Who is Diego Barreto?

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Diego Barreto: The CEO Who Brings iFood’s Story to the Table

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Diego Barreto has a rare ability to make corporate leadership feel human. As the CEO of iFood, he mixes business insights with accessible storytelling that resonates far beyond boardrooms. His content blends data with authenticity, giving audiences a front-row seat to the challenges and triumphs of running one of Brazil’s biggest tech companies. Whether on LinkedIn or Instagram, Diego knows how to spark conversations that matter.

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1. Who he is

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Diego Barreto is the CEO of iFood, Brazil’s leading food delivery platform, and one of the most influential voices in the country’s business scene. With a background in finance and business strategy, he has held senior leadership roles across tech and operations before stepping into the top spot at iFood. He is also the author of “Nova Economia,” a bestselling book and newsletter that dives into the shifts shaping Brazil’s digital economy. His leadership at iFood has seen the company scale operations to millions of daily deliveries while introducing innovations in logistics, sustainability, and market strategy. Diego has positioned himself not just as a corporate leader but as a relatable figure who translates complex business dynamics into engaging stories.

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2. A network of heavyweights

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Diego’s network extends into the highest levels of business, tech, and academia. He connects with global players like Uber, Prosus, and major Brazilian institutions such as Insper and Fundação Dom Cabral. His orbit includes business leaders, startup founders, and corporate innovators who amplify his reach and credibility. These connections highlight his influence across multiple industries and his role in shaping broader economic conversations.

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3. Why people listen

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People tune in to Diego because his content goes beyond polished corporate updates. He blends data with storytelling, breaking down growth numbers, strategic partnerships, and even controversial topics in ways that feel accessible. His posts spark debates about the future of work, delivery platforms, and the evolving Brazilian economy. He’s approachable yet authoritative, which makes his voice resonate with professionals, entrepreneurs, and everyday users alike.

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4. Authenticity that resonates

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Diego’s content stands out because it never feels manufactured. He mixes business data with personal reflections, making even the most technical updates relatable. Whether discussing iFood’s record growth or weighing in on debates like remote work, his posts invite genuine conversation rather than surface-level reactions. That’s why his Favikon Authenticity Score is 95.5/100.

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5. Numbers that back it up

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Diego’s presence is powered by a follower base that grew organically from 98K to 175K over three years. His engagement quality sits at a strong 85, with meaningful discussions dominating his comments. On Instagram, his Reels often hit six-figure views, with some passing the 1M mark. His LinkedIn newsletter, Nova Economia, adds another 31K subscribers, showing how his content reaches audiences across formats.

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6. Collaborations that matter

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Diego’s leadership role naturally puts him in collaboration with industry heavyweights. At iFood, he drives partnerships with companies like Motuu to expand delivery benefits and Prosus to strengthen tech operations. He frequently participates in economic panels, startup events, and media features, bridging the gap between corporate leadership and public conversation. His collaborations aren’t just brand endorsements; they’re ecosystem-shaping moves.

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7. Why brands should partner with him

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For brands, partnering with Diego means gaining credibility and access to an engaged professional audience. He’s the type of leader who can elevate campaigns with genuine insight and visibility.

• Thought leadership pieces on the future of business and digital economy
• Keynote speaking at industry summits and corporate events
• Co-created content exploring innovation, sustainability, or work culture
• Strategic validation of tech products or services in the food and delivery space

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8. Why he's relevant in 2025

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In 2025, Brazil’s tech economy is navigating new challenges around AI integration, sustainability, and post-pandemic consumer behavior. Diego sits right at the center of these shifts, leading a company that touches millions of lives daily. His ability to balance hard data with human stories makes him a vital voice in the creator economy. As delivery platforms evolve into lifestyle ecosystems, Diego’s insights are more relevant than ever.

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Conclusion: Driving change through innovation and impact

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Diego Barreto proves that CEOs can be more than distant executives. He’s an engaging creator, a sharp strategist, and a leader who understands the value of authentic communication. With a growing audience, strong credibility, and a clear voice in Brazil’s digital transformation, Diego stands out as a business figure who knows how to connect. For brands and audiences alike, he’s a leader worth listening to in 2025 and beyond.

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