Who is Brayan aka brayannbc?

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Brayan: Defining Latinx Beauty Influence with Creativity and Color

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Brayan is a U.S.-based makeup artist and content creator who produces Spanish-language beauty tutorials for a Latin American audience. His content is deeply rooted in Colombian culture, often incorporating product reviews tailored to that market. He stands out for his charismatic delivery and his emphasis on comparing high-end and drugstore makeup options side by side.

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With over 2.1M followers on TikTok and 1.5M on Instagram, Brayan’s influence spans both Gen Z and millennial beauty consumers. He specializes in bold, highly pigmented looks, regularly showcasing detailed eye makeup with rhinestones, gradients, or shimmer. His posts consistently feature him speaking directly to the camera, reinforcing trust and personal connection.

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Brayan has collaborated with major brands including Milk Makeup, Rare Beauty by Selena Gomez, and Huda Kattan. His tag history confirms frequent partnerships, particularly around product launches and dupe tests. Unlike creators who focus only on aesthetics, he blends educational elements like product ingredient comparisons and brush technique walkthroughs.

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His audience follows him not just for makeup inspiration, but for authenticity. Brayan's humor, expressions, and no-filter honesty have made him a standout in a saturated beauty space. He crafts a distinct online identity built around accessibility, bilingual reach, and unfiltered feedback grounded in hands-on product experience.

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An Influencer Active on Social Media

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Brayan reaches over 3.6 million followers, ranking in the top 1% of makeup creators worldwide across TikTok and Instagram.

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Brayan's Social Media Strategy Analysis

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TikTok: Spanish-Language Product Reviews Meet Creative Beauty Storytelling

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On TikTok (@brayannbc), Brayan connects with his 2.1M followers through expressive, high-energy makeup transformations. His style on this platform is less polished but more kinetic—he leans into trending audio, fast-paced tutorials, and duets. His most successful videos highlight dramatic before-and-after transitions, especially around eye looks and blush contouring.

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Despite minimal recent growth, his average engagement of 7.8K and strong video views (179.8K) indicate long-tail content performance. He posts about 1.8 videos per week, usually around 1 PM EST, sticking to short, punchy clips under one minute. His engagement rate of 0.37% is in line with niche beauty TikTok benchmarks, especially among bilingual creators.

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Brayan’s videos frequently reference specific product lines, notably those from Rare Beauty and Huda Beauty. His product reviews are often integrated into transformation content rather than standalone reviews, which keeps his pacing fluid. He uses consistent hashtags like #latinobeauty and #makeupboy, reinforcing cultural identity.

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He ranks in the Top 1% globally for makeup creators on TikTok—a result of sustained follower trust and recognizable visual identity. Although he doesn't flood the platform with content, the videos he does publish are often bookmarked or shared, indicating real influence in beauty buying decisions.

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• ‍Username: @brayannbc‍
• Influence Score: 85/100‍
• Followers: 2.1M‍
• Activity: 1.8 videos/week‍
• Engagement Rate: 0.37%‍
• Growth: 0%‍
• Average Engagement: 7.8K‍
• Posting Habits: Twice a week at 1 PM EST

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Instagram: Clean Aesthetic Meets Growth and Brand Tagging

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Brayan’s Instagram presence (@brayannbc) blends editorial-style glam with relatable, playful captions. His content stands out through crisp close-ups, themed shoots, and personality-infused reels that highlight both his makeup skills and personal flair. He often uses bold looks—colorful eyeliner, rhinestones, glitter—to push the envelope in beauty trends while making them accessible to his followers.

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He posts around 10 times per month, maintaining a steady rhythm that keeps his audience engaged without flooding their feeds. Posts are typically published around 1 PM EST, aligning with peak Latin American engagement windows. With an engagement rate of 0.34% and average engagement of 5.2K per post, his connection with followers remains active despite algorithmic shifts.

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Brayan's strategy leans heavily on visual storytelling—birthday shoots, behind-the-scenes, and close-ups are common formats. Each post serves a dual purpose: showcasing technical ability and building intimacy through personal moments. His use of bilingual captions expands his reach across both Spanish-speaking and broader audiences.

