Who is Cass Whitaker?

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Cass Whitaker: Sharp messaging with a human heartbeat

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Cass Whitaker turns brand positioning into plain English. She builds messages that stick and stories that feel real. Her posts blend copywriting rules with personal snapshots you actually remember. If your brand needs clarity without the corporate glaze, Cass is your friend in the feed.

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1. Who she is

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Cass is a brand positioning and messaging strategist based in Australia and the founder of Wordcraft. She has a decade in marketing and a deep specialization in B2B storytelling, copy, and positioning. Her content moves from client case studies to writing frameworks to real life moments that show how voice earns trust. She has written more than a million words and distilled them into simple, repeatable rules. The vibe is expert operator meets honest creator, with zero fluff.

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2. A network of heavyweights

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Her circle includes product-led brands and creators who care about clean UX and clean copy. You’ll spot Canva and other modern SaaS tools, plus a roster of marketers, founders, and creative leads. The network is tight but high signal, which makes her comments a good place to test messaging in the wild.

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3. Why people listen

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She writes like she talks. Short lines. Specific examples. A little edge when the topic needs it. Cass shows drafts, explains choices, and gives names to common writing traps so teams can spot them fast. People engage because the advice is practical and the voice feels like a teammate, not a guru.

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4. Authenticity that resonates

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Favikon gives her a 95.5 out of 100 authenticity score. You see balcony-laptop photos after long sprints, parenting stories, and honest takes on engagement culture like the dreaded soft “like.” She’s open about oversharing, boundaries, and the creative seasons that come with both. The mix of expert tips and everyday moments keeps authority and relatability in balance.

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5. Numbers that back it up

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Follower growth climbs naturally from about 1,335 to 2,186 over seven months. Influence Score sits at 5,046 pts. Engagement quality is 82 Natural with real dialogue and constructive debate. Content signals are strong across the board: 88 Human-like for AI Content, 90 Outstanding for Post Content, and 92 Authoritative for Expertise.

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6. Collaborations that matter

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Through Wordcraft, Cass partners with B2B teams to nail positioning, voice, and narrative. She leads messaging sprints, reviews sales copy, and builds playbooks that scale across marketing and product. Guest sessions with product marketers and founders translate her frameworks into team habits.

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7. Why brands should partner with Cass Whitaker

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If you want clearer words and a brand story people repeat, Cass delivers.

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• Thought leadership series turning your product POV into punchy, scroll-stopping posts

• Messaging workshops that align founders, sales, and PMM on one page and one promise

• Co-created style guides and swipe files your team can use on launch day

• Voice-of-customer synthesis that turns interviews into positioning that converts

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8. What causes she defends

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Cass speaks up for an open internet where creators can share independently and audiences can find honest work. She pushes for transparency in how platforms reward content and how brands speak to people. Her stories about craft, boundaries, and real life model a healthier way to build online. The goal is simple: better conversations and better access to ideas.

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9. Why Cass Whitaker is relevant in 2025

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AI can write quickly, but it cannot choose what a brand should say or why it matters. Positioning is the differentiator as markets converge and feeds crowd. Cass brings human judgment, crisp structure, and a style that still feels alive after the tools have done their part. That mix is exactly what teams need this year.

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Conclusion: Words that work, brands that travel

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Cass Whitaker builds messages that move. She strips away filler, keeps the heart, and leaves teams with lines they can use everywhere. The result is a brand that sounds like itself on day one and day one hundred. Follow Cass if you’re ready for words that pull their weight.

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