Who is Curtis Matsko?

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Curtis Matsko: Transforming Entrepreneurship with Raw Stories and Relentless Optimism

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Curtis Matsko is the founder and CEO of Portland Leather Goods, a direct-to-consumer brand that has grown into one of the most successful lifestyle companies in its category. Known for his unapologetic storytelling and self-deprecating humor, Curtis brings a refreshing mix of humility and vision to the entrepreneurial space. His leadership content regularly touches on personal struggle, team loyalty, and finding meaning in the messiness of growth.

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More than just a business operator, Curtis is a masterful communicator. His posts often walk through milestones like raising a company from a garage or hiring team members at entry-level wages who later became executives. What makes him stand out is not the numbers, but the narratives—he shares both wins and mistakes with disarming openness. His voice is direct, vulnerable, and deeply human.

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Unlike many polished startup influencers, Curtis avoids buzzwords and industry jargon. Instead, he speaks to the real journey—where success is earned through pain, persistence, and risk. His ability to connect with other founders, aspiring leaders, and even skeptics stems from his commitment to honesty. He’s not pretending to have it all figured out, and that’s what makes people trust him.

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Today, Curtis is more than a CEO—he’s a symbol of second chances, resilience, and creative growth. His online persona, like his business, is built on transparency and relentless belief in progress. As Portland Leather Goods continues to scale, Curtis’s influence is also rising—especially among early-stage entrepreneurs and operators seeking grounded inspiration.

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An Influencer Active on LinkedIn

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Curtis Matsko is active exclusively on LinkedIn, where he shares personal, business, and growth-driven reflections with a highly engaged entrepreneurial audience.

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Curtis Matsko's Social Media Strategy Analysis

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LinkedIn: Curtis Matsko’s Raw, Relatable, and Relentless Approach to Founder Storytelling

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Curtis Matsko uses LinkedIn as a digital journal, documenting his entrepreneurial rise with brutal honesty and a sense of humor that cuts through corporate noise. He doesn’t present himself as a flawless CEO—instead, he shares the gritty, often awkward reality behind building Portland Leather Goods. This vulnerability turns his content into a trusted space for aspiring entrepreneurs. Followers come not just for insight, but for connection.

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Matsko posts consistently—21 times per month, every evening at 9 AM , a rhythm that feels intentional and conversational. His photos are unfiltered and personal, ranging from candid team moments to roadside signs, giving his posts an informal, almost documentary feel. This visual style supports his narrative-driven voice: messy, real, and proudly unscripted. His audience isn’t just watching—they’re relating.

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His content is centered on transformation—both personal and professional. From stories about hiring hourly employees who become executives to memories of being broke in 2012, every post is a lesson wrapped in authenticity. Unlike most founders, he doesn’t chase trends or news cycles; he tells his story. That focus is what builds depth in his following, not just breadth.

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With an engagement rate of 1.9% and monthly views averaging 62.1K, Curtis achieves rare emotional reach while maintaining business relevance. His growth rate of +8.97% shows that his brand of honesty resonates in a platform often dominated by polished branding. He’s not just visible—he’s believable. And in the founder space, that’s what converts attention into influence.

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• Username: @curtis-matsko
• Influence Score: 87.2 / 100
• Followers: 17.3K
• Activity: 21 posts/month
• Engagement Rate: 1.9%
• Growth: +8.97% (30-day)
• Average Engagement: 328
• Posting Habits: Daily at 9 AM EST

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Curtis Matsko's Social Media Influence Summary

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Curtis Matsko has earned a Favikon Influence Score of 87.2, placing him among the Top 1% of LinkedIn creators in the U.S. and the Top 8% in Startups & Entrepreneurship—a reflection of both his fast growth and deep engagement.

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Learn more about the Favikon Methodology here

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Content Strategy: Radical Transparency, Humor, and Hustle

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Curtis’s content stands out because it avoids polish. His strategy is rooted in realness—sharing things most CEOs would never post. He talks about being an “idiot” who built a $100 million company, or the day he almost gave up, or how his CMO started at $14/hour. These aren’t gimmicks—they’re real narratives that teach, inspire, and create trust.

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Reachability and Partnerships

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Curtis Matsko is well-suited for partnerships in lifestyle, eCommerce, DTC tools, founder enablement platforms, and entrepreneurial education. He maintains brand-safe content with a “balanced” political tone, making him a secure choice for collaborations across industries. His past mentions of Portland Leather Goods are tightly integrated, which speaks to his natural ability to embed product storytelling into his content.

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He’s particularly likely to accept brand partnerships that align with values around resilience, creativity, and authenticity. From product features to community-building events, Curtis brings both reach and trust—two things brands can’t manufacture. His network includes top voices in DTC, copywriting, and growth marketing, suggesting high-quality amplification potential.

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Conclusion: Storytelling His Way to the Top of LinkedIn’s Entrepreneurial Scene

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Curtis Matsko is building more than a brand—he’s building a movement rooted in honesty, hustle, and human connection. Through every vulnerable post, milestone snapshot, or candid reflection, he’s proving that business storytelling doesn’t have to be stiff or scripted to make an impact.

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