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Who is Bessan Ismail?
Bessan Ismail has emerged as a leading social media influencer and artist from Syria, captivating millions with her dynamic presence and creative content. With an impressive influence score and an engaged follower base spanning various platforms, Bessan's content strategy and community engagement set her apart in the world of digital creators.
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Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.
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Bessan Ismail: A Creative Force in Social Media and Arts
Bessan Ismail is a renowned Syrian artist and social media influencer who has captivated millions with her versatile talent and creative flair. From music and videos to cultural storytelling, she consistently delivers engaging content that resonates with diverse audiences. Her journey as a creator began with a passion for expressing herself through music and art, eventually blossoming into a thriving digital career. Today, she is celebrated not only for her creativity but also for her ability to forge deep connections with her followers.
Born in Syria, Bessan's upbringing played a pivotal role in shaping her artistic identity. Her content reflects a unique blend of Middle Eastern culture and modern trends, creating a compelling mix that appeals to global audiences. Beyond her creative pursuits, she is deeply committed to using her platform to drive social change. She collaborates with organizations like the Nahda Association, advocating for women’s empowerment and addressing social and economic challenges.

Currently based in Dubai, Bessan leverages her location as a cultural hub to expand her reach and diversify her content. Her lifestyle content, often infused with humor and relatability, provides followers with an authentic glimpse into her life. Whether she’s creating viral TikTok challenges, sharing music projects on YouTube, or engaging with her Instagram community, Bessan’s multi-platform presence showcases her ability to adapt and innovate.
What truly sets Bessan apart is her dedication to uplifting and inspiring others. Her journey highlights the importance of perseverance, creativity, and a strong connection to one’s roots. By sharing her successes and challenges openly, she encourages others to pursue their dreams fearlessly. Bessan Ismail is not just a creator; she is a role model for aspiring artists and influencers worldwide.
An Influencer Active on Social Media

Bessan Ismail's social presence spans TikTok, Instagram, YouTube, and Twitter, accumulating millions of followers across platforms. She strategically leverages each medium to expand her reach and connect with diverse audiences.
Bessan's Social Media Strategy Analysis
TikTok: The Entertainment Hub

Bessan Ismail’s TikTok account is her most powerful platform, boasting 16.3M followers who eagerly engage with her dynamic and creative content. Her TikTok strategy revolves around relatable humor, cultural storytelling, and viral challenges, making her content widely shareable. By staying on top of trends, she ensures her videos reach a broad demographic while maintaining her unique artistic touch. From comedy sketches to music-related content, her videos consistently showcase her versatility and creative energy.
Her ability to adapt to TikTok’s fast-paced environment allows her to connect with younger audiences globally. Through consistent daily posting at 3 PM EST, she leverages TikTok's algorithm to maximize reach and engagement. Bessan often collaborates with other creators, adding variety and collaborative appeal to her feed. These partnerships not only increase her exposure but also solidify her position as a leading content creator in the Middle East.

Audience interaction plays a crucial role in her TikTok success. By responding to comments and participating in trending sounds and challenges, she keeps her followers engaged and invested in her journey. Her audience enjoys her content for its authenticity and humor, which bridges cultural gaps and appeals to a global community. This engagement drives her consistent growth of 1.24% per month and maintains her influence score of 97.4/100.
Bessan’s TikTok presence is a masterclass in creative consistency, offering a mix of entertainment and cultural connection. She strategically focuses on themes that resonate with her audience while leveraging her personality to build a loyal fanbase. With an average engagement of 287.2K per video, TikTok remains her go-to platform for showcasing her talents and expanding her influence.
- Username: @bessan_esmail
- Influence Score: 97.4/100
- Followers: 16.3M
- Activity: 4.4 videos per week
- Engagement Rate: 1.76%
- Growth: +1.24% (199.4K new followers last month)
- Average Engagement: 287.2K
- Posting Habits: Daily at 3 PM EST
Instagram: Showcasing Life and Art

On Instagram, Bessan Ismail connects with 10.1M followers by sharing her lifestyle, art, and personal moments. The platform serves as a visual diary, where her carefully curated posts highlight her creative projects and collaborations. Bessan’s Instagram profile balances professional artistry with glimpses of her everyday life, creating a mix that resonates with a diverse audience. Whether it’s high-quality photos, event snapshots, or behind-the-scenes moments, her content embodies her vibrant personality.
Her posting schedule of three times a week at 12 PM EST ensures that her audience remains engaged while aligning with optimal times for visibility. Through Instagram Stories, she provides real-time updates and connects with her followers in an informal, interactive way. This strategic use of Stories and Reels keeps her account dynamic and ensures her content remains fresh and engaging. Bessan also incorporates popular hashtags and geo-tags to increase visibility and attract new followers.

Bessan’s Instagram strategy emphasizes community engagement. She frequently interacts with fans through comments, Q&A sessions, and live videos, fostering a sense of connection and loyalty. Her engagement rate of 3.14%, coupled with an average engagement of 317.3K per post, reflects her ability to cultivate meaningful interactions. Collaborations with brands and other influencers also enhance her visibility and appeal to a broader demographic.
Instagram allows Bessan to showcase the breadth of her talent while strengthening her personal brand. From her professional ventures to her artistic creations, the platform serves as a hub for followers to stay updated on her journey. With consistent growth of 2.79% per month, Bessan continues to cement her status as a leading influencer in the Middle East and beyond.
- Username: @bessan.ismail
- Influence Score: 98/100
- Followers: 10.1M
- Activity: 11 posts per month
- Engagement Rate: 3.14%
- Growth: +2.79% (274.2K new followers last month)
- Average Engagement: 317.3K
- Posting Habits: 3 times a week at 12 PM EST
YouTube: Long-Form Creativity

YouTube is where Bessan showcases her talent through long-form content, reaching an impressive 11.5M followers. The platform provides her with the freedom to delve deeper into her artistic projects, such as music videos, storytelling, and behind-the-scenes looks. By sharing high-quality, well-produced videos, she ensures that her audience gets a more immersive experience of her artistry. Although her posting frequency is limited to twice a month, the quality of her videos compensates for the reduced volume.
Bessan’s YouTube content emphasizes her passion for music and storytelling. Her videos often highlight cultural themes, personal milestones, and creative collaborations, offering something unique in a crowded platform. While her engagement rate on YouTube is relatively low at 0.51%, her videos attract significant views, with an average of 1.4M views per video. This suggests that her audience on YouTube values quality over quantity and appreciates her dedication to crafting meaningful content.

