Who is Blair Forrest?

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Blair Forrest: The eCommerce visionary streamlining global logistics

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Blair Forrest has become one of the most recognizable names in eCommerce logistics. As the Founder and CMO of AMZ Prep, he bridges the gap between data-driven operations and brand storytelling. Known for his sharp takes on 3PL challenges, marketplace strategy, and Amazon infrastructure, Blair simplifies complex logistics into clear, actionable insights. His content blends expertise with personality, attracting both entrepreneurs and Fortune 500 professionals who want to understand how the digital supply chain truly works.

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1. Who he is

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Blair Forrest is the Founder and Chief Marketing Officer at AMZ Prep, a leading logistics and fulfillment company helping eCommerce brands scale across Amazon and other marketplaces. With years of experience in web analytics and paid advertising, Blair brings a rare mix of marketing creativity and operational depth. He has built a business that manages millions in inventory across global warehouses while empowering DTC and retail brands to expand efficiently. His entrepreneurial drive has made AMZ Prep a trusted partner for some of the world’s biggest names in consumer products.

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2. A network of heavyweights

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Blair’s professional circle reads like a who’s who of the retail and logistics world. From industry leaders at Walmart Marketplace, LEGO, and Rare Beauty, to software innovators like HubSpot and Luminous, his network shows the depth of his influence across both commerce and tech. The brands and executives he engages with represent diverse sectors, but they all share one thing in common: a focus on operational excellence and digital transformation.

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3. Why people listen

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Blair’s content feels like a mix of boardroom insight and warehouse reality. He breaks down the numbers behind supply chains, profit margins, and Amazon strategy in a way that’s approachable and clear. What sets him apart is his transparency. Whether he’s showing warehouse operations, sharing lessons from failed campaigns, or talking about major brand shifts, his voice remains grounded and human. That honesty has earned him a loyal following of founders and operators who appreciate practical insights over polished buzzwords.

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4. Authenticity that resonates

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With an Favikon Authenticity Score of 97.5/100, Blair embodies credibility. His followers engage with purpose, often contributing industry-level insights and open discussions about logistics challenges. His mix of video explainers, personal milestones, and data-heavy visuals creates a transparent presence that feels both relatable and expert. Whether celebrating his engagement or dissecting the flaws of Amazon reselling, Blair connects through honesty. His posts reflect the reality of entrepreneurship, filled with lessons, metrics, and momentum.

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5. Numbers that back it up

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Blair’s audience has grown from 11.9K to over 23K followers in just three years, proving consistent organic growth. His Influence Score of 7,135 points places him among the Top 1% of creators in Canada and Top 20 worldwide in Web Analytics & Paid Ads. Each post sparks thousands of impressions and active engagement, with an average of 88/100 in engagement quality and 92/100 in post content. His influence lies not just in his reach, but in the level of professional dialogue he inspires.

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6. Collaborations that matter

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Through AMZ Prep, Blair has partnered with some of the most recognizable global brands. His company provides 3PL and fulfillment solutions for names like LEGO, Rare Beauty, and Walmart Marketplace, helping them navigate logistics, cost optimization, and marketplace distribution. Beyond corporate work, Blair actively collaborates with SaaS platforms, retail founders, and eCommerce educators to share insights that elevate the industry as a whole.

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7. Why brands should partner with Blair Forrest

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Working with Blair means tapping into one of eCommerce’s most strategic minds. His credibility spans logistics, marketing, and digital growth.

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• Strategic brand storytelling that aligns logistics with marketing results

• B2B thought leadership content across LinkedIn and industry events

• Collaborative workshops or data reports on eCommerce fulfillment trends

• Campaigns showcasing innovation in Amazon and omnichannel logistics

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8. Why Blair Forrest is relevant in 2026

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In a time when automation, AI, and consumer expectations are reshaping global commerce, Blair Forrest stands out for bridging vision with execution. His voice leads discussions on how modern logistics will adapt to decentralized brands and sustainable supply chains. As more companies pivot toward operational transparency and data-driven decisions, Blair’s insight becomes even more crucial for navigating the evolving marketplace economy.

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Conclusion: Driving growth with precision

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Blair Forrest shows that logistics isn’t just about moving boxes; it’s about moving the industry forward. His clarity, expertise, and consistent authenticity position him as one of the most trusted voices in eCommerce. Whether advising startups or Fortune 500 brands, Blair’s influence continues to shape how businesses think about fulfillment, efficiency, and growth.

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