Who is Daniel Moka?

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Daniel Moka: Elevating Developer Education through Clean Code Advocacy

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Daniel Moka is a Hungarian software engineer and leading advocate for Test-Driven Development (TDD). With over a decade of experience in software engineering, Daniel has carved out a niche in educating developers on creating high-quality, maintainable code. He combines technical expertise with a passion for continuous learning, delivering content that simplifies complex engineering concepts. His approach is rooted in practicality and clarity, particularly through his emphasis on solving problems rather than just writing code.

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Having worked across various industries, Daniel emphasizes the importance of clean code, agile practices, and developer efficiency. He is not only a seasoned engineer but also a teacher at heart, using his online presence to bridge gaps in software education. Whether he’s discussing design patterns or team management in tech, Daniel’s insights stem from real-world experience and evidence-backed practices.

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Daniel is also a vocal proponent of professional growth through knowledge sharing. He frequently contributes thoughts on developer motivation, micromanagement, and team performance, always favoring precision and direct value over abstract theory. This has earned him a loyal audience of tech professionals eager to level up their coding discipline.

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His social media presence complements his mission: providing developers with actionable, no-nonsense guidance on improving code quality. Through concise posts and practical visuals, Daniel maintains a professional tone while fostering a constructive learning environment for the developer community.

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An Influencer Active on Social Media

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Daniel Moka connects with over 125K followers primarily on LinkedIn and X, focusing on software engineering best practices.

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Daniel Moka's Social Media Strategy Analysis

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LinkedIn: Daniel Moka’s Core Platform for Developer Education

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Daniel Moka has made LinkedIn his primary platform, where he connects with over 105K followers, mainly software engineers and tech professionals. His posts are direct, educational, and structured to convey actionable advice. Whether it’s a coding tip or leadership insight, he communicates with clarity and purpose. His audience returns consistently for content that helps them improve technical and soft skills.

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He favors clean visuals like cheatsheets or bug report examples that can be consumed at a glance. These assets elevate his content beyond generic advice, offering immediate value to time-pressed developers. Daniel often uses industry-specific terminology, but explains it simply—making his posts accessible to both junior and senior engineers. This clarity drives strong engagement on each post.

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Daniel maintains a consistent cadence of three posts a week, typically around 1AM to maximize reach. His engagement rate of 1.52% and monthly view average of over 200K show how effective his publishing rhythm is. Topics like developer motivation, test automation, and coding habits resonate well with his followers. He avoids off-topic discussions, ensuring high content relevance.

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He uses a professional, encouraging tone, steering clear of divisive topics or political commentary. This brand-safe style makes him a strong candidate for partnerships in the B2B tech space. His influence score of 90.4/100 on LinkedIn reflects his consistency and high-value content delivery. For brands targeting engaged tech professionals, Daniel’s LinkedIn presence is a top-tier opportunity.

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• Username: @danielmoka
• Influence Score: 90.4/100
• Followers: 105K
• Activity: 14 posts/month
• Engagement Rate: 1.52%
• Growth: +1.99% (+2K last 30 days)
• Average Engagement: 1.6K
• Posting Habits: 3 times a week at 1 AM EST

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X (Twitter): Complementary Channel for Niche Tech Conversations

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Daniel’s presence on X (@dmokafa) plays a supporting role in his content ecosystem. With 20K followers, his account is a secondary touchpoint for developers interested in AI tools, testing frameworks, and clean code discussions. His content mirrors themes found on LinkedIn but is shared in a more condensed and occasional format. Posts are mostly image-based summaries with lightweight commentary.

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He tweets roughly once a week, usually around 2AM, with activity focusing on showcasing tools or concepts like CodeRabbit or test coverage. These posts aim to provide a snapshot of valuable practices but don’t foster much interaction. His engagement rate on X is significantly lower at 0.05%, indicating that the platform serves more for exposure than community building. Despite limited traction, he maintains quality and thematic consistency.

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The drop in growth and activity compared to LinkedIn shows that his audience may prefer more structured content. Unlike LinkedIn, where users engage deeply with professional content, X requires fast-paced updates and reactive posts—an approach Daniel doesn’t prioritize. He appears to use X as a space to document side thoughts or repurpose content rather than engage in daily discourse.

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Nonetheless, the platform still allows Daniel to maintain visibility among developers active across channels. His influence score of 61.8/100 here reflects a solid, if secondary, presence. For brands focused on multichannel visibility or developer tools, his X account could still play a supportive role in broader campaigns. Overall, X complements his personal brand without distracting from his core on LinkedIn.

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• Username: @dmokafa
• Influence Score: 61.8/100
• Followers: 20K
• Activity: 1.1 tweets/week
• Engagement Rate: 0.05%
• Growth: -0.16% (-32 followers in 30 days)
• Average Engagement: 11
• Posting Habits: Once a week at 2 AM EST

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Newsletter: Craft Better Software

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Daniel Moka authors the newsletter “Craft Better Software,” a specialized publication dedicated to mastering Test-Driven Development (TDD) and Extreme Programming (XP). With a subscriber base exceeding 32,000, the newsletter has become a valuable extension of his mission to educate developers. It goes beyond social media by offering in-depth guidance on writing clean, maintainable code.

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The newsletter is structured around practical and real-world coding insights. Each edition features topics such as refactoring techniques, productivity tools, and case studies from Daniel’s own software development experience. Its tone remains educational and actionable, providing engineers with techniques they can apply immediately. This utility-driven approach has built long-term reader trust.

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Unlike short-form social posts, “Craft Better Software” allows Daniel to offer detailed walkthroughs, complete with annotated code and implementation tips. The content helps readers think critically about their engineering practices and decision-making. It’s not just informative—it encourages readers to adopt a professional mindset and continuously evolve.

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The newsletter also doubles as a strategic hub for partnerships. With its focused audience of developers and tech leads, it presents brands with a high-trust channel for promoting software tools or educational content. For Daniel, it's more than communication—it’s a curated learning space that reinforces his authority in the developer education niche.

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Daniel Moka's Social Media Influence Summary

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Daniel Moka ranks #2 on LinkedIn in Hungary and #4 in Hungary’s IT & Tech sector, placing him in the top 1% of influencers in both categories.

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Learn more about the Favikon Methodology here

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Content Strategy: Developer Empowerment Through Simplicity

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Daniel’s content strategy revolves around clarity, consistency, and usefulness. He steers away from theory-heavy discussions in favor of immediately applicable insights. Clean code, developer autonomy, testing strategies, and productivity habits form the core pillars of his posts. His graphics are minimal yet informative—often resembling quick-reference slides for busy professionals.

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Reachability and Partnerships

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Daniel Moka is highly responsive to educational partnerships, particularly those involving software tools focused on TDD, testing, and clean code. His proven collaboration with brands like Favikon and his consistent content cadence make him a dependable partner for B2B outreach.

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His audience—primarily tech professionals and engineering managers—actively engages with tool recommendations like HyperTest. With his LinkedIn growth and newsletter reach, Daniel provides high-impact visibility for developer-focused products.

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Conclusion: Daniel Moka’s Clear Code Mission in a Noisy Tech World

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Daniel Moka stands out by staying true to his mission: helping developers write better software through TDD, clean code, and continuous improvement. With a dominant LinkedIn presence, a steadily growing newsletter, and proven industry credibility, Daniel is among the most impactful voices in tech education today. For brands, collaborators, and developers alike, his influence is built not on hype, but on tangible, teachable value.

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