Who is Eliot Harper?

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Eliot Harper: The Salesforce architect who writes the playbook for modern Marketing Cloud

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Eliot turns deep technical detail into readable, useful guidance. He publishes books, videos, and field-tested frameworks that help teams implement Marketing Cloud and Data Cloud. His voice is technical but friendly, aimed at practitioners who want work that actually ships. People follow him for clear how-to advice and expert perspective.

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1. Who he is

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Eliot is a Salesforce architect and author focused on Marketing Cloud and Data Cloud innovations. He has years of hands-on delivery experience at agencies and consultancies, and he publishes practical guides including the Salesforce Data Cloud Architect’s Handbook. Eliot builds integration patterns, runbooks, and training materials that teams use during real projects. He speaks at conferences and runs video series that break down complex platform features into step-by-step flows. His work sits at the intersection of product, data engineering, and marketing operations.

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2. A Network of Heavyweights

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Eliot’s network includes Salesforce ecosystem partners, platform engineers, and practitioner communities. He shows ties to vendors and consultancies such as Ateko and CloudKettle alumni, and frequently engages with product teams and conference audiences. That mix gives him both product credibility and a practical delivery perspective.

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3. Why people listen

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People listen because Eliot writes for doers. He shares code-friendly diagrams, demo videos, and real implementation stories. His posts avoid fluff and focus on measurable outcomes like data models, trigger flows, and campaign automation. Readers get immediate next steps rather than theory.

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4. Authenticity that resonates

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Favikon rates Eliot 100 out of 100 for authenticity. His feed includes book announcements, snapshots from events, demo videos, and first-hand project insights. Comments show technical follow-ups and peer troubleshooting, not generic praise. That clear, consistent pattern signals a real practitioner sharing real work.

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5. Numbers that back it up

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Eliot’s follower base grew from about 11,052 to 13,006 over 18 months, showing steady organic reach. He holds an Influence Score of 6 with roughly 5,637 Favikon points. Engagement quality is high at 92, and content scores in the low 90s for AI authenticity and technical depth. His posting mix of videos, handbook excerpts, and event recaps creates a reliable rhythm that attracts engaged peers.

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6. Collaborations that matter

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Eliot collaborates with Salesforce partners, conference organisers, and practitioner communities. He contributes to product-focused events, authors technical handbooks used by teams, and supports partner enablement programs. Those collaborations amplify his tutorials and help teams adopt best practices faster.

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7. Why brands should partner with Eliot Harper

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Eliot is ideal for brands that need credible, technical marketing cloud storytelling and enablement. Possible collaborations include:

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• Co-authored technical guides or white papers about Data Cloud implementations

• Live workshops and enablement sessions for partner teams and customers

• Video series or demo content showing product integrations and migration patterns

• Sponsored deep-dive webinars that translate platform features into business value

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8. What causes he defends

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Eliot supports climate action and tech for good. He frames technical work as a means to better outcomes and occasionally highlights projects or communities that use tech responsibly. His advocacy shows up in thoughtful posts that link product design to ethical and practical considerations. Eliot positions platform engineering as something that can improve customer experience while respecting wider social goals.

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9. Why Eliot Harper is relevant in 2026

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Data-first marketing and complex customer architectures will keep growing. Eliot’s practical patterns for Data Cloud and Marketing Cloud make him relevant as teams adopt real-time data, AI-infused journeys, and privacy-aware architectures. He helps bridge vendor capabilities and engineering realities, which is exactly what organisations need when platforms evolve rapidly.

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Conclusion: Practical Architecture, Clear Outcomes

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Eliot combines deep platform expertise with a knack for teaching. He turns detailed engineering work into usable playbooks that marketing and engineering teams can follow. For organisations that need dependable technical guidance on Salesforce marketing and data systems, Eliot is a pragmatic, trusted partner. His content helps teams move from idea to production with fewer surprises.

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