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Who is Athénaïs Andreau?
She makes brands feel clear and look irresistible. Athénaïs Andreau blends artistic direction with sharp positioning. Her tone is friendly, fast, and practical. Creators and founders follow her to turn ideas into visuals people remember.

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Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.
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Athénaïs Andreau: Branding that looks good and works hard
She makes brands feel clear and look irresistible. Athénaïs Andreau blends artistic direction with sharp positioning. Her tone is friendly, fast, and practical. Creators and founders follow her to turn ideas into visuals people remember.
1. Who she is
Athénaïs is an artistic director and personal branding consultant. She helps startups, creators, and executives build strong identities with smart content and design. Her portfolio spans fashion, beauty, lifestyle, and tech. She shares behind-the-scenes processes, moodboards, and client wins that show the work, not just the highlight reel. Recent posts include a Cédric Grolet collaboration reaction, a rebrand in progress, and the launch of her studio series Good Looking. She positions herself as the creative partner who brings strategy and aesthetics together.
2. A Network of Heavyweights

Her orbit mixes cult labels and creator favorites. Think Jacquemus, Sephora, Glossier, Lacoste, and IKEA alongside B2B players like Favikon. Add photographers, designers, and founders who swap notes and amplify her launches. The network stretches from Paris fashion to startup marketing, which gives her projects style and reach.
3. Why people listen

She speaks like a maker. Short captions, clear tips, and visual proofs guide the reader from idea to result. Athénaïs shows moodboards, first drafts, and client context, so people learn how decisions happen. It feels like a studio visit with a notebook full of usable ideas.
4. Authenticity that resonates

Favikon rates her Authenticity Score at 92/100. Comments are real and specific, often from designers and clients who share their own takes. Her content earns Engagement Quality 88, AI Content 90, and Post Content 85. The vibe is candid and energetic, with stories from live projects and launches.
5. Numbers that back it up

She reaches 34.9K on LinkedIn, with extra presence on TikTok and Instagram. Growth sits around +4.28%, with 12 posts per month and very good engagement. She ranks Top 1% on LinkedIn in France, #218 overall, and #3 in Branding and Positioning France (#103 worldwide). Her Favikon Influence Score is 4 with 7,532 pts.
6. Collaborations that matter
Athénaïs partners with fashion and beauty brands, creators, and B2B players. She delivers brand platforms, visual identities, and content systems that scale across channels. Her Good Looking series showcases the craft behind the work and spotlights partners. Case posts read like mini playbooks for teams that want creative and conversion in one package.
7. Why brands should partner with Athénaïs Andreau

Because she turns creative thinking into assets that ship.
- Thought leadership and carousel series on brand positioning and content design
- Co-created visual identities with testable templates for social and product pages
- Workshops for founders and marketing teams on brand systems and creative ops
- Launch campaigns that pair storytelling, video, and studio-style case studies
8. Why Athénaïs Andreau is relevant in 2026
Content velocity is rising while attention is shrinking. AI tools flood feeds with look-alikes. Athénaïs brings designer taste and brand strategy that cut through. She shows how to use new tools without losing originality, then packages the result for growth.
Conclusion: Make it clear, then make it beautiful
Athénaïs Andreau builds brands people can spot and understand in seconds. She teaches while she creates, which turns followers into clients and clients into fans. Her work proves that creative taste plus simple systems beats loud trends. If your brand needs direction and a look that sticks, she is the partner to call.
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