Who is Dudah Rocha?

‍

‍

Dudah Rocha: Bringing Humor and Heart to Brazil’s Beauty and Relationship Content

‍

‍

Dudah Rocha is a Brazilian content creator who blends humor, vulnerability, and beauty into an authentic online persona. Starting with simple lifestyle posts, she quickly found her niche in relationship-centered content that resonates with a youthful, primarily Portuguese-speaking audience.

‍

Her posts often highlight self-deprecating humor, cooking mishaps, and intimate couple moments, allowing her to be both entertaining and relatable. Dudah isn't afraid to show imperfection, making her content feel like a casual chat with a friend rather than a curated performance.

‍

‍

She frequently involves family and her partner in her content, whether it’s a shared vlog or a playful exchange in a TikTok. This dynamic brings warmth to her brand and creates a sense of community around everyday struggles and joys.

‍

As her presence expands, she remains grounded in simplicity and self-care themes, especially in beauty and lifestyle. Her content is easy to consume and highly interactive, built on real-time storytelling and direct engagement with followers.

‍

‍

An Influencer Active on Social Media

‍

‍

Dudah Rocha creates casual, humorous, and lifestyle-rich content across TikTok, Instagram, and YouTube, reaching a combined audience of over 2.3 million followers.

‍

‍

Dudah Rocha's Social Media Strategy Analysis

‍

‍

TikTok: Relatable Humor, Domestic Vlogs, and Everyday Self-Expression

‍

‍

Dudah’s most powerful platform is TikTok, where she has amassed 1.5 million followers. Her content is consistently casual and personal, filled with light humor, couple banter, and glimpses into her daily routine. The tone is informal, and her aesthetic matches that — no filters, no scripts, just real-life energy.

‍

Her videos often revolve around relatable situations — awkward confessions, playful cooking, or chats about beauty surgery and relationships. This transparency builds trust. With a high engagement rate of 7.67%, Dudah’s audience clearly finds her content refreshingly real and entertaining.

‍

‍

She uploads 4.7 videos per week, typically at 6PM, and her top TikToks surpass 2M views, thanks to direct speech formats and facial expressiveness. She also leans on strong editing rhythm and well-timed captions, making each post highly loopable.

‍

Her strategy is simplicity: she doesn’t chase trends but focuses on creating a personality-forward feed. The combination of humor, consistency, and accessibility makes her a highly engaging creator for brands targeting youth-focused lifestyle themes.

‍

• Username: @dudarocc
• Influence Score: 90/100
• Followers: 1.5M
• Activity: 4.7 Videos/week
• Engagement Rate: 7.67%
• Growth: 0%
• Average Engagement: 115.1K
• Posting Habits: Everyday at 6 PM EST

‍

Recommended tools
‍Find TikTok Influencers
Analyze your own TikTok profile
Analyze Competitors' TikTok Profiles

‍

Instagram: Self-Care, Family Vibes, and Emotional Moments

‍

‍

With 578K followers, Instagram is Dudah’s second-most influential platform. Here, her strategy mixes self-care updates, transformation posts, and personal highlights — including family photos, bikini snapshots, and surgery updates like her recent silicone implants.

‍

She posts about 14 times per month, often at 6PM, and maintains a casual visual tone, using natural lighting and a friendly, approachable caption style. Her most engaging post — about her silicone surgery — received 44.9K likes, showing the strong connection she builds through openness.

‍

‍

Her engagement rate sits at 2.91%, backed by consistent storytelling and lifestyle visuals. There’s a clear arc to her narrative: from playful sister selfies to serious body updates, she keeps fans informed and emotionally engaged.

‍

Visually, her content leans bright and soft-toned, avoiding heavy editing. This keeps the focus on the message — and the person — not just aesthetics. She positions herself as someone “just like you,” navigating youth, beauty, and love in real-time.

‍

• Username: @dudarocc
• Influence Score: 90.6/100
• Followers: 578.3K
• Activity: 14 Posts/month
• Engagement Rate: 2.91%
• Growth: +6.43%
• Average Engagement: 16.8K
• Posting Habits: Everyday at 6 PM EST

‍

‍

YouTube: Surgical Vlogs and Long-Form Intimacy

‍

‍

Though less central to her strategy, Dudah uses YouTube as a vlog space for deeper, long-form content. With 263K subscribers, she posts around 1.2 videos per month, often focused on beauty transformations or medical journeys like her recent breast augmentation.

‍

Her top-performing video in this space — a post-surgery vlog — has over 3.9K views and offers a more detailed, honest account of her experience. The content is less polished but more narrative-driven, aimed at followers who want full transparency.

‍

‍

Despite the niche appeal, her engagement rate is low (0.16%), suggesting her TikTok audience may not fully cross over to long-form formats. However, the platform helps her build a different type of authority — one centered on guidance, education, and vulnerability.

‍

She could potentially expand this into monetizable series or partnerships with clinics and wellness brands, given the subject matter. For now, it functions as a complementary window into her offline life.

‍

• Username: @dudahrocha
• Influence Score: 53.3/100
• Followers: 263K
• Activity: 1.2 Videos/month
• Engagement Rate: 0.16%
• Growth: 0%
• Average Engagement: 416
• Posting Habits: Once a week at 8 PM EST

‍

‍

Dudah's Social Media Influence Summary

‍

‍

Dudah Rocha scores 9,088 points on the Favikon Influence Scale, ranking in the Top 1% of Beauty Bloggers in Brazil (#9) and in the Top 1% worldwide (#123). While her Instagram and YouTube are still developing, her TikTok strength positions her as a powerful voice among young Brazilian audiences.

‍

Learn more about the Favikon Methodology here

‍

Content Strategy: Humor, Heart, and Her Real Life

‍

Dudah’s content stands out for its unfiltered tone and natural storytelling. She doesn’t chase trends — she builds connections. Whether she’s laughing at a failed cooking attempt or unpacking her feelings post-surgery, her approach is emotional but not overly dramatized.

‍

‍

Reachability and Partnerships

‍

‍

Dudah Rocha is highly reachable and collaborative. She has successfully partnered with fashion and lifestyle brands like Pink de Luxo (tagged 12 times) and Gocase, reflecting her consistency in sponsored content. Her influence campaign ripeness suggests she is very likely to accept sponsored posts and product reviews on TikTok and Instagram.

‍

‍

She is especially valuable to brands aiming to engage young Brazilian women with content that feels authentic and humorous. Her casual tone allows for brand messaging to blend organically into her feed — whether through clothing, beauty tools, or relationship-focused content.

‍

‍

Conclusion: Turning Real Life Into Relatable Influence

‍

Dudah Rocha is a standout voice in Brazil’s content creator space, building her influence not through perfection but through personal connection. Her comedic approach, openness about her body journey, and warmth in partnerships make her a unique asset to the digital beauty and lifestyle scene.

‍

‍

View the AI-powered profile

‍

Also See 👀
‍CAROL MOURAH - COMPLETE SOCIAL MEDIA ANALYSIS‍NICOLE RODRIGUES - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE