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Who is Christian Gebara?

Christian Gebara isn’t just a telecom executive. He’s a changemaker redefining how technology can serve society.

October 31, 2025
Elena Freeman
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Elena Freeman

Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.

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Christian Gebara: Leading Brazil’s digital and sustainable future

Christian Gebara isn’t just a telecom executive. He’s a changemaker redefining how technology can serve society. As the CEO of Vivo (Telefônica Brasil), he leads one of the country’s largest companies with a clear vision for digital inclusion and sustainability. His leadership combines innovation, responsibility, and humanity, showing that corporate success and social progress can grow together.

1. Who he is

Christian Gebara is a Brazilian business leader known for transforming Vivo into one of the most innovative and socially conscious telecom companies in Latin America. With a career spanning more than two decades at Telefónica Group, he became CEO in 2019 and has since guided the company through digital transformation, sustainability milestones, and industry expansion. Under his leadership, Vivo launched major initiatives in ESG, data ethics, and digital accessibility. Christian’s philosophy blends business growth with environmental awareness and social impact, positioning him as one of Brazil’s most forward-thinking CEOs.

2. A network of heavyweights

Christian Gebara's sphere of influence

Christian’s professional network connects him with top global and national leaders across technology, business, and sustainability. He regularly engages with institutions such as Exame, Valor Econômico, O Globo, S&P, and Telefónica Global, along with thought leaders and fellow executives shaping Brazil’s digital economy. This strong ecosystem reinforces his credibility as a CEO whose work influences not just one company but the direction of Brazil’s corporate innovation landscape.

3. Why people listen

Christian Gebara's popular posts across social media

People listen to Christian because his communication is authentic, balanced, and visionary. He doesn’t just talk about innovation, he shows how it translates into real benefits for people and the planet. His posts often mix strategic announcements with human stories, whether celebrating a sustainability award, unveiling new technologies, or reflecting on leadership. His tone is open, collaborative, and forward-looking, making complex topics like ESG and telecom transformation feel accessible and inspiring.

4. Authenticity that resonates

Christian Gebara's Authenticity Score Details

With a Favikon Authenticity Score of 100/100, Christian stands out for combining authority with genuine engagement. His Engagement Quality (92) and Expertise Score (95) reflect a consistent, trustworthy presence grounded in real achievements. His content doesn’t feel like corporate messaging. It feels like leadership in motion. Christian’s mix of LinkedIn insights, press features, and personal reflections builds a complete picture of a CEO who leads with both purpose and personality.

5. Numbers that back it up

Christian Gebara's social media rankings

Christian holds a Favikon Influence Score of 7,622 points, ranking in the Top 1% of LinkedIn creators in Brazil and the Top 7% among global CEOs and tech leaders. His audience has grown steadily, from 59K to over 73K followers, showing a consistent monthly rise in engagement. His posts, from major acquisitions to sustainability updates, often reach thousands of reactions and hundreds of comments. This balance of professional insight and public connection makes him one of Brazil’s most influential corporate voices.

6. Collaborations that matter

Christian’s impact extends through partnerships that unite innovation, inclusion, and education. At Vivo (Telefônica Brasil), he leads digital and ESG strategy while driving sustainability across the telecommunications industry. Through collaborations with i2GO, Telefónica Group, and major media and industry partners, he continues to champion responsible leadership and digital inclusion.

7. Why brands should partner with Christian Gebara

Christian is an ideal partner for brands that align with innovation, technology, and positive social impact.

  • Thought leadership content on digital inclusion and corporate sustainability
  • Speaking engagements at business and ESG summits
  • Collaborative campaigns showcasing responsible technology adoption
  • Co-created projects focused on community engagement and environmental goals

8. What causes he defends

Christian is a passionate advocate for sustainability, diversity and inclusion, and digital inclusion. His leadership at Vivo reflects these commitments through measurable action, from expanding digital access across Brazil to reducing the company’s carbon footprint. He regularly spotlights initiatives that promote equal opportunities in tech and education while driving awareness of the environmental impact of digital infrastructure. His voice shows how business can be both profitable and purposeful.

9. Why Christian Gebara is relevant in 2026

As industries navigate the intersection of technology, climate action, and social responsibility, Christian Gebara’s approach represents the future of leadership. In 2026, his vision for a sustainable and digitally inclusive Brazil aligns perfectly with global priorities. By linking ESG innovation to telecom growth, he demonstrates that leaders can drive transformation without compromising ethics or equity. His model of purpose-driven business will continue to shape how companies in emerging markets think about impact.

Conclusion: Leading with purpose

Christian Gebara is more than a CEO. He’s a role model for conscious leadership in the digital age. His blend of optimism, innovation, and empathy reflects a new standard for executives who see technology as a tool for progress. Through his work at Vivo, he proves that true influence lies not just in scale, but in how it uplifts people and the planet.

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