Who is Dr. Louise Newson?

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Dr. Louise Newson: Leading Menopause Awareness Through Evidence and Empathy

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Dr. Louise Newson is a UK-based physician and menopause specialist who founded the Newson Health Menopause & Wellbeing Centre. She has built a medical practice dedicated to treating perimenopausal and menopausal women through evidence-backed hormone replacement therapy (HRT). Her clinical focus is complemented by advocacy for policy change and improved training for GPs. She is also a visiting professor at the University of Warwick Medical School.

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Beyond her clinical work, Dr. Newson is the creator of the Balance Menopause App, used by thousands of women to track symptoms and access hormone health information. The app is one of the only free, evidence-based digital tools tailored specifically to menopause management. Her goal is to democratize access to HRT knowledge and remove stigma through accessible, structured guidance. She frequently promotes the app through visual explainers and expert interviews.

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She has authored several bestselling books on menopause, including Preparing for the Perimenopause and Menopause, which presents scientific research in plain language. Her writing avoids medical jargon and centers on helping women advocate for themselves in healthcare settings. These books are used both by patients and clinicians, reinforcing her role as a bridge between the public and the medical field. Her written work often directly responds to gaps in current NHS practice.

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Dr. Newson also hosts The Dr Louise Newson Podcast, which features guests ranging from researchers to patients and government officials. The podcast explores systemic issues in women’s health while offering practical solutions grounded in clinical experience. It serves as an educational extension of her other platforms and deepens the context behind her Instagram and LinkedIn posts. Through this integrated media strategy, she has built a trusted presence in a medically underserved area.

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An Influencer Active on Social Media

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Dr. Louise Newson maintains a strong cross-platform presence, with Instagram and LinkedIn as her key channels for delivering evidence-based menopause education.

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Dr. Louise's Social Media Strategy Analysis

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Instagram: Where Education Meets Empowerment

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Dr. Newson uses Instagram as her primary outreach tool, with daily posts at 1 PM EST targeting early risers and global audiences. Her content is visually standardized—pastel-colored carousels, branded Balance App graphics, and infographic summaries of hormone research. She often uses one-slide explainers to correct misinformation about HRT and to highlight personal success stories submitted by patients. Every post includes a strong educational takeaway, designed to simplify clinical concepts for non-medical audiences.

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She blends clinical facts with emotional resonance, frequently resharing patient testimonials and symptom checklists. These posts help destigmatize menopause while reinforcing her trust as both a doctor and advocate. Video clips are sometimes pulled from her podcast interviews or Q&A sessions, giving voice to topics like estrogen safety, testosterone in women, or NHS gaps in care. Her captions are clear, medically grounded, and avoid sensational claims.

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She integrates app promotion naturally into her content by showcasing Balance App features through reels and carousels. These range from “how-to” guides for tracking symptoms to testimonials about life after starting HRT. This dual role—educator and tech founder—positions her as a solution provider, not just a source of awareness. The result is a strategy that converts visibility into actionable health behaviors.

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Her comment sections are often filled with women thanking her for changing their lives or guiding them toward proper care. She replies selectively, often tagging resources or linking to further reading. This community tone builds loyalty, especially among women who’ve been dismissed by traditional healthcare. Through consistent, helpful, and emotionally validating posts, she maintains high trust and engagement.

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• Username: @menopause_doctor
• Influence Score: 88.3/100
• Followers: 697.1K
• Activity: 16 posts/month
• Engagement Rate: 0.68%
• Growth: +2.6%
• Average Engagement: 4.7K
• Posting Habits: Everyday at 1 PM EST

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LinkedIn: Leading the Professional Conversation

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On LinkedIn, Dr. Newson takes a more policy- and research-oriented approach, with bi-weekly posts shared at 2 AM EST. Her content includes screenshots from academic journals, slides from presentations, and commentary on new NICE guidelines or government inaction. Unlike her Instagram, posts here are copy-led and framed as professional insights meant to inform peers and institutions. This tone positions her not as an influencer, but as a credible medical authority.

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She frequently uses LinkedIn to amplify the clinical work of Newson Health and the educational outputs of the Balance App. Posts often celebrate milestones like app usage rates, partnerships with NHS trusts, or recognition from medical bodies. These achievements act as social proof, demonstrating that her digital presence is backed by institutional success. She also tags colleagues and government officials to spark dialogue or highlight systemic issues.

