Who is CloeCouture?

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Cloe Feldman aka CloeCouture: Turning Healing into Art Across Platforms

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Cloe Feldman, widely recognized as CloeCouture, began her online journey as a lifestyle creator before transitioning into music and wellness-driven content. With a background in YouTube entertainment, she built an audience through beauty, fashion, and DIY videos. As she evolved personally, her platform followed suit, shifting focus toward introspection and healing. This transformation marked a bold departure from conventional influencer content.

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Her current work blends music, storytelling, and emotional advocacy, resonating with a community seeking depth and authenticity. Whether through lyrics or Instagram captions, Cloe emphasizes personal growth and self-love. Mental health and female empowerment are central to her message, encouraging followers to embrace their vulnerability. She doesn't just create—she connects, inviting audiences into her inner world.

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Through her Instagram and recent music launches, Cloe has redefined her presence with artistic visuals and introspective narratives. Her posts reflect a softer, slower pace, from beachside acoustic sessions to poetic updates on upcoming albums. Each piece of content reflects an artist in control of her voice and vision. She isn’t chasing trends—she’s creating a safe space for self-discovery.

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What sets Cloe apart is her genuine intention to heal through creativity, a purpose that runs consistently through her work. Though no longer posting frequently across all platforms, her community remains engaged with her quieter, more meaningful style. Cloe’s shift from content personality to soulful artist demonstrates a rare type of digital growth—one rooted in purpose over popularity.

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An Influencer Active on Social Media

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Cloe Feldman’s presence spans four major platforms with a combined audience of over 7.7 million followers. While YouTube remains her largest following, her most consistent and active presence is now found on Instagram, where she shares reels and updates on her latest music projects.

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CloeCouture's Social Media Strategy Analysis

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YouTube – The Legacy Platform with Dormant Potential

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Once the heartbeat of Cloe’s content empire, YouTube (@CloeCouture) still boasts 6.1M subscribers. Known for her polished, high-energy videos that covered fashion hauls, DIYs, and routines, her channel served as a launching pad for her initial fame. However, her last upload was over a year ago, signaling a dramatic pivot in her focus and priorities.

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Despite the inactivity, Cloe’s YouTube archive continues to serve as a reference point for her earlier identity. While it no longer reflects her current artistic direction, it still ranks in the Top 1% in the U.S. for Video Entertainment and Top 8% worldwide, confirming her lasting impact. Reviving this platform with music videos, healing talks, or visual storytelling could reconnect her legacy fans with her evolved message.

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• Username: @CloeCouture
• Influence Score: 22.3/100
• Followers: 6.1M
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Instagram Strategy – Visual Storytelling for Music and Emotion

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Cloe’s Instagram (@cloe) with 860K followers is her most active and expressive platform, showcasing her recent focus on music and emotional storytelling. Posting around 4 times a month, she blends ethereal photography, poetic captions, and performance clips into a cohesive visual narrative. Her aesthetic leans into natural lighting, earthy tones, and dreamy settings—matching the mood of her musical projects.

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Her Reels, like the teaser for her upcoming album “Bloom”, often feature beachside or acoustic visuals with deeply personal lyrics. These short-form videos keep her content engaging and algorithm-friendly while remaining true to her message. Despite a modest engagement rate of 0.03%, her posts still garner steady interactions and align well with her artistic tone.

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Instagram also allows her to spotlight live performances and milestones, offering fans a glimpse into her creative process. Whether it’s behind-the-scenes footage or serene moments onstage, Cloe uses the platform to build emotional resonance rather than chase virality. It’s a slower, more deliberate approach that prioritizes mood and meaning.

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Cloe’s Instagram serves as her current digital heartbeat—a calm, consistent presence where music and self-reflection coexist. Brands looking for emotionally rich partnerships in music, wellness, or lifestyle would find a highly curated space to connect with a loyal, values-driven audience. It's less about scale and more about sincerity.

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• Username: @cloe
• Influence Score: 72.8/100
• Followers: 860K
• Activity: 4 posts/month
• Engagement Rate: 0.03%
• Growth: 0%
• Average Engagement: 254
• Posting Habits: Once a week at 7 PM EST

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TikTok Strategy – Occasional Musical Presence with Poetic Themes

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Cloe’s TikTok (@cloecouture), with 676.7K followers, mirrors the emotional tone of her Instagram but sees far less activity—last updated two months ago. Her videos tend to be minimalist in style: acoustic sets, soft vocals, and visual storytelling through gentle camera work. The content is centered around her music, with recent posts promoting singles like “Light in the Sky.”

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Although the platform is known for high-frequency posting and trend participation, Cloe leans into a different rhythm. Her TikToks aren’t optimized for virality; they are quiet moments—glimpses into her creative world. This approach aligns with her brand, even if it contrasts with algorithmic best practices.

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Despite the lack of recent growth or engagement (0% growth and 0% engagement rate), her videos still receive solid baseline views, with one recent clip reaching 42.6K views. The platform holds untapped potential, particularly for song snippets or music-based trends that could resonate with Gen Z and nostalgic fans alike.

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If Cloe embraced a more regular posting cadence—perhaps through stripped-down live recordings or emotional challenges—TikTok could become a stronger distribution channel for her music. Right now, it’s a quiet archive of intentional creativity, waiting for a potential reawakening.

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• Username: @cloecouture
• Influence Score: 14.5/100
• Followers: 676.7K
• Activity: 0 videos/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 1 AM EST

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X (Twitter) Strategy – Dormant Platform, Legacy Persona

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Cloe’s Twitter (@cloecouture), with 154.7K followers, has remained inactive for three years, serving more as a time capsule than a current communication tool. Her previous tweets reflect a more whimsical, fairytale persona, featuring playful bios and imaginative digital branding. It once acted as a place for real-time updates and fan interaction.

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Over time, as her content and values evolved, the platform became less reflective of her new identity as a musician and empowerment advocate. With no posts in years and 0% growth or engagement, X no longer plays a role in her content ecosystem. Its audience likely overlaps with her YouTube era, making it more nostalgic than strategic.

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• Username: @cloecouture
• Influence Score: 11/100
• Followers: 154.7K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 9 PM EST

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CloeCouture's Social Media Influence Summary

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Cloe Feldman ranks in the Top 1% of U.S. video entertainment creators and Top 4% on Instagram, reinforcing her strong digital foundation even amid a content pivot. Her legacy as a top YouTube creator remains clear through metrics, while Instagram now reflects her emerging voice in music and empowerment.

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Content Strategy: Art for the Soul

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Cloe’s content strategy is rooted in emotion-driven storytelling. Whether through music releases like “Bloom” or sun-drenched reels on the beach, every post is intentional, often serving a deeper message of hope, healing, or expression. She avoids heavy editing or trends, instead offering space for calm, reflection, and personal truth.

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Reachability and Partnerships

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Cloe’s brand alignment is ideal for industries focused on wellness, mental health, music, and intentional living. According to her campaign readiness profile, she’s best suited for partnerships that align with her values—particularly those promoting healing, empowerment, and authenticity. With estimated rates between $6K–$15K per post, she is accessible for premium brand collaborations with impact-focused missions.

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Notably, she is “very safe” in terms of brand safety and "cheerful" in tone, making her a reliable figure for sensitive or purposeful campaigns. Brands looking to connect with Gen Z and young millennial audiences through music and emotion would find a strong, genuine partner in Cloe.

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Conclusion: Cloe Feldman – Healing Through Song, One Story at a Time

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Cloe Feldman’s transformation from beauty creator to empowerment artist is a rare and meaningful one. Rather than chasing trends, she uses her platforms to share stories of healing, express her art, and uplift others along the way. With a digital presence that prioritizes feeling over flash, she has carved out a niche that is authentic, intentional, and entirely her own.

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