Who is Connor Wood?

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Connor Wood: Energizing Lifestyle Content with Humor, Brand Power, and Cultural Relevance

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Connor Wood is a U.S.-based content creator best known for his comedic skits and lifestyle updates on TikTok and Instagram. Posting under the handle @fibulaa, he rose to popularity for his chaotic storytelling style and offbeat personality. He often starts videos mid-thought, creating the feeling of jumping into an ongoing conversation. This spontaneity has become a signature trait, making his content instantly recognizable.

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He frequently collaborates with food and beverage brands like Wendy’s and Celsius, integrating sponsorships into casual, humorous posts without breaking tone. Connor’s high engagement comes from his ability to mock everyday experiences without sounding staged. His audience—mostly college students and young adults—relates to the absurd but accurate way he frames modern life. He also co-hosts a podcast that complements his digital presence with longer-form conversations.

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His Instagram content includes random outfit pics, group photos with internet personalities, and comedic captions that contrast heavily with the visuals. Unlike creators who keep their feed polished, Connor uses irony and randomness as part of his visual strategy. He also tags brands like T-Mobile directly in feed posts, reinforcing partnerships without isolating them as ad content. His fans follow for the unpredictability just as much as the humor.

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While TikTok and Instagram are his strongest platforms, Connor maintains presence in podcasting through “Brooke & Connor Make a Podcast,” extending his chaotic energy into structured conversations. He rarely uses traditional CTA language; instead, he relies on his personal brand to carry partnerships. His off-script style, combined with real audience engagement, keeps him relevant across both lifestyle and comedy verticals.

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An Influencer Active on Social Media

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Connor Wood is a U.S.-based content creator delivering humorous lifestyle content to a broad Gen Z audience, primarily across TikTok and Instagram, with standout brand collaborations.

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Connor's Social Media Strategy Analysis

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TikTok: Comedy-Driven Collaborations and Personality-First Posting

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Connor Wood’s TikTok strategy thrives on chaotic storytelling, where he often begins mid-sentence or interrupts himself to heighten comedic timing. He posts around 3.2 videos per week, maintaining a consistent presence without relying on trending dances or overproduced edits. Instead, his content is driven by personality—often delivered in one take, with quick speech, sharp sarcasm, and dramatic pauses. This unfiltered format has helped him connect with nearly 900K followers who expect both absurdity and authenticity.

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He integrates brands like Celsius and Wendy’s by inserting them into his natural stream-of-consciousness format, never breaking character to make a pitch. This seamless blend of ad and entertainment earns trust and keeps engagement high, with an average of 42.1K interactions per post. His 4.74% engagement rate reflects more than casual scrolling—viewers return to hear how he’ll say something, not just what. The spontaneity of his uploads makes each video feel unpredictable yet reliably entertaining.

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Connor avoids traditional hooks like trending sounds or overly polished filters. His best-performing videos are usually shot in casual settings—bedrooms, sidewalks, or hotel rooms—delivered like rants to a friend. This low-effort visual style is a deliberate choice that amplifies relatability and keeps his humor front and center. His timing and tone are consistent, which makes even his brand work feel like just another day in his digital routine.

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The chaos isn't accidental—it’s curated. Every story is paced for maximum confusion and payoff, mimicking the humor of a group chat or overheard conversation. He doesn't just build an audience; he creates a universe of recurring jokes, random callbacks, and brand shoutouts that never feel forced. His TikTok isn't just content—it's a character-driven comedy series in bite-sized form.

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• Username: @fibulaa
• Influence Score: 90.8/100
• Followers: 886.6K
• Activity: 3.2 videos/week
• Engagement Rate: 4.74%
• Growth: -0.48%
• Average Engagement: 42.1K
• Posting Habits: 3 times/week at 6 PM EST

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Instagram: Aesthetic Humor Meets Personality Highlights

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Connor’s Instagram feed (@fibula) is an extension of his comedic identity, with 362.9K followers engaging through oddly framed photos, nonsensical captions, and meme-style carousels. He posts roughly 10 times a month, often at 6 PM EST, mixing staged photoshoots with out-of-context group pictures or blurry selfies. This curated randomness is intentional—it subverts Instagram’s typical polish and instead highlights his irreverent approach.

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Brand collaborations appear organically, sometimes embedded in humorous skits or accompanied by ironic commentary. For instance, a high-resolution portrait might be paired with a deadpan caption about a T-Mobile deal or Celsius promo. With an engagement rate of 9.21%, his followers engage because they don’t expect traditional influencer marketing—they expect entertainment first. He tags brands as part of the punchline, not as a separate marketing line item.

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His visual strategy plays with expectations. A polished image might be followed by an offbeat carousel of chaotic group shots or a comment screenshot from X. This juxtaposition creates a feed that’s scroll-stopping and unpredictable. His personality leads, while aesthetic choices—such as mismatched fonts, outdated filters, or minimalist composition—build consistency through chaos.

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The comment sections are just as active, with fans joining in on the joke, asking absurd questions, or referencing his podcast. He also uses Instagram Stories to promote podcast tour dates, tease unreleased content, and poke fun at himself. Connor’s Instagram is not about showing the best version of himself—it’s about making every scroll a laugh or a double-take.

