Who is Emma Ellingsen?

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Emma Ellingsen: Elevating Trans Beauty and Lifestyle Content from Norway to the World

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Emma first stepped into the spotlight as a teenager openly documenting her transgender journey—earning respect and visibility in a space that was long underrepresented. With a calm demeanor and highly aesthetic feed, she transformed her platforms into safe spaces for those exploring gender identity and beauty. Her followers often turn to her for both emotional resonance and fashion-forward inspiration.

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Unlike many lifestyle creators, Emma’s brand identity has remained unwavering over time: clean visuals, soft tones, and elegantly simple captions. Her visual narrative rarely relies on trends; instead, she has built her brand on timeless aesthetics that reflect her personal growth. Whether she's filming content in Oslo or on a European getaway, Emma’s feed remains cohesive and unmistakably hers.

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She balances her content between aspirational luxury and everyday softness. From skincare routines to romantic outfit-of-the-day reels, Emma’s content is minimal in format but maximal in impact. There’s intentionality in her presence—she’s not performing, she’s simply existing with confidence, and that resonates with her community.

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Her influence goes beyond content creation—she advocates for LGBTQIA+ rights and female empowerment in Norway and abroad. Her partnerships with brands like NYX, Yves Saint Laurent Beauty, and CAIA Cosmetics are extensions of her values: self-expression, authenticity, and elegance.

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An Influencer Active on Social Media

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Emma Ellingsen is most active on TikTok and Instagram, where she reaches over 1.2 million followers combined, sharing serene, style-forward content with a focus on makeup, fashion, and lifestyle from a trans-affirming perspective.

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Emma Ellingsen's Social Media Strategy Analysis

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TikTok: Emma’s Soft-Spoken Visual Powerhouse

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Emma’s TikTok presence feels like a digital runway fused with a personal diary. She maintains a calm, almost ASMR-like tone in her videos, letting the visuals and styling carry the narrative. Her camera framing and subtle posing often mirror magazine editorials more than typical TikTok trends. It’s this intentional mood-setting that separates her from louder or more meme-driven creators.

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Unlike high-energy creators who rely on transitions or effects, Emma opts for soft movement and natural light. Her videos frequently feature slow zooms, serene settings, or her signature relaxed expression, allowing followers to absorb every detail. Her captioning is sparse or non-existent, drawing more focus to her aesthetic choices. This silent storytelling creates a meditative viewing experience.

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She posts regularly — about 2 videos a week — usually at midnight, giving her audience a late-night scroll treat. These videos consistently deliver high engagement, not because of virality tricks, but because of repeat viewership and loyal fans. Even without trending audio, Emma's clips average over 350K views thanks to her recognizable atmosphere and visual consistency.

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Emma’s styling and makeup are always on-theme: monochrome, glowy, and polished. She never breaks her tone — no chaotic challenges, duets, or reaction content dilute her feed. Instead, she’s created a soft “brand bubble” that stands out in the often noisy TikTok space. Her best-performing videos don’t spike — they glide upward over days, revealing strong algorithmic longevity.

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• Username: @emmathevampireslayer
• Influence Score: 88.6/100
• Followers: 656.6K
• Activity: 2.2 videos/week
• Engagement Rate: 8.61%
• Growth: +0.64% (last 30 days)
• Average Engagement: 56.5K
• Posting Habits: Twice a week at 12 PM EST

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Instagram: A Luxe Digital Lookbook

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Emma’s Instagram reads like a designer campaign. Each post is carefully lit and curated with minimal text, relying entirely on the image to tell the story. There’s a clear hierarchy in her layout — centered poses, blurred backgrounds, warm tones — all of which make her instantly recognizable. It’s not just pretty content; it’s branded content without needing logos.

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She rarely experiments with carousel formats or reels, instead sticking to high-impact single photo uploads that often feature her in elegant dresses, holding pets, or at golden-hour locations. Her captions often include one-line affirmations or simple emoji strings, further reinforcing the visual-first approach. The result: a feed that feels more like a portfolio than a scrapbook.