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Ranking in the Top 2% on Instagram U.S. and worldwide in the makeup category, Brayan holds notable positioning. He actively tags brands like Milk Makeup and Rare Beauty, which signals alignment with inclusive and youth-driven beauty culture. His grid feels curated but never impersonal, which is part of his appeal.

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• ‍Username: @brayannbc‍
• Influence Score: 87.8/100‍
• Followers: 1.5M‍
• Activity: 10 posts/month‍
• Engagement Rate: 0.34%‍
• Growth: +1.34%‍
• Average Engagement: 5.2K‍
• Posting Habits: Twice a week at 1 PM EST

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YouTube: Dormant But Branded

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Brayan’s YouTube (@Brayannbc) presence is minimal, with only 2.7K followers and no uploads in the past four months. His last known activity suggests a test phase rather than a committed content push. With a score of 8.9/100 and 0 engagement, YouTube remains his least optimized platform. Despite the inactivity, Brayan’s YouTube could become a long-form extension of his brand if reactivated. His strengths in tutorials and personality-driven content could translate well into storytime formats, deep-dive reviews, or full-face transformations. Right now, the channel acts more as a name placeholder than an active channel.

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The absence of new uploads since early 2024 shows Brayan is focusing his energy on platforms with higher engagement returns. However, the YouTube page still links his username consistently across channels, indicating potential future plans for re-entry. If he does relaunch the channel, tapping into his existing partnerships (Milk Makeup, Rare Beauty) and bilingual storytelling would give him a competitive edge in the Spanish-speaking beauty creator space. Long-form content is a missed opportunity he may still explore.

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• ‍Username: @Brayannbc‍
• Influence Score: 8.9/100‍
• Followers: 2.7K‍
• Activity: 0 videos/month‍
• Engagement Rate: 0%‍
• Growth: 0%‍
• Average Engagement: 0‍
• Posting Habits: Once a year at 7 PM EST

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Brayannbc's Social Media Influence Summary

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Brayan holds an overall Influence Score of 8,744 points, placing him in the Top 1% worldwide for makeup creators. He ranks #140 in Makeup U.S. and #857 globally, affirming his authority in the niche. His strongest platform, TikTok, delivers high average engagement, while Instagram shows consistent growth and brand credibility.

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Content Strategy: Celebrating Latinx Beauty Through Bold Looks and Bilingual Expression

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Brayan’s content strategy combines high-visibility brand collaborations with community-driven reviews. His primary content formats include Spanish-language makeup tutorials, product comparisons, and first-impression tests. These are supported by clean visuals, direct narration, and frequent brand tags. His growth strategy relies on consistency, brand alignment, and bilingual storytelling that resonates with Latin beauty consumers. Rather than chase trend virality, he positions himself as a reliable, approachable beauty expert with a balance of humor and quality.

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Reachability and Partnerships

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Brayan’s network places him in active proximity to top-tier beauty brands like Milk Makeup, Rare Beauty, and Huda Beauty, each of which he has tagged in past tutorials and review content. His collaborations include repeated mentions, notably with Milk Makeup (tagged 6 times), showing sustained engagement rather than one-off promos. His content style—bright, expressive, and bilingual—makes him relatable across U.S.-based Latinx and Colombian audiences, aligning well with beauty retailers seeking diverse ambassadors.

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Beyond brand mentions, Brayan is part of a vibrant influencer sphere that includes creators such as Lena (UK), Malvina (Greece), and Mahvinas, creating space for cross-cultural content exchange. His collaborations cluster around cosmetics with a youth-forward aesthetic—think Gen Z appeal and visual experimentation. This aesthetic, mixed with casual Spanish narration, attracts lifestyle campaigns aimed at inclusivity and accessibility. Brayan’s reach extends through community tagging and high comment interaction, making him a valuable pick for brand partnerships seeking genuine engagement.

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Conclusion: Brayan's Bilingual Beauty Blueprint

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Brayan has built a strong reputation in the beauty space by blending creative makeup content with honest reviews for a Latin American audience. His consistent posting, clear brand alignment, and Spanish-first strategy place him in the top makeup creators online today. His growth path reflects both authenticity and professional execution.

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