Anouck uses her platform to advocate for female empowerment, women in tech and entrepreneurship, and the fight against antisemitism. Her posts often express empathy, unity, and resilience, especially when addressing global issues. She’s vocal about her identity and the importance of standing against hate while promoting inclusion and allyship. At the same time, she uplifts women founders, celebrates their wins, and encourages others to lead with courage and kindness.

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9. Why Anouck Gotlib is relevant in 2025

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In 2025, authenticity is the new influence, and Anouck embodies it. As the business world navigates burnout, digital fatigue, and shifting gender dynamics in leadership, her message of empathy-driven entrepreneurship feels more essential than ever. She represents a new kind of CEO: one who leads with transparency, prioritizes purpose, and still celebrates life’s simple joys (like pancakes and family).

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Conclusion: Leading with heart

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Anouck Gotlib isn’t just building a brand. She’s shaping a movement that proves kindness can scale. Her story reminds us that leadership doesn’t have to mean detachment; it can mean connection, vulnerability, and vision all at once. Through Belgian Boys and beyond, she continues to show what it looks like when business is built on purpose, passion, and heart.

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