Who is Brooke Morton?

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Brooke Morton: Navigating Motherhood and Influence with Heartfelt Authenticity

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Brooke Morton became a mother in her early teens and chose to share her journey publicly, turning vulnerability into community. Now a full-time content creator, she documents life with her two daughters—showing everything from daily routines to major milestones, creating an emotional touchpoint for young parents worldwide.

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Based in the United States, Brooke has cultivated a community that resonates with her authenticity, gentle humor, and relatable narratives. Her storytelling style balances emotional transparency with uplifting content, often reflecting on the unique challenges and joys of parenting at a young age.

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Beyond content creation, Brooke shows entrepreneurial spirit. She manages an online boutique, integrating motherhood and business in a seamless, empowering narrative that motivates young moms to pursue their dreams.

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Her content sits at the intersection of lifestyle, motherhood, and modern digital storytelling—making her a unique voice among influencer circles where relatability and niche authority are increasingly rare.

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An Influencer Active on Social Media

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Brooke Morton maintains a strong multi-platform presence, led by TikTok, followed by YouTube and Instagram—each tailored for emotional connection and everyday relatability.

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Brooke Morton's Social Media Strategy

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TikTok: Where Honest Motherhood Goes Viral

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Brooke’s TikTok account (@brookexalaura) is her most powerful platform, boasting over 2.2 million followers. She uses this platform to bring motherhood to life through humorous and heartfelt storytelling—like showing “realistic mornings” with her toddlers or reflecting on how far she’s come since becoming pregnant at 14.

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Her visual style is consistently soft, warm, and homey, inviting viewers to feel like a part of her daily life. The most engaging posts focus on authentic moments rather than polished aesthetics—like dressing her daughters or discussing milestones that other parents may relate to.

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She posts around four videos per week, striking a balance between consistency and quality. Her content gains an impressive average of 355K views per month and maintains a strong engagement rate of 1.57%, showing her audience is actively involved and emotionally invested.

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Brooke uses native features like text overlays and trending sounds effectively, but always keeps the focus on her voice and perspective. This strategic simplicity is why her TikTok stands out amid an often-saturated space.

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• Username: @brookexalaura
• Influence Score: 88/100
• Followers: 2.2M
• Activity: 4 videos/week
• Engagement Rate: 1.57%
• Growth: 0%
• Average Engagement: 34.5K
• Posting Habits: Daily at 2 PM EST

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YouTube: Shorts that Extend Her Presence

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Brooke’s YouTube strategy centers on Shorts, where she maintains a growing audience of 679K subscribers. Though her presence here is lighter in frequency, she sees continued success through vertical content that mirrors her TikTok format.

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Her Shorts receive hundreds of thousands of views, with some exceeding 160K views per video. However, the engagement rate is relatively low (0.01%), likely due to YouTube’s less personalized ecosystem for Shorts compared to TikTok.

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Content on YouTube remains consistent with her motherhood and lifestyle themes. She shares relatable micro-moments—from beauty routines to daily wins—blending personal branding with subtle monetization potential.

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With a minor growth of +0.15% and a posting habit of approximately 1.4 videos per month, there’s room for scale. Increasing her activity on YouTube could unlock higher long-form video monetization and community growth.

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• Username: @BrookeMorton
• Influence Score: 86.7/100
• Followers: 679K
• Activity: 1.4 videos/month
• Engagement Rate: 0.01%
• Growth: +0.15%
• Average Engagement: 66
• Posting Habits: Once a year at 8 PM EST

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Instagram: Lifestyle, Aesthetic, and Family Highlights

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Brooke’s Instagram (@brookemortton) is where she offers the most visually curated version of her life. With 361K followers and a steady growth rate of +6.99%, Instagram serves as a storytelling platform for family moments, fashion content, and relatable reels.

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Her average engagement per post is 3.4K with an engagement rate of 0.95%, suggesting a tight-knit following that values intimacy over virality. From Easter family portraits to outfit-of-the-day Reels, Brooke makes her content resonate through consistency and visual cohesion.

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Instagram is also a space where Brooke showcases collaborations with brands like Bloom Nutrition, Halara, and Momcozy. Her aesthetic feels clean and relatable, and her captions remain warm, often peppered with emojis and casual language that aligns with her core identity.

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She posts roughly 3 times per month, typically in the early mornings, maintaining visibility without oversaturating her feed. Her Instagram strategy complements her other platforms by reinforcing her brand visually and narratively.

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• Username: @brookemortton
• Influence Score: 85.2/100
• Followers: 361K
• Activity: 3 posts/month
• Engagement Rate: 0.95%
• Growth: +6.99%
• Average Engagement: 3.4K
• Posting Habits: Once a week at 5 PM EST

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Brooke Morton's Social Media Authority and Influence

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Brooke Morton holds a Favikon Influence Score of 8,949 points, placing her in Tier 3—a strong indicator of her growing authority and niche dominance in the motherhood sector. She ranks in the Top 3% for TikTok influencers in the U.S., and within the Top 1% for motherhood influencers nationally. These high-tier rankings highlight her reputation and trust within this specific audience.

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Content Strategy: From Diapers to Digital

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Brooke’s content strategy is anchored in consistency, relatability, and emotional resonance. Whether she’s showcasing morning chaos or quiet beauty moments, every post is grounded in authenticity rather than perfection.

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Reachability and Partnerships

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Brooke is highly reachable and already experienced in brand collaborations. She’s worked with companies like Bloom Nutrition, Momcozy, and Halara, all of which align closely with her values and content pillars.

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Her audience, composed primarily of young English-speaking parents in the U.S., is primed for product reviews, sponsored posts, and community-focused campaigns. She’s likely to respond favorably to partnerships that emphasize family lifestyle, wellness, and empowerment.

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Conclusion: urning Motherhood into a Movement through Storytelling and Strategy

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Brooke Morton isn’t just a motherhood influencer—she’s a storyteller, community builder, and advocate for young mothers. Her strength lies in her ability to connect deeply and authentically with a loyal following while growing her entrepreneurial footprint.

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