Who is David Coletto?
If you want to understand what Canadians really think, David Coletto is your guy. As CEO of Abacus Data, he’s built a powerful voice in the world of polling and political insights.
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David Coletto: Where data meets democracy
If you want to understand what Canadians really think, David Coletto is your guy. As CEO of Abacus Data, he’s built a powerful voice in the world of polling and political insights. His feed blends sharp takes with personal moments, and he doesn’t shy away from calling it like he sees it. Whether it’s a policy shift or a media crisis, he’s usually one step ahead with the numbers to back it up.
1. Who he is
David Coletto is the CEO and founding partner of Abacus Data, one of Canada’s top polling and market research firms. With over 15 years in the field, he brings a mix of academic rigor and real-world intuition to the business of public opinion. His expertise spans political science, generational research, and corporate strategy. He’s worked with major media outlets, public institutions, and private companies to help them understand how people think, vote, and shop. David launched Abacus with the mission of asking better questions, and he’s still doing just that, one chart at a time. His commentary often goes beyond stats to reflect deeper trends shaping society and politics.
2. A network of heavyweights
From CBC News to the Canadian Credit Union Association, David’s network connects him to key players across government, finance, and media. He collaborates with industry leaders, public officials, and major Canadian institutions. His insights often appear in national outlets, and he’s shared stages with policymakers, CEOs, and political analysts. With think tank energy, media reach, and deep political roots, his connections reflect influence across multiple layers of power.
3. Why people listen
David doesn’t just post numbers. He explains what they mean with clarity, relevance, and a little edge. His voice is sharp but accessible, always rooted in data but never dry. Followers come for the insights but stay for the perspective. Whether he’s breaking down generational trends or commenting on a leadership race, his tone is confident, curious, and deeply informed.
4. Authenticity that resonates
With a Favikon Authenticity Score of 96.5, David keeps it refreshingly real. His posts include behind-the-scenes snapshots at events, unfiltered takes on Canadian media, and even the occasional meme to make a point. His personal passion for asking better questions shines through everything he shares. The engagement is natural, the tone is human, and the voice is unmistakably his.
5. Numbers that back it up
David has grown his following from 6,638 to over 10,900 in just two years, achieving this growth without shortcuts or spikes. His Influence Score sits at 7,229 points, placing him in the top 3% of LinkedIn creators in Canada. His post content is consistently ranked “Outstanding,” and his engagement score of 85 reflects strong audience interaction. Overall, he is a consistent, trusted creator whose insights and presence are clearly in demand.
6. Collaborations that matter
David regularly collaborates with Canadian institutions and media outlets, including CBC, GZERO, Nanos, and NDP affiliates. His research powers national surveys, media features, and corporate strategy, providing insights that shape public discourse. Beyond media, he engages directly with organizations like the Canadian Credit Union Association to offer strategic guidance. He also participates in political events, sharing his analysis with stakeholders and decision-makers. Through these efforts, David combines rigorous research with practical engagement, making his work influential across multiple sectors.
7. Why brands should partner with David Coletto
David offers rare credibility in the intersection of politics, media, and market research. His voice carries weight and trust across industries.
- Thought leadership campaigns on public trust, media, or generational trends
- Co-created reports or whitepapers with strategic insights
- Webinar or panel appearances to decode political or societal shifts
- Collaborations on branded research or opinion polling
8. Why David Coletto is relevant in 2026
In an era of misinformation and deep divides, data-driven voices like David’s are more critical than ever. As trust in media shifts and AI changes how we consume content, his ability to deliver clear, evidence-based insights positions him at the heart of what’s next. Whether it’s politics, business, or culture, he helps decode the noise with credibility and clarity.
Conclusion: Asking better questions, always
David Coletto is more than a pollster. He’s a trusted voice in Canadian media and a thoughtful observer of the country’s evolving landscape. His content informs, challenges, and connects. In a time when opinions are loud and facts are fuzzy, he keeps the focus on what truly matters, understanding people.
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