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Here is the Top 50 Rising Video Creators on LinkedIn. Video is quickly becoming the platform’s most powerful format, with creators gaining more reach and engagement than ever. As Gen Z grows its presence and tools like BrandLink and Thought Leader Ads support content creation, LinkedIn is doubling down on video. This ranking, made in partnership with OpusClip, celebrates the creators leading this shift and aims to inspire anyone ready to start sharing through video.

Here is the Top 50 Rising Video Creators on LinkedIn. Video is quickly becoming the platform’s most powerful format, with creators gaining more reach and engagement than ever. As Gen Z grows its presence and tools like BrandLink and Thought Leader Ads support content creation, LinkedIn is doubling down on video. This ranking, made in partnership with OpusClip, celebrates the creators leading this shift and aims to inspire anyone ready to start sharing through video.
Who is Dr. Richard Lutz?
As the CEO of Deutsche Bahn, Dr. Richard Lutz isn’t just leading Germany’s largest railway company but redefining what sustainable transport means in Europe. His voice stands out for its balance of leadership and purpose, consistently promoting innovation, environmental responsibility, and inclusion.

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Elena Freeman designs partnerships and events at Favikon. She cares about building spaces where creators, brands, and ideas meet in ways that feel real and memorable. From partner programs to community gatherings, she focuses on making connections that spark collaboration and professional growth.
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Dr. Richard Lutz: Driving Deutsche Bahn Toward a Greener Future
As the CEO of Deutsche Bahn, Dr. Richard Lutz isn’t just leading Germany’s largest railway company but redefining what sustainable transport means in Europe. His voice stands out for its balance of leadership and purpose, consistently promoting innovation, environmental responsibility, and inclusion. On LinkedIn, he blends boardroom insight with genuine human connection, making rail infrastructure feel like a shared mission rather than a corporate agenda.
1. Who he is
Dr. Richard Lutz has been with Deutsche Bahn for over three decades, steadily rising to become its CEO in 2017. A trained economist with a PhD, he has built his career around transforming Germany’s transport system into a sustainable model for the future. Under his leadership, Deutsche Bahn has invested heavily in modernization, digitalization, and climate-neutral initiatives. Lutz has also steered the company through major challenges, from pandemic disruptions to infrastructure renewal projects. His approach combines long-term vision with a down-to-earth communication style that makes complex rail topics accessible and relatable.
2. A network of heavyweights

Lutz’s professional network spans across European mobility, energy, and policy sectors. His connections include organizations like Siemens, SNCF, Lufthansa, and the German federal government. Environmental and civic institutions such as NABU, BUND, and VCD also appear in his circle, underscoring his credibility in sustainability dialogues. Within the transport ecosystem, his influence connects decision-makers, engineers, and advocates pushing toward a greener, more efficient Europe.
3. Why people listen

People follow Lutz because his voice feels both knowledgeable and genuine. His posts often show him on-site, celebrating team achievements or reflecting on milestones with colleagues. He communicates with warmth, gratitude, and precision, whether he’s discussing infrastructure upgrades or honoring a retiring employee. This authenticity makes his leadership relatable to employees, industry peers, and the public alike.
4. Authenticity that resonates

Lutz’s Favikon Authenticity Score of 96.5/100 highlights a natural and consistent presence. His follower growth is steady and organic, while his content, from infrastructure updates to messages of solidarity, reflects true professional engagement. Comments on his posts often include thoughtful feedback from colleagues across the railway sector, showing a genuine two-way dialogue. Instead of corporate jargon, he uses clear, human language that connects authority with approachability.
5. Numbers that back it up

With 64K followers and an Influence Score of 7,860 points, Lutz ranks in the Top 1% on LinkedIn Germany and among the Top 6% of global CEOs and Tech Leaders. His engagement rates are strong, with thousands of reactions and hundreds of comments per post, particularly when he shares milestone projects or heartfelt tributes. His content cadence remains consistent, focusing on meaningful professional stories rather than volume.
6. Collaborations that matter
Through Deutsche Bahn, Lutz drives partnerships with major players like Siemens and Vodafone on digital rail innovation. He also collaborates with the German government on sustainability and infrastructure funding programs. Internationally, he’s worked alongside SNCF and SBB to improve cross-border rail connectivity and promote green mobility initiatives. Each partnership reinforces his long-term vision for a carbon-neutral transport future.
7. Why brands should partner with Richard Lutz
Brands seeking credible sustainability leadership and authentic influence can find a strong ally in Dr. Lutz.
- Thought leadership collaborations on climate innovation and transport digitalization
- Public speaking or panel partnerships focused on sustainability and mobility trends
- Co-created content with environmental or infrastructure organizations
- Employer branding initiatives highlighting workforce development and diversity in tech
8. What causes he defends

Lutz is vocal about causes that align with responsible leadership. He consistently supports climate action, diversity and inclusion, and anti-antisemitism, using his platform to emphasize unity and ethical responsibility. From honoring Holocaust remembrance days to sharing updates on Deutsche Bahn’s green initiatives, his advocacy reflects both moral integrity and strategic commitment.
9. Why Richard Lutz is relevant in 2025
In an era where sustainability defines corporate leadership, Lutz’s relevance is only growing. As Europe accelerates its green transition, his expertise in large-scale infrastructure and policy collaboration makes him a key voice in shaping the future of mobility. His authentic approach to communication bridges government, business, and community, positioning him as both an industry leader and a public advocate for progress.
Conclusion: Leading with purpose
Dr. Richard Lutz embodies what it means to lead responsibly in 2025. His steady influence, grounded in data, dialogue, and empathy, inspires confidence across sectors. Whether he’s discussing climate goals or celebrating his team’s work, he reminds audiences that leadership is about progress through people. In a world chasing innovation, Lutz brings something rarer, trust.