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During awareness campaigns such as Menopause Awareness Month, she increases frequency and links to policy papers, podcasts, or op-eds. One recurring theme is the lack of menopause training for general practitioners in the UK—a point she returns to with new data and firsthand stories. This focus on structural change, rather than personal branding, differentiates her content from others in the wellness field.

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Engagement here is high for a medical professional, with thousands of impressions and active commentary from doctors, academics, and health advocates. She responds selectively, often with clarifying details or next steps. Her LinkedIn strategy is less about reach and more about influence—shaping conversation at the highest levels of healthcare and media.

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• Username: @drlouisenewson
• Influence Score: 94.3/100
• Followers: 70.6K
• Activity: 6 posts/month
• Engagement Rate: 0.35%
• Growth: +2.64%
• Average Engagement: 245
• Posting Habits: Twice a week at 2 AM EST

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X (Twitter): Occasional Expert Interventions

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Dr. Newson posts on X about once a week at 12 AM EST, typically when new research emerges or a public menopause debate breaks out. Her tweets are concise, often under 150 characters, and link to external sources such as journals, her podcast, or NHS policy pages. She uses the platform as a real-time commentary space rather than for content creation. The account is more reactive than strategic, aimed at thought leadership among existing followers.

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She retweets content from fellow health experts, menopause advocates, and media outlets when relevant to her field. On occasion, she threads 2–3 tweets to summarize new findings about HRT or testosterone’s role in women’s health. These posts are usually technical and link to PubMed or BMJ articles, signaling that her target here is science-literate readers. Unlike Instagram, there’s no reliance on visuals or branded aesthetics.

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Although engagement is lower here—150 average engagements per tweet—posts often get reshared by medical professionals and health journalists. This network amplification gives her tweets a secondary life beyond her immediate audience. She also uses hashtags sparingly, mainly during awareness campaigns or official health days.

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Her strategy is deliberate: X is not used for growth, but for expert participation in ongoing conversations. When media outlets or public figures spread misinformation, she steps in to correct or clarify without personal attacks. It’s a subtle but effective presence that supports her broader educational goals.

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• Username: @drlouisenewson
• Influence Score: 78.5/100
• Followers: 61.9K
• Activity: 0.7 tweets/week
• Engagement Rate: 0.24%
• Growth: 0%
• Average Engagement: 150
• Posting Habits: Once a week at 12 AM EST

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YouTube: Long-Form Educational Value

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Dr. Newson uploads to YouTube weekly at 7 PM EST, with 5–6 videos published each month. These videos range from 5-minute explainer clips to 45-minute interviews with doctors, researchers, and patients. The channel is not used for vlogging or trends but for archived, evergreen educational material. Topics often align with themes from her podcast and include titles like “Why You Might Need Testosterone” or “Understanding Menopause in Under 10 Minutes.”

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Her thumbnails are minimalist and professional—light backgrounds, clean fonts, and a consistent color scheme that matches her Balance App branding. Videos are typically filmed in a clinic or studio, and production quality is consistent, with clear audio and subtitles. She doesn’t rely on YouTube Shorts or viral edits, focusing instead on utility and depth.

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The channel is particularly useful for followers who want to dive deeper than an Instagram carousel allows. Many videos cross-link with her Instagram or LinkedIn posts, and she often embeds them into blog articles or app content. Despite modest engagement, with 137 average interactions per post, videos retain strong watch times due to their specificity and clarity.

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Her YouTube strategy positions her as a clinical educator rather than an entertainer. It serves audiences seeking long-form trustable content and supports her reputation as someone committed to improving women’s health literacy. This channel complements, rather than duplicates, her efforts on other platforms.

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• Username: @menopause_doctor
• Influence Score: 53/100
• Followers: 22.7K
• Activity: 5.7 videos/month
• Engagement Rate: 0.6%
• Growth: +7.38%
• Average Engagement: 137
• Posting Habits: Once a week at 7 PM EST

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TikTok: A Dormant Channel

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Dr. Newson’s TikTok presence is effectively inactive, with only 5.4K followers and no new content posted in the past four years. Her profile, @menopause_doctor, reflects a score of just 5/100, indicating minimal visibility and relevance on the platform. The account shows no signs of upcoming activity or strategic use, which aligns with her focus on more professionally driven platforms like LinkedIn and Instagram. Unlike other creators who use TikTok for short-form health tips, she has not embraced the format’s casual or viral potential.