Her YouTube growth has stagnated recently, but the platform remains a key part of her strategy for building her brand as an artist. To maximize engagement, she could potentially diversify her content to include vlogs, tutorials, or interactive series. Her average engagement of 59.1K per video reflects the potential for growth if she enhances her posting schedule and expands her content themes.
YouTube allows Bessan to maintain a strong artistic identity while connecting with fans on a deeper level. The platform’s long-form nature provides an avenue for her to express her creativity in ways that other platforms can’t. Despite some challenges in maintaining consistent growth, YouTube remains integral to her overall digital strategy.
- Username: Bessan Ismail
- Influence Score: 89.1/100
- Followers: 11.5M
- Activity: 0.5 videos per month
- Engagement Rate: 0.51%
- Growth: 0% last month
- Average Engagement: 59.1K
- Posting Habits: Twice a month at 7 PM EST
Twitter: Dormant Presence

Bessan’s presence on Twitter is her least active, with 7.9K followers and minimal engagement. This platform holds untapped potential for audience expansion and engagement, especially among a more professional or international demographic. Her inactivity on Twitter, coupled with a low influence score of 11.1/100, reflects an opportunity for growth if she decides to strategically invest in the platform.
Her current strategy, or lack thereof, limits her ability to capitalize on trending topics and direct interactions with fans. Twitter’s real-time nature could be leveraged to share quick updates, opinions on cultural issues, or event highlights, aligning with her broader personal brand. Regular posting and consistent engagement would help her establish a stronger foothold and expand her audience on this platform.

Despite her inactivity, Bessan’s existing fanbase on other platforms could be redirected to Twitter through cross-promotion. Encouraging followers from Instagram or TikTok to engage with her tweets could help her create a more interactive and diverse community. Additionally, Twitter could serve as a platform for short-form updates or discussions about her social initiatives, further solidifying her commitment to empowering others.
Twitter remains an underutilized resource in Bessan’s social media strategy. By incorporating consistent and meaningful content, she could transform it into a valuable platform for connecting with her audience. This would not only enhance her digital presence but also reinforce her role as an influential voice across multiple channels.
- Username: @bessanismail
- Influence Score: 11.1/100
- Followers: 7.9K
- Activity: Inactive
- Engagement Rate: 0%
- Growth: Minimal
- Average Engagement: 0
- Posting Habits: N/A
Bessan Ismail's Social Media Influence Summary

Bessan Ismail holds an exceptional authority score of 9,722 points, ranking as the top influencer in Arts & Culture in Syria. Her influence places her among the elite creators globally, consistently demonstrating excellence in audience reach, growth, and engagement.
Content Strategy: Crafting Stories that Inspire and Resonate
Bessan’s content revolves around relatable themes and creative storytelling, balancing her artistic pursuits with audience-centric content. Her strategy emphasizes authenticity, consistency, and cultural relevance, making her content widely appealing and impactful. She excels in visual storytelling and trend adaptation, ensuring her content resonates with diverse audiences while maintaining a unique creative identity.
Reachability and Partnerships

Bessan Ismail's reachability is categorized as "Very Difficult," reflecting the exclusivity of her brand and the level of demand for her influence. With an estimated sponsored post cost of $25,000, her audience size and engagement rates justify the premium pricing for collaborations. This exclusivity ensures that partnerships align closely with her personal brand and values. Brands looking to collaborate must provide meaningful value to her and her followers to gain access to her highly engaged audience.
Her collaboration strategy revolves around partnerships with high-profile and culturally relevant brands. Bessan has worked with renowned companies like Shein, Vatika, Honor, and Dubai Festivals, showcasing her ability to attract and maintain impactful partnerships. These collaborations are thoughtfully integrated into her content, ensuring authenticity and relatability. This approach not only enhances her credibility but also strengthens the brands she partners with by associating them with her trusted image.

Bessan’s focus on culturally aligned partnerships makes her particularly appealing to Middle Eastern and international brands seeking to connect with a regional audience. By collaborating with brands that resonate with her values and interests, she maintains her authenticity while enhancing her personal brand. Her ability to balance large-scale global partnerships with local initiatives demonstrates her adaptability and wide-reaching appeal. This makes her an ideal influencer for brands aiming to expand their presence in the Middle East.
Despite her exclusivity, Bessan ensures that her partnerships benefit her audience, often highlighting products and services that align with her creative and cultural identity. Her ability to drive results while maintaining authenticity sets her apart from other influencers in the region. For businesses, partnering with Bessan offers unparalleled access to a highly engaged and diverse audience, making her a strategic choice for impactful marketing campaigns.
Conclusion: Redefining Influence Through Creativity and Authenticity
Bessan Ismail exemplifies the power of creativity and authenticity in social media. With a strong presence, impactful partnerships, and a commitment to empowering others, she remains a trailblazer in digital influence and arts. As she continues to grow, her strategies and unique approach inspire both audiences and aspiring creators alike.
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