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Emma’s outfit choices are rarely loud — she leans into soft silk, muted pastels, and flowing silhouettes. These align not only with her personal aesthetic but with the kinds of brands she collaborates with, like YSL and CAIA. She’s styled in a way that feels simultaneously aspirational and attainable for her followers. That precision makes her highly brandable.

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Even though her growth is slightly down (-0.2%), her engagement remains strong because she posts rarely but effectively. With just four uploads a month, she generates an average of 31.8K interactions per post. Her followers know her schedule is minimal, and that builds anticipation and long-term loyalty — they don’t scroll past, they stop and stare.

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• Username: @emmaellingsenn
• Influence Score: 81.7/100
• Followers: 640.6K
• Activity: 4 posts/month
• Engagement Rate: 4.96%
• Growth: -0.2% (last 30 days)
• Average Engagement: 31.8K
• Posting Habits: Once a week at 11 AM EST

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YouTube: Minimal Output, Maximum Intent

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Emma’s YouTube channel is the most infrequent, but it still plays a role in her narrative architecture. She’s only posted 0.4 videos per month recently, but her past uploads continue to gain traction due to their timeless topics: beauty transformations, Q&As about hormone therapy, and soft-spoken vlogs. These aren’t trend-dependent; they’re personal archives.

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Unlike most YouTubers who depend on energetic intros and storytelling arcs, Emma's videos often begin with natural ambiance and unfiltered lighting. She speaks softly and directly to the camera, using no background music in some clips — creating an almost confessional intimacy. This authenticity fosters trust and loyalty, even with less frequent posting.

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Even her video titles reflect her unique tone — “Turning myself into the baddest b**ch” is delivered without clickbait or exaggeration. Her visuals stay true to her brand: warm filters, minimal clutter, and softly styled outfits. These elements echo her TikTok and Instagram, building a cohesive cross-platform experience even with occasional uploads.

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Despite limited recent content, her older videos still pull in views steadily. With a 0.61% engagement rate and over 59K views on her most recent video, Emma’s YouTube acts as a library rather than a billboard. For long-term followers — especially those transitioning themselves — her videos are evergreen resources that still convert and connect.

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• Username: @EmmaEllingsen
• Influence Score: 65/100
• Followers: 455K
• Activity: 0.4 videos/month
• Engagement Rate: 0.61%
• Growth: 0% (last 30 days)
• Average Engagement: 2.8K
• Posting Habits: Once a year at 8 PM EST

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Emma Ellingsen's Social Media Influence Summary

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Emma Ellingsen ranks in the top 1% of TikTok creators in Norway, holding the impressive #12 spot nationally and maintaining elite status in lifestyle and TV/video categories. Globally, she’s ranked in the top 1% for Lifestyle & Reality TV, highlighting her strong international appeal despite a focused posting strategy.

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Learn more about the Favikon Methodology here

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Content Strategy: Crafting Soft Glam and Self-Expression Through Scandinavian Elegance

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Emma’s content strategy is built on visual minimalism, calm storytelling, and style precision. Rather than rely on trending filters or audio, she often creates content that feels like a fashion editorial merged with a personal diary. Her posts offer escapism not through excess but through elegance.

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Reachability & Partnerships

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Emma is highly collaborative, especially with brands that align with her values of empowerment and identity. She has tagged NYX Professional Makeup 10 times, CAIA Cosmetics 4 times, and YSL Beauty 5 times—indicating ongoing relationships.

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She’s active in advocacy as well, with a clear emphasis on LGBTQIA+ (80%) and female empowerment (70%) causes. Brands looking to align with these values will find Emma a strong ambassador. Her content is brand-safe, politically minimal, and her engagement remains consistently high across platforms—particularly TikTok and Instagram.

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Conclusion: Emma Ellingsen — Aesthetic Integrity Meets Impactful Representation

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Emma Ellingsen stands out not for shouting the loudest but for presenting the quietest, most confident version of herself. Her platforms reflect intentionality, representation, and beauty on her own terms. With consistently high rankings and deeply loyal audiences, she continues to be one of Norway’s most relevant and elegant digital voices.

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View the AI-powered profile

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