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There is no recorded engagement on her TikTok—0% engagement rate, zero average views, and no content output in recent years. This suggests the platform was either a brief experiment or never a prioritized part of her content strategy. Given her focus on medically accurate, long-form education and structured visuals, the quick, entertainment-first nature of TikTok likely doesn't align with her communication goals. As it stands, TikTok remains completely absent from her current media mix.

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• Username: @menopause_doctor
• Influence Score: 5/100
• Followers: 5.4K
• Activity: 0 videos
• Engagement Rate: 0%
• Growth: 0%
• Average Engagement: 0
• Posting Habits: Once a year at 10 AM EST

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Podcast: The Dr Louise Newson Podcast

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The Dr Louise Newson Podcast has surpassed 8 million downloads, becoming one of the UK’s most recognized medical podcasts focused exclusively on menopause. Each episode features either a solo deep-dive or an interview with experts such as endocrinologists, NHS clinicians, and female patients navigating hormone therapy. Unlike many wellness podcasts, it avoids general lifestyle advice and instead focuses on clinical accuracy, often citing new research or NICE guidelines. This precision has earned the podcast a loyal audience of women actively seeking evidence-based hormone health advice.

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The tone of the podcast is calm, structured, and grounded in real-world patient experiences. Dr. Newson uses clear, non-technical language to explain complex topics such as estrogen deficiency, surgical menopause, or the role of testosterone in women. Guest selections are highly intentional—featuring both specialists and individuals with underrepresented menopause experiences, such as younger women or those with surgical menopause after cancer treatment. Episodes are framed to answer specific medical questions, not just general discussion, which keeps the format informative and targeted.

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What sets the podcast apart is how it complements her broader ecosystem. Each episode is promoted through Instagram carousels, LinkedIn summaries, and app-based notifications within the Balance Menopause App. This cross-platform promotion ensures that women who discover her through a social post can dive deeper into the topic via audio, while app users can access full podcast transcripts and links. She also uses podcast episodes to introduce new Balance App features, creating strong synergy between her content and product.

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In early 2024, Dr. Newson relaunched the podcast with a new studio setup, improving sound quality and introducing new thematic mini-series. She also created a dedicated Instagram account for the podcast to share behind-the-scenes clips, upcoming guest announcements, and follow-up resources. This shift shows her investment in podcasting not just as a distribution method, but as a flagship content channel. It allows her to reach commuting professionals, midlife women seeking answers, and clinicians looking for accessible continued education—all from a single source.

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Dr. Louise Newson's Social Media Influence Summary

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Dr. Louise Newson holds an Favikon Influence Score of 8,571 points, placing her #1 in Women's Health (UK) and #114 in LinkedIn UK rankings. She ranks in the top 1% of creators in her sector, making her one of the most authoritative voices in the field of menopause care and advocacy. Her authority extends across professional and public networks, particularly due to her leadership in both clinical practice and educational outreach.

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Learn more about the Favikon Methodology here

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Content Strategy: Empowering Women Through Evidence

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Dr. Newson’s strategy is clear: make menopause education mainstream. She avoids fluff content and sticks to medical facts, patient testimonials, and toolkits that demystify hormone care. Every post, from carousels to podcasts, aligns with her clinical mission: to improve women’s health outcomes through informed choice and accessible resources.

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Reachability and Partnerships

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Dr. Louise Newson is highly reachable for partnerships focused on women’s health, particularly menopause-related education, HRT solutions, or medical advocacy. She prioritizes collaborations that align with her mission—improving hormone care access and awareness for midlife women. Past campaigns have integrated seamlessly with her app, clinic, or podcast, allowing brand messages to reach users actively seeking support. Her estimated cost per post ranges from $5K–$10K, reflecting her niche authority and trust-driven audience.

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Her responsiveness is strongest through LinkedIn and Instagram, where she actively tags collaborators, shares branded milestones, and promotes educational tools. Brands linked to clinical research or digital health—especially those with evidence-based offerings—fit well within her content framework. She avoids generic product placements, instead favoring in-depth collaborations like guest podcast features or co-developed resources. This approach ensures any partnership maintains credibility and provides measurable value to her medically engaged community.

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Conclusion: Championing Hormonal Health with Authority

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Dr. Louise Newson stands out as a digital-first medical expert who merges credibility with accessibility. Her consistent presence across Instagram, LinkedIn, YouTube, and her podcast ensures that women across platforms and learning styles can engage with menopause education. Backed by personal brands like Newson Health and Balance App, she drives impact at scale. In an ecosystem often crowded by lifestyle voices, Dr. Newson offers something rare—clinical clarity at social media speed.

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