Who is Eloise Fouladgar?

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Eloise Fouladgar: Turning Real Life into Relatable Lifestyle Content

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Eloise Fouladgar is a London-based lifestyle creator who gained visibility by documenting personal moments—both lighthearted and emotional—on TikTok. Her journey into content creation began with relatable videos about relationships, mental health, and the challenges of online life. Instead of focusing on polished visuals, she shares real-time reactions and diary-like updates that feel spontaneous. This raw, self-aware tone has earned her a deeply invested Gen Z following.

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Her content stands out because of how openly she discusses emotional ups and downs. Whether addressing heartbreak, anxiety, or the pressure of internet fame, Eloise uses her platform as a space for reflection. She avoids scripted narratives, often filming herself in the middle of vulnerable moments and speaking directly to the camera. This style has helped her build not just an audience, but a community of followers who see her as a friend.

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Eloise’s signature caption style—short, direct, and emotionally honest—complements her video approach. She often uses quotes like “I want to be more open with you guys and be there for you all,” setting the tone for her content. Her videos rarely rely on filters, effects, or trends, focusing instead on authenticity and connection. This consistency makes her recognizable across platforms, regardless of algorithm shifts.

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While most of her reach is on TikTok, she has also cultivated loyal audiences on Instagram and YouTube by staying true to her voice. Her Instagram leans into travel and fashion without sacrificing the personal touches that define her brand. On YouTube, she previously shared long-form vlogs centered on relationships and solo growth, though her posting has paused. Across every channel, Eloise's content is grounded in real-time storytelling, not performance.

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An Influencer Active on Social Media

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Eloise has built a multi-platform audience of nearly 6.1 million followers, with TikTok as her dominant channel.

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Eloise's Social Media Strategy Analysis

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TikTok: Unfiltered and Emotionally Driven

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Eloise Fouladgar’s TikTok (@eloisefouladgar) is her most active and followed platform, with 4.9 million followers. Her content is largely built around unfiltered, emotion-led videos that touch on relationships, personal growth, and real-time feelings. She often films herself mid-thought or post-event, making her audience feel like they’re receiving live updates rather than scripted content. There’s no heavy editing—just Eloise talking, venting, or processing with the camera.

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She posts around 2.4 videos per week, typically uploading twice a week at 1 PM EST, a time slot that aligns with UK-based night scrolls. Her engagement rate is 0.3%, with an average of 14.6K interactions per post, indicating loyal but selective engagement from fans. Her views average 169.2K, driven by emotional relatability rather than trend-chasing. Even when videos aren't viral, they foster consistent viewer interest due to her openness.

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Eloise doesn’t follow TikTok trends rigidly. Instead, she weaves them into her content only when it naturally fits her mood or story. Whether discussing a breakup or celebrating a solo trip, her videos rarely feel performative. That tonal consistency helps followers know what to expect—raw emotion, a bit of vulnerability, and always honesty.

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She maintains a sense of routine and rhythm, even when the topics vary wildly. Her TikTok is essentially a public diary, often captioned with affirmations or short reflective lines. This intimacy is why followers stay, even if they don’t engage on every post. Eloise’s strength on TikTok lies in being emotionally reachable at any time—especially at 1 PM EST.

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• Username: @eloisefouladgar
• Influence Score: 86.1/100
• Followers: 4.9M
• Activity: 2.4 videos/week
• Engagement Rate: 0.3%
• Growth: 0%
• Average Engagement: 14.6K
• Posting Habits: Twice a week at 1 PM EST

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Instagram: Visual Extension of Her Personality

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On Instagram (@eloisefouladgar), Eloise shows a more polished version of her life, while still keeping the tone familiar and conversational. Her feed is a mix of travel photos, bold fashion moments, and lifestyle updates, often accompanied by light captions or emojis. She doesn’t overexplain—her audience already knows the context from TikTok. It’s more of a visual diary than a promotional space.

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With 329.1K followers, she posts 7 times per month, usually around 12 PM EST, mirroring her TikTok schedule. Her engagement rate is low at 0.01%, but her audience continues to grow, with +11.9K new followers in the last 30 days. Each post averages just 31 likes, which shows that her Instagram acts more as a static brand presence than a primary engagement channel.

