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Here is the Top 50 Rising Video Creators on LinkedIn. Video is quickly becoming the platform’s most powerful format, with creators gaining more reach and engagement than ever. As Gen Z grows its presence and tools like BrandLink and Thought Leader Ads support content creation, LinkedIn is doubling down on video. This ranking, made in partnership with OpusClip, celebrates the creators leading this shift and aims to inspire anyone ready to start sharing through video.

Here is the Top 50 Rising Video Creators on LinkedIn. Video is quickly becoming the platform’s most powerful format, with creators gaining more reach and engagement than ever. As Gen Z grows its presence and tools like BrandLink and Thought Leader Ads support content creation, LinkedIn is doubling down on video. This ranking, made in partnership with OpusClip, celebrates the creators leading this shift and aims to inspire anyone ready to start sharing through video.
Who is Carlo Bauducco?
Carlo Bauducco is more than a business leader. He is the face of one of Brazil’s most iconic food companies, stepping boldly into the future. With a warm, approachable style and a passion for sharing what’s next, he has turned LinkedIn into a space where tradition meets innovation.

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Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.
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Carlo Bauducco: Bringing tradition and innovation to the table
Carlo Bauducco is more than a business leader. He is the face of one of Brazil’s most iconic food companies, stepping boldly into the future. With a warm, approachable style and a passion for sharing what’s next, he has turned LinkedIn into a space where tradition meets innovation. From product launches to behind-the-scenes insights, his posts carry both history and excitement.
1. Who he is
Carlo Bauducco is a board member of Bauducco, one of the most recognizable food brands in Latin America. Rooted in family tradition, he has embraced the challenge of expanding a heritage business into modern markets while keeping authenticity intact. Over the years, he has led initiatives blending classic recipes with new product innovations, helping the brand remain relevant across generations. His professional journey reflects a deep knowledge of food manufacturing, international business, and retail growth. Today, he positions himself as both a guardian of tradition and a driver of innovation in the food industry.
2. A network of heavyweights

Carlo’s influence extends well beyond the Bauducco family business. His network includes global brands such as Netflix and PlayStation, along with respected Brazilian institutions like Exame, ABF, and MMA. He’s connected with industry leaders, innovators, and executives who shape food, retail, and consumer markets. This strong web of relationships adds credibility to his voice and positions him at the intersection of heritage and global innovation.
3. Why people listen

Carlo’s communication style is clear, personal, and engaging. He doesn’t just talk about products. He shares the stories behind them. Whether it’s highlighting the excitement of a holiday launch or posting a candid moment with his team, his content feels approachable and human. Followers connect with his authenticity, while his ability to weave storytelling with business insights keeps professionals tuned in.
4. Authenticity that resonates

With a perfect Authenticity Score of 100/100, Carlo demonstrates the gold standard of trust in influencer marketing. His content is clearly human-driven, with anecdotes, humor, and first-hand experiences. From casual photos with product samples to reflections on family legacy, he balances authority with relatability. Even promotional posts are infused with genuine excitement, creating a natural bond with his audience.
5. Numbers that back it up

Carlo’s presence is backed by strong metrics. He has grown from 30K to 78K followers in just two years, with an accelerated surge of +28K in the past six months. His engagement is consistent and high-quality, averaging thousands of reactions and comments from industry professionals. Ranked #7 on LinkedIn Brazil and #25 in Food Industry & Food Tech in Brazil, he stands in the top 1% of voices shaping conversations in his sector.
6. Collaborations that matter
Carlo has leveraged his platform to highlight partnerships and milestones with brands like Netflix, Exame, and PlayStation. His posts also showcase Bauducco’s participation in major food fairs, product innovations, and international launches. These collaborations reinforce his image as a leader who bridges tradition with cutting-edge initiatives in the global food industry.
7. Why brands should partner with him

Working with Carlo Bauducco means tapping into a voice of credibility and warmth in the food industry. Brands can rely on him for collaborations that combine storytelling with influence.
- Thought leadership: Insights on food innovation, family business, and international expansion.
- Workshops or speaking: Sharing lessons from heritage brand transformation.
- Co-created content: Behind-the-scenes storytelling about product development and launches.
- Product validation: Leveraging his authority to build trust around food tech and consumer goods.
8. Why he's relevant in 2025
The food industry is undergoing rapid change, with consumer demand shifting toward authenticity, innovation, and sustainable growth. Carlo embodies this transition, representing both a strong family legacy and a forward-looking approach. In an era where AI, e-commerce, and global expansion are reshaping retail, his leadership shows how traditional brands can evolve without losing their roots.
Conclusion: A legacy built for the future
Carlo Bauducco is more than a corporate figure. He is a trusted storyteller and a cultural touchpoint for food lovers in Brazil and beyond. By blending heritage with innovation, he inspires both professionals and consumers. His influence lies in showing that family values and global growth can thrive together. In 2025, his voice continues to shape how brands approach authenticity, tradition, and innovation in the food industry.





