Who is Clover Hogan?

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Clover Hogan: Mobilising Youth for Climate Justice with Force of Nature

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Clover Hogan is a UK-based climate activist and the founder of Force of Nature, a youth-led organization that helps young people turn eco-anxiety into action. She began this mission after researching the psychological impact of climate change on youth and noticing a major gap in how institutions address climate despair. Her advocacy prioritizes mental health as a frontline issue in climate conversations. This focus has positioned her uniquely within both sustainability and psychological discourse.

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She has delivered a TED talk with millions of views, where she shared her personal experience of burnout and helplessness as a young climate activist. Rather than offering generic solutions, Clover outlines concrete ways youth can challenge institutional apathy, including through activism training and leadership workshops. These experiences led her to design practical educational tools. Her work is frequently referenced in academic and policy discussions around youth mental health.

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Clover has collaborated with brands like HSBC and BP, often critically engaging with their sustainability strategies. Rather than default brand partnerships, her work highlights misalignments and greenwashing, which she calls out directly in her media. This positions her not just as an ambassador, but a watchdog voice within the space. She uses brand collaborations to foster transparency rather than soften criticism.

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She also maintains a high-level network that includes policy experts, NGO leaders, and other youth organizers across the UK and beyond. Through Force of Nature, she’s helped build a platform that reaches into schools, government councils, and even boardrooms. Her influence is not built on virality, but on long-term policy literacy and strategic partnerships. Clover’s work focuses less on trends and more on results-driven change.

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An Influencer Active on Social Media

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Clover Hogan leads climate discourse on LinkedIn and Instagram, delivering youth-led policy commentary and eco-anxiety support through compelling visuals and actionable insights.

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Clover's Social Media Strategy Analysis

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LinkedIn: Thought Leadership Anchored in Research and Youth Mobilisation

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Clover Hogan's LinkedIn stands as her most authoritative platform, where she positions herself as a climate thought leader. With 63.9K followers and a 93.3/100 Influence Score, she ranks in the Top 1% in the UK and globally. Her content focuses on eco-anxiety, youth empowerment, and international policy, often tied to Force of Nature campaigns. She posts around three times per month, with regular engagement from climate experts, educators, and NGO leaders.

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Her average LinkedIn post receives 493 engagements and 13.3K views, with an engagement rate of 0.77%—strong for an activism niche. She often shares speaking clips, high-impact graphics, and key collaborations, such as those with HSBC and Impact Day. Her timing is strategic, consistently posting once a week at 9 AM EST, likely to capture global professional audiences. The platform acts as a hub for event announcements, corporate partnerships, and global media highlights.

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Hogan uses LinkedIn to bridge professional spheres and activist messaging, with a focus on systemic change. She’s not just broadcasting personal updates but publishing mission-driven content aligned with political and institutional progress. Her posts often reference intergenerational dialogue, youth agency, and frameworks for sustainable transformation. It’s clear her tone is directive, not performative, targeting organizations that seek impact over impressions.

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Her high ranking in both the UK and worldwide for climate activists confirms her authority status. She doesn’t rely on viral trends but instead leverages her institutional credibility to influence decision-makers. This platform is not built for popularity but for influence over policy and perception. It’s where she’s most likely to attract long-term partnerships and speaking opportunities.

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• Username: @cloverhogan
• Influence Score: 93.3/100
• Followers: 63.9 K
• Activity: 3 posts/month
• Engagement Rate: 0.77%
• Growth: +0.75%
• Average Engagement: 493
• Posting Habits: Once a week at 9 AM EST

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Instagram: Youth Activism, Visual Policy, and Self-Expression

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On Instagram, Clover Hogan blends personal identity with mission-driven messaging, sharing climate activism through curated visuals. With 67.5K followers and a 71.3/100 Influence Score, it’s her most-followed platform but more passive in engagement. She posts around three times per month, maintaining an aesthetic that’s minimalist yet emotionally direct. Posts often combine clean portraits with captions discussing eco-anxiety, industry accountability, and activism burnout.

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Her average engagement is 239, with an engagement rate of 0.35%, indicating that her audience is more passive but visually interested. One standout post includes her appearance at BoF Voices, where she addressed the fashion industry’s climate responsibilities. Her style favors controlled, editorial-like photos rather than spontaneous content. This visual language matches her positioning: credible, composed, and always tied to her activism narrative.

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She leverages Instagram to expand beyond activism circles, tapping into cultural spaces like fashion and mental health. Brand tags include HSBC, BP, and BoF, suggesting crossover reach into corporate and cultural audiences. She doesn’t use Instagram for direct calls to action but to frame her presence in polished, intentional ways. The platform serves more as a portfolio than a rallying point.

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Her posting schedule—once a week at 5 AM EST—suggests awareness of audience routines, with posts often appearing before or after keynote appearances. While engagement is lower than LinkedIn, Instagram enhances her visual credibility. She balances photojournalistic tone with commentary, using captions to ground the elegance in political urgency.

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• Username: @cloverhogan
• Influence Score: 71.3/100
• Followers: 67.5 K
• Activity: 3 posts/month
• Engagement Rate: 0.35%
• Growth: +0.45%
• Average Engagement: 239
• Posting Habits: Once a week at 5 AM EST

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X: Dormant Amid Focus on Social Channels

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Clover Hogan’s X account is inactive, with no posts in the last five months and an engagement rate of 0%. The account has 8.7K followers but a drastically low Influence Score of 8.3/100, reflecting its negligible role in her strategy. Her last activity suggests that she deprioritized the platform in favor of more controlled, long-form communication. With zero average engagement or views, it’s currently a placeholder.

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While previously used to repost campaign highlights or key quotes, her X presence never built consistent traction. Her sharp, system-challenging tone may not have aligned with the platform’s shifting dynamics. The drop in followers and absence of recent tweets signal a clear pivot to more curated platforms. This is likely a deliberate branding choice to avoid reactive discourse.

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• Username: @cloverhogan
• Influence Score: 8.3/100
• Followers: 8.7 K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: –0.28%
• Average Engagement: 0
• Posting Habits: Once a year at 6 PM EST

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Clover Hogan's Social Media Influence Summary

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With a Favikon Influence Score of 7,396, Clover ranks #149 on LinkedIn UK, #15 among UK Climate Activists and Entrepreneurs, and #3 globally in her category. She is regularly tagged alongside youth empowerment leaders like Maryam Pasha and Dominique Palmer, signaling her position in the global climate youth movement.

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Learn more about the Favikon Methodology here

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Content Strategy: Youth-Centric, Evidence-Based, Action-Oriented

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Clover Hogan’s strategy is built on youth-led campaigns, evidence-backed messaging, and cohesive cross-platform storytelling. She prioritizes actionable content—inviting followers to sign pledges, contact MPs, or attend trainings—rather than passive motivation. Across LinkedIn and Instagram, each post connects to a tangible next step, backed by research or event-driven context.

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Reachability and Partnerships

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Clover Hogan is highly reachable through professional platforms, particularly LinkedIn, where she posts weekly and maintains a 0.77% engagement rate across 63.9K followers. Her network includes climate advocates, CEOs, and global NGOs, often tagged in collaborative posts or campaigns. She actively links to Force of Nature resources, encouraging direct access to tools, pledges, or speaker requests. Her comment sections frequently serve as live forums for youth feedback and action planning.

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On Instagram, Clover leverages her 67.5K followers to spotlight events and cross-tag climate figures like Imran Amed and Dominique Palmer. Though posting only three times a month, each piece includes shoutouts or partnerships, often linked to panels, podcasts, or TEDx talks. This selective cadence ensures that every post serves as an entry point for outreach. She avoids brand dilution, focusing instead on advocacy-aligned collaborations with platforms like Impact Day or HSBC Climate Hub.

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Conclusion: A Voice for Sustainable Youth Empowerment

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Clover Hogan stands out by linking tracked research with youth activism, delivering direct, outcome-focused messages on climate and mental health. Her content moves beyond statements—each post gives a tool, a resource, or a next action for young activists. Across her visual storytelling and data-driven LinkedIn posts, she sends a clear message: youth must lead with knowledge and support.

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