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• Username: @fibula
• Influence Score: 91.3/100
• Followers: 362.9K
• Activity: 10 posts/month
• Engagement Rate: 9.21%
• Growth: +1.24%
• Average Engagement: 33.4K
• Posting Habits: 3 times/week at 6 PM EST

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X: Inactive but Historically Comedic

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Connor’s X account (@fibula) is currently inactive, with no tweets posted in the last month. Despite its dormancy, the platform retains over 98K followers, many of whom originally engaged with his earlier, text-based humor. His past tweets mirrored the same chaotic energy found on TikTok—dry jokes, absurd observations, and occasionally unfiltered commentary about daily life. Though he no longer posts here frequently, the account acts as a reference point for long-time fans.

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Previously, Connor used X to comment on cultural moments in real time—whether roasting a headline, live-reacting to events, or amplifying podcast content. His tone was usually sarcastic with abrupt punchlines, making it well-suited for rapid engagement. However, unlike his video content, tweets had a short shelf life and were less repurposable across platforms.

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As of now, the account has a 0% engagement rate and sees no new growth or activity. However, its residual value lies in brand recognition—followers still mention him in threads or link to older tweets that went viral within niche internet communities. For now, Connor has shifted his attention entirely to more visual and interactive platforms like TikTok and Instagram.

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The account could potentially be reactivated during major events or tour announcements, such as his recent "Fibs & Friends" comedy show. But without consistent updates, X remains a secondary platform—useful for legacy engagement, not active growth.

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• Username: @fibula
• Influence Score: 17.1/100
• Followers: 98.2K
• Activity: 0 tweets/week
• Engagement Rate: 0%
• Growth: +0.07%
• Average Engagement: 0
• Posting Habits: Once a year at 5 PM EST

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YouTube: Dormant Presence

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Connor’s YouTube presence under @ConnorWood911 is currently inactive, with no uploads in the past two years and a subscriber base of 10.6K. Historically, this platform featured sporadic long-form content that leaned into his podcast or skit-based style. However, it’s no longer integrated into his ongoing content rhythm or brand partnerships.

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Despite its dormancy, YouTube still presents potential for reactivation. Connor’s growing podcast presence and live tours such as “Fibs & Friends” could be repurposed into behind-the-scenes videos, tour vlogs, or full podcast episode uploads. His energetic delivery style is well-suited for longer formats, giving YouTube a path to support brand sponsors through mid-roll ads and community posts.

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• Username: @ConnorWood911
• Influence Score: 15.5/100
• Followers: 10.6K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Connor Wood's Social Media Influence Summary

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Connor Wood holds a Favikon Influence Score of 8,975 points, placing him in the Top 2% of creators globally. He ranks in the Top 1% for both Instagram and Video Entertainment in the United States, and #562 in U.S. video entertainment. These rankings confirm his authority in high-engagement, youth-driven lifestyle content. His strong performance across visual platforms gives him clear category influence.

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Learn more about the Favikon Methodology here

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Connor’s Content Strategy: Humor, Energy, and Lifestyle Integration

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Connor’s content strategy centers on dynamic delivery and personality-driven engagement. His humor is quick, culturally in-tune, and often satirical, allowing him to stand out from more generic lifestyle creators. He doesn’t over-polish his content—instead, he leans into chaos, which makes even his sponsored posts feel like part of the joke. His content thrives on relatability with an edge. What makes Connor’s strategy effective is his ability to bring brands into his world without disrupting the tone. Whether promoting T-Mobile or Wendy’s, the ad integration feels like part of the fun. His focus on humor and energy builds familiarity, making fans more receptive to both his content and endorsements. This gives him rare versatility across both sponsored storytelling and organic content creation.

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Reachability and Partnerships

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Connor Wood’s reachability is strongest on TikTok and Instagram, where he maintains a consistent posting rhythm of three times a week at 6 PM EST. His direct engagement with followers—whether through chaotic replies, reposting comments, or referencing fan jokes in videos—builds a feedback loop that keeps his audience active. His most loyal viewers are U.S.-based Gen Z and college students who respond to his fast-paced humor and ironic tone. Connor rarely uses formal calls-to-action, instead prompting engagement through surprise humor or reactive skits.

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He regularly tags partners like T-Mobile, Wendy’s, and TMG Studios within organic posts, embedding brands into moments that feel personal and unscripted. Unlike creators who isolate brand deals, Connor integrates them into the flow of his chaotic narrative, making promotions part of the entertainment. His audience expects random brand shoutouts mid-rant, which allows him to maintain credibility while offering value to sponsors. This approach makes him an ideal collaborator for lifestyle, F&B, and culture-first brands targeting digital-native viewers.

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Conclusion: Turning Everyday Life Into Brand-Friendly Comedy Gold

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Connor Wood has built a standout presence by combining fast-paced humor with lifestyle content that resonates. His ability to maintain high engagement while featuring brands in an authentic, comedic format makes him one of the most effective creators in his category. With top-tier rankings in video entertainment and Instagram, Connor proves that a strong personality—and a smart use of humor—can turn everyday moments into high-impact digital content.

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