Who is Eugene Willemsen?

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Eugene Willemsen: Leading Global Beverage Innovation with Purpose and Reach

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Eugene Willemsen oversees PepsiCo's International Beverages division, managing operations across Africa, the Middle East, and South Asia. His leadership spans a broad global remit, focusing on sustainable growth, market transformation, and community-led expansion. He consistently emphasizes environmental responsibility in beverage innovation. His executive perspective is grounded in field experience and international operations.

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Beyond corporate messaging, Eugene integrates personal insights about collaboration, diversity, and inclusive leadership. He frequently highlights internal team culture, sharing milestones that reflect the values of empowerment and accountability. His tone remains consistently optimistic, even when addressing challenging macroeconomic trends. This balanced narrative boosts credibility with both peers and partners.

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Eugene’s social content often ties back to PepsiCo’s mission, showcasing how transformation efforts impact people and communities. He has spoken publicly about the role of corporate leaders in scaling sustainability and shaping responsible consumer behavior. These topics recur in his posts, providing thought leadership grounded in measurable action. This focus makes him a strategic voice in the beverage sector.

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Outside work, Eugene is known for his passion for endurance sports and family travel. These elements show up occasionally in his content, offering a humanized view of leadership. This authentic approach helps him connect with global professionals who value work-life alignment. It also reinforces his long-term vision of leadership grounded in well-being and impact.

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An Influencer Active on LinkedIn

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Eugene Willemsen maintains a consistent presence on LinkedIn, where he shares executive insights, sustainability updates, and PepsiCo milestones with a highly engaged global audience.

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Eugene's Social Media Strategy Analysis

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LinkedIn: A Global Corporate Leader Driving Transformation at Scale

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Eugene uses LinkedIn as his primary platform to share business updates, strategic initiatives, and global transformation efforts at PepsiCo. His profile shows a clear intent to lead conversations around corporate responsibility and operational excellence. He publishes around 14 posts per month, highlighting internal wins, external partnerships, and social impact work. These posts often include visual content from international visits, showcasing his direct involvement in market initiatives.

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Notably, Eugene’s content focuses less on personal branding and more on reinforcing PepsiCo’s evolving mission. His posts reflect a structured executive communication style—clear, informative, and aligned with key business outcomes. While many posts highlight team recognition or milestone achievements, they are frequently framed within broader narratives around sustainable innovation. His storytelling remains rooted in regional context and measurable results.

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He regularly tags PepsiCo regional accounts (like PepsiCo Middle East) and collaborates with other executives in the company’s leadership circle. This helps amplify brand reach while reinforcing internal alignment. Eugene also interacts with comments and peer acknowledgments, signaling accessibility despite his senior position. This engagement loop drives consistently strong visibility and influence metrics.

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His LinkedIn performance is particularly notable for its efficiency—43.5K followers and 1.83% engagement from just three posts per week. With an average of 797 engagements and 100.4K views per post, his reach-to-engagement ratio is high for a C-level profile. His growth rate of +6.17% reflects strong retention and new follower traction.

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• ‍Username: @eugenewillemsen
• ‍Influence Score: 97.7
• ‍Followers: 43.5K
• ‍Activity: 14 posts/month
• ‍Engagement Rate: 1.83%
• ‍Growth: +6.17%
• ‍Average Engagement: 797
• ‍Posting Habits: 3 times a week at 5 AM EST

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Eugene Willemsen's Social Media Influence Summary

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Eugene Willemsen holds a Favikon Influence Score of 7,608 points, ranking him among the top-performing executives on LinkedIn. He is #9 in the Netherlands and #378 globally on LinkedIn, and within the CEO category, he’s ranked #289 in the Netherlands and #378 worldwide. These rankings reflect his steady engagement and authority in sustainability-focused corporate leadership.

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Learn more about the Favikon Methodology here

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Content Strategy: Driving Global Impact Through Purpose-Led Corporate Leadership on LinkedIn

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Eugene’s strategy relies on structured storytelling with high production value and relevance to global business leaders. He avoids promotional noise and instead anchors content in team recognition, responsible innovation, and operational insight. His posts often tie back to business outcomes, such as product launches, market expansions, or ESG efforts. Visual consistency and branded framing strengthen his executive presence.

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Reachability and Partnerships

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Eugene Willemsen maintains a highly visible presence within PepsiCo’s executive ecosystem, often spotlighted in regional campaigns and global recognition events. His regular tagging of affiliated PepsiCo divisions like Middle East and Thailand signals close ties with in-market teams. He frequently interacts with leadership peers such as Jesper Petersen and Mohamed Shelbaya, reinforcing a collaborative leadership image. These interactions anchor him within a tightly-knit, high-credibility executive network.

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His platform reach is rooted in executive credibility rather than content volume, with 43.5K LinkedIn followers and a 6.17% monthly growth rate. He posts three times a week, consistently amplifying corporate milestones and cultural achievements from diverse regions. Eugene’s engagement often spikes when celebrating global team efforts—especially during award announcements and sustainability campaigns. His visibility makes him an accessible and reliable figure for brand collaborations in the corporate sustainability and leadership space.

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Conclusion: Driving Global Impact Through Purpose-Led Executive Communication

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Eugene Willemsen exemplifies what modern executive leadership looks like on social media—intentional, global, and impact-driven. His LinkedIn strategy effectively communicates PepsiCo’s evolving vision while amplifying values around diversity, innovation, and sustainability. With top-tier engagement and consistent performance, he stands out as one of the most credible voices in the global beverage industry.

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View the AI-powered profile

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Also See 👀
‍GRANT LEE - COMPLETE SOCIAL MEDIA ANALYSIS‍MATT FORREST - COMPLETE SOCIAL MEDIA ANALYSIS
‍🏆 TOP 200 INFLUENCERS WORLDWIDE