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Eloise rarely uses Instagram Reels or interactive Stories to boost visibility. Instead, she leans into photo-first posts, often posing with iconic backdrops like the Hollywood sign or stylish European locations. Despite the aesthetic quality of her shots, she maintains her relaxed tone—no lengthy captions or curated storytelling, just presence.

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Instagram works as her branding anchor: fans know what she looks like, where she’s been, and what she’s wearing—but they go to TikTok for the story behind it. The platform helps her secure fashion and travel-related collaborations without shifting her personality. It’s not about building a separate identity; it’s about reinforcing the one her audience already trusts.

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• Username: @eloisefouladgar
• Influence Score: 61.2/100
• Followers: 329.1K
• Activity: 7 posts/month
• Engagement Rate: 0.01%
• Growth: +3.77% (+11.9K)
• Average Engagement: 31
• Posting Habits: Twice a week at 12 PM EST

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YouTube: Dormant but Still Notable

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Eloise’s YouTube channel once played a key role in her content strategy, especially during earlier phases of her career. With 858K subscribers, the platform was home to long-form vlogs and relationship-focused content, offering deeper storytelling that complemented her TikTok feed. She used it to discuss events in her life in greater detail—often in sit-down formats or multi-day travel diaries.

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However, the channel has been inactive for over two months, with 0 videos posted in the last 30 days and 0 engagements or views. Her subscriber count dropped by 898, indicating minimal activity and a loss in retention. Despite the inactivity, the large following remains a valuable asset—one that could be reignited for major campaigns or personal milestones.

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What made her YouTube channel unique was the emotional transparency carried over from TikTok but in longer form. Videos often started with Eloise unpacking her mindset, addressing followers like close friends, and then moving into a narrative. She used YouTube not just to post, but to talk, uninterrupted, in a way that her audience appreciated.

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Currently, YouTube is on the back burner—but it doesn’t feel abandoned. Her existing content remains on-brand and discoverable, and if she decides to return, her established base and storytelling style make for a smooth re-entry. The channel remains a dormant but well-aligned extension of her identity.

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• Username: @eloisefouladgar
• Influence Score: 20.1/100
• Followers: 858K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: -0.1% (-898)
• Average Engagement: 0
• Posting Habits: Once a year at 7 PM EST

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Eloise Fouladgar’s Social Media Influence Summary

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Eloise holds an Favikon Influence Score of 8,771 points, placing her in the top 3% of creators worldwide. She ranks #1288 on TikTok UK and #169 in Video Entertainment UK, reflecting her solid presence in the UK’s lifestyle scene. Despite moderate engagement, her global rankings—like #8310 in Video Entertainment Worldwide—highlight her impact in personality-driven content categories.

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Learn more about the Favikon Methodology here

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Content Strategy: Lifestyle with an Emotional Core

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Eloise doesn’t just share outfits or trips—she shares emotional turning points, reflections, and vulnerable moments. Her content is deeply anchored in real-life updates, often exploring topics like breakups, personal change, and mental health. This emotional openness builds parasocial closeness, which keeps her audience returning even when the algorithm doesn’t push the content widely.

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Reachability and Partnerships

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Eloise Fouladgar has demonstrated strong partnership history with brands that match her lifestyle, especially in the fashion and travel sectors. She has tagged White Fox Boutique over 23 times, suggesting an ongoing collaboration that fits seamlessly into her outfit-focused posts. She’s also worked with Peppermayo and TRACE Publicity, showing a clear preference for brands aligned with youth culture and aesthetics. These brands are frequently integrated into her Instagram without heavy-handed promotion.

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Her estimated $5K/post rate reflects the value of her lifestyle visibility, especially for campaigns that rely on authenticity over production. Eloise does not over-tag or accept mismatched collaborations, which keeps her content consistent and credible. Brands benefit from her emotional openness—her audience trusts her product choices because they’re tied to her personal story. For fashion and lifestyle companies looking to reach a UK-based Gen Z audience, she’s both accessible and well-positioned.

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Conclusion: Sharing Life, Not Just Aesthetic

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Eloise Fouladgar isn’t trying to project perfection—she’s building connection through realness. Whether she’s posting at 1 PM EST about an emotional shift or sharing a candid Instagram caption, her brand is defined by trust. Her audience isn’t just here for the outfit; they’re here for the story behind it. And for brands, that kind of emotional influence is hard to replicate.

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View the AI-powered profile

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