Who is Elizabeth Willetts?

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Elizabeth Willetts: Championing Flexible Careers for Women in the UK

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Elizabeth Willetts is the Founder of Investing in Women, a UK-based recruitment platform focused on flexible jobs for women. With 18 years of industry experience, she specializes in placing candidates into roles that support work-life balance, particularly for mothers and caregivers. Her approach combines hands-on coaching with market-specific insights, enabling jobseekers to find roles that truly match their life stage. Elizabeth’s deep expertise in the HR sector allows her to speak directly to the structural gaps in traditional hiring systems.

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As a career coach, Elizabeth provides services such as CV editing, LinkedIn profile optimization, and interview coaching tailored specifically to women re-entering the workforce. Her focus isn’t just on hiring—she addresses confidence, career gaps, and childcare-related employment breaks with empathy and precision. Clients often turn to her for guidance after maternity leave or career pivots, drawn by her realistic, no-fluff tone. This has made her a go-to expert for women seeking autonomy without sacrificing family needs.

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Her influence extends beyond one-on-one coaching. Elizabeth regularly speaks at webinars and professional events, often highlighting systemic issues around rigid work policies. She is the author of Flex – Your Roadmap to Career Success, where she offers a structured guide to finding and thriving in flexible jobs. She’s also known for using her own experience balancing career and motherhood as a lens to create practical, situation-specific advice. Her content frequently addresses real-life examples sourced directly from her clients' stories.

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Elizabeth’s mission is backed by a strong alignment with causes like female empowerment, gender diversity, and women in STEM. These aren’t just topics in her bio—they’re deeply integrated into her posts and brand collaborations. She partners with platforms like Job Boards Connect and Shelter, carefully choosing campaigns that align with her values. Across her content and partnerships, she’s built a reputation as a creator who doesn’t compromise on purpose or professionalism.

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An Influencer Active on LinkedIn

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Elizabeth Willetts is primarily active on LinkedIn, where she ranks in the top 1% in the UK’s HR and career coaching category. Her content is consistently focused, brand-safe, and socially driven.

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Elizabeth's Social Media Strategy Analysis

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LinkedIn: Elizabeth’s Flagship Platform for Career Advice

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Elizabeth’s LinkedIn presence is built around her mission to help women access flexible, fulfilling careers. She shares firsthand client stories, tips on returning to work after career breaks, and career coaching insights specific to working mothers. Her posts often reference real-life coaching experiences, using her clients’ wins to offer practical lessons. She speaks directly to women juggling childcare, job transitions, and career identity.

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She posts with high frequency—around 28 posts per month—usually at 1 AM EST, and her content is always purpose-driven. From sharing CV-writing tips to busting myths about flexible work, each post is designed to offer quick, actionable value. She uses a consistent visual style with approachable headshots, pastel graphics, and clearly branded templates. These elements make her posts feel both personal and instantly recognizable on busy feeds.

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Her voice is consistently cheerful and slightly opinionated, especially on systemic workplace issues affecting women. She’s vocal about the need for more flexible hiring practices and doesn't shy away from calling out rigid job structures. However, her tone is never combative—she uses lived experience and positive examples to advocate for change. This balance of warmth and conviction makes her posts stand out in a professional space.

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Elizabeth’s community engagement is focused and genuine. She replies to comments, highlights client journeys, and frequently tags collaborators like Rebecca Newenham. Her collaborations aren’t random—they align directly with her brand values, such as promoting women in business or ethical hiring. This alignment, combined with a consistent content schedule, fuels her strong visibility and steady +2.19% follower growth.

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• ‍Username: @elizabethwilletts
• ‍Influence Score: 91.8/100
• ‍Followers: 54K
• ‍Activity: 28 posts/month
• ‍Engagement Rate: 0.55%
• ‍Growth: +2.19%
• ‍Average Engagement: 297
• ‍Posting Habits: Everyday at 1 AM EST

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Elizabeth Willetts's Social Media Influence Summary

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Elizabeth holds an Favikon Influence Score of 7,677 points, placing her in Tier 4 globally and the top 1% on LinkedIn in the UK and the HR Industry. She ranks #197 on LinkedIn UK and #7 in the UK HR category. Her consistent posting and brand-safe content make her a strong partner for campaigns in flexible work, diversity hiring, and women’s career development.

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Learn more about the Favikon Methodology here

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Content Strategy: Relatable, Cheerful, and Cause-Oriented

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Elizabeth’s content style is marked as Very Safe, Cheerful, and Slightly Opinionated. Her tone remains optimistic, supportive, and professional across all her posts. She strikes a balance between opinion and expertise, occasionally speaking on social issues like women’s representation in the workplace without alienating professional audiences.

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Reachability and Partnerships

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Elizabeth is highly reachable for partnerships that align with her mission of promoting flexible work for women. Her audience—primarily UK-based working mothers and HR professionals—responds well to webinars, coaching tools, and job platforms. She frequently partners with like-minded brands such as Utility Warehouse and Job Boards Connect, ensuring message consistency. Her responsiveness and niche clarity make her ideal for value-led, campaign-driven collaborations.

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She’s particularly open to partnerships that involve thought leadership, such as panel discussions, digital events, and co-branded educational content. With an estimated rate of $673–$823 per post and daily activity at 1 AM EST, brands can rely on consistent delivery and visibility. Her feed showcases real brand integrations with messaging tailored to her coaching audience. This targeted fit makes her a top pick for companies addressing career relaunch, work-life balance, or gender inclusion in hiring.

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Conclusion: A Trusted Voice for Working Women

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Elizabeth Willetts is not just a creator—she’s a guide for women seeking career freedom. With daily posts, high relevancy, and deep sector experience, she builds authentic influence rooted in professional trust. Her top 1% rankings and collaboration history make her a standout in the HR and coaching space. For brands that want to speak directly to working women and HR professionals in the UK, Elizabeth is an ideal and reliable partner.

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View the AI-powered